Tremor International

Summary
Tremor International Ltd. provides end-to-end software platform that enables advertisers to reach relevant audiences and publishers. The company's demand side platform (DSP) offers full-service and self-managed marketplace access to advertisers and agencies in order to execute their digital marketing campaigns in real time across various ad formats. Its sell supply side platform (SSP) provides access to data and a comprehensive product suite to drive inventory management and revenue optimization. The company also offers data management platform solution, which integrates DSP and SSP solutions enabling advertisers and publishers to use data from various sources in order to optimize results of their advertising campaigns. It serves Ad buyers, advertisers, brands, agencies, and digital publishers in Israel, the United States, the Asia-Pacific, Europe, the Middle East, and Africa. The company was formerly known as Taptica International Ltd. and changed its name to Tremor International Ltd. in September 2015. Tremor International Ltd. was incorporated in 2007 and is headquartered in Tel Aviv-Yafo, Israel.

History

The company was founded as Marimedia in 2007 by Maia Shiran and Ariel Cababie, as an online advertising company. The principal technology platform was launched in 2011 as Ad$Gadget. It was subsequently renamed as Qadabra. It acted as an interface between buyers and sellers of online advertising.

In November 2010, Hagai Tal and Ehud Levy acquired 50% of the company, with Hagai Tal becoming chief executive office in December 2013. Ehud Levy was also a director and investor at Taptica, a mobile advertising technology company from which Marimedia would later take its name. Taptica was founded in 2012 in San Francisco by Sigal Bareket and Kobi Marenko.In April 2014, Marimedia acquired a purchase option for Taptica in return for extending a $1.5 million credit line. In order to