Tigon Advisory

Tigon Advisory is a consulting firm that specializes in assisting start-ups in bridging the strategy-to-execution gaps that often hinder their progress. Founded with the aim of helping start-ups achieve measurable business traction, Tigon Advisory focuses on addressing the disconnects that hinder growth and success.

The firm recognizes the importance of enterprise customers in driving awareness, building trust, and enhancing a start-up's reputation. However, it also emphasizes that enterprise customers alone cannot validate a start-up's potential for traction and scalability. Tigon Advisory introduces the concept of "The Traction Gap™," which represents the critical period where start-ups must develop a minimum viable product and minimum viable repeatability to achieve sustainable growth.

To address the challenges of The Traction Gap™, Tigon Advisory divides it into five distinct disconnects. These disconnects include the Product/Market Fit Disconnect, the Voice of Customer Disconnect, the Define Minimum Disconnect, the Process Disconnect, and the Measurement Disconnect. By addressing these specific areas, Tigon Advisory aims to help start-ups navigate the complex journey of going to market and achieving long-term success.

Tigon Advisory offers a range of services to support start-ups in their growth endeavours. These services include CXO service, financial advice, customer success strategies, market strategy and technology support, and cybersecurity services. By providing expertise in value creation, vision conveyance, organizational design, go-to-market strategies, metrics development, and cybersecurity, Tigon Advisory strives to make start-ups better equipped to create value, scale, and thrive in the market.

The team at Tigon Advisory comprises industry experts with extensive experience in the technology sector. Led by Helen Yu, the founder and CEO of the firm, the team consists of former founders of successful tech start-ups and executives who have managed significant profit and loss responsibilities at renowned companies such as Oracle, Adobe, Cisco, and Google. In collaboration with technology principal Grazitti, Tigon Advisory combines its business expertise with over 20 years of software development experience to deliver comprehensive solutions to its clients.

In partnership with revenue principals who possess a deep understanding of value-based selling, marketing, leadership, and digital transformation, Tigon Advisory has established strategic alliances with prominent companies like Apple, Adobe, Facebook, and Google. These alliances demonstrate the firm's commitment to driving enterprise sales and fostering successful relationships in the market.

Through its holistic approach and experienced team, Tigon Advisory strives to empower start-ups with the necessary tools, strategies, and expertise to overcome the challenges they face and achieve sustainable growth in today's competitive business landscape.

Tigon Advisory has a history rooted in its mission to support and empower small and medium-sized businesses (SMBs and SMEs) in their scaling efforts. The firm was established in 2017 with the recognition that many businesses in this sector face significant challenges when it comes to achieving sustainable growth and reaching their full potential.

Tigon Advisory has a history rooted in their mission to support and empower small and medium-sized businesses (SMBs and SMEs) in their scaling efforts. The firm was established in 2017 with the recognition that many businesses in this sector face significant challenges when it comes to achieving sustainable growth and reaching their full potential.

From their inception, Tigon Advisory focused on understanding and addressing the specific obstacles that hinder SMBs and SMEs from scaling effectively. The firm recognized that capturing the nuances of customer demand and aligning products with the right market segments are critical factors for success. Tigon Advisory aimed to provide guidance and strategies to help businesses navigate these challenges and achieve product-market fit.

As Tigon Advisory evolved, they recognized the importance of making products marketable. Tigon Advisory expanded their services to include expertise in designing marketable visions and refining product strategies to ensure that businesses have the best chance of success in the competitive market landscape.

Another crucial aspect that Tigon Advisory identified was the need to establish processes that enable long-term success. Tigon Advisory emphasized the significance of establishing repeatable processes that streamline operations, improve efficiency, and drive sustainable growth. By helping businesses develop effective processes, Tigon Advisory aimed to increase their chances of success and mitigate risks associated with scaling.

Throughout their history, Tigon Advisory has consistently focused on understanding and addressing the unique challenges faced by SMBs and SMEs. The firm has expanded their expertise and services to cover a wide range of areas, including market strategy, technology support, financial advice, customer success, and cybersecurity. By offering comprehensive solutions tailored to the specific needs of businesses in these sectors, Tigon Advisory aims to empower them to overcome obstacles and achieve measurable business traction.

With their commitment to supporting start-ups and businesses on their growth journeys, Tigon Advisory has become a trusted partner for many SMBs and SMEs. By providing valuable insights, practical strategies, and expert guidance, Tigon Advisory strives to make a significant impact in helping businesses scale and achieve long-term success.

The mission of Tigon Advisory is to future-proof startups that are seeking to scale by providing them with essential guidance and support. The firm recognizes the importance of understanding the target audience right from the outset and enhancing customer and public relations to drive sustainable growth.

Tigon Advisory understands that startups face numerous challenges in their scaling journey. By focusing on future-proofing, the firm aims to equip startups with the necessary tools, strategies, and insights to navigate the competitive business landscape and position themselves for long-term success.

A key aspect of Tigon Advisory's mission is helping startups understand their target audience. By conducting thorough market research and analysis, the firm assists startups in gaining deep insights into customer needs, preferences, and behaviours. This understanding enables startups to tailor their products, services, and marketing efforts to effectively meet the demands of their target audience.

Additionally, Tigon Advisory recognizes the significance of enhancing customer and public relations. Strong customer relationships and positive public perception are vital for startups to build trust, establish a solid reputation, and attract a loyal customer base. Tigon Advisory offers expertise in developing customer-centric strategies, refining communication channels, and implementing effective public relations initiatives. By prioritizing these areas, startups can create meaningful connections with their customers and stakeholders, ultimately driving growth and success.

By fulfilling its mission, Tigon Advisory aims to position startups for sustainable growth and help them overcome common obstacles on the path to scaling. The firm's focus on future-proofing ensures that startups are equipped with the knowledge, insights, and strategies necessary to adapt to evolving market trends, changing customer expectations, and emerging industry challenges

The vision of Tigon Advisory is to foster strong communication and rapport between small, emerging businesses and their prospective client base. The firm recognizes the importance of establishing meaningful connections between businesses and their customers to drive growth, build trust, and ensure long-term success.

Tigon Advisory envisions a business landscape where startups and emerging businesses have the necessary tools, strategies, and support to effectively engage with their target audience. By enhancing communication channels and fostering strong relationships, startups can convey their value proposition, understand customer needs, and deliver exceptional experiences.

The firm aims to bridge the gap between businesses and their prospective clients by providing valuable insights, guidance, and expertise. Tigon Advisory envisions a future where startups have a deep understanding of their target audience, enabling them to tailor their products, services, and marketing efforts to meet customer expectations effectively.

Moreover, Tigon Advisory strives to create an environment where small businesses can establish a strong rapport with their prospective clients. By focusing on building trust, credibility, and transparency, startups can foster long-lasting relationships that lead to customer loyalty and advocacy.

In line with its vision, Tigon Advisory aims to empower startups with the knowledge and resources needed to effectively communicate their value proposition, understand customer preferences, and deliver exceptional experiences. By fostering strong communication and rapport, the firm envisions a future where startups can thrive, expand their reach, and achieve sustainable growth.

Tigon Advisory offers a range of comprehensive services aimed at supporting startups and small businesses in their journey towards sustainable growth and success. The firm understands the unique challenges faced by emerging companies and provides strategic guidance and expertise to address those challenges effectively.

Here are the key services offered by Tigon Advisory:

CXO Service: Tigon Advisory helps startups enhance their overall business performance by providing CXO (Chief Experience Officer) services. This includes assisting startups in creating value, effectively conveying their vision, designing their organizations (both pre-and post-IPO), devising go-to-market strategies for sustainable growth, and designing metrics to drive alignment and accountability across the business. By leveraging their expertise, Tigon Advisory helps startups move closer to achieving measurable business traction.

Financial Advice and Customer Success as a Service: Tigon Advisory understands the importance of customer satisfaction and retention in scaling up a startup. Their services in this area include optimizing customer retention, developing growth strategies for professional services, designing sales offerings, creating education offerings and strategies, mapping the customer journey, strategizing technical support offerings, and establishing the effective voice of customer programs. By leveraging customer feedback and insights, Tigon Advisory helps startups build a solid foundation for growth and success.

Market Strategy and Technology as a Service: Tigon Advisory supports non-technical founders by offering expertise in market strategy and technology. They assist startups with product design, technical feasibility assessments, competitive analyses, and user experience design. Additionally, Tigon Advisory contributes to product ideation in emerging technologies, proof of concept development, prototyping, minimum viable product development, budgeting, intellectual property (IP) strategy, and ecosystem development. By leveraging their extensive knowledge and experience, Tigon Advisory helps startups navigate the complexities of technology and market dynamics.

Cybersecurity as a Service: Tigon Advisory recognizes the critical importance of cybersecurity in today's digital landscape. Their cybersecurity services include offering managed security services to help organizations understand the threat landscape, identify and assess risks using the NIST framework, improve defences, and develop actionable plans. Tigon Advisory also provides training to non-technical workforces, enabling organizations to create a culture of cyber-risk awareness and mitigate potential vulnerabilities effectively.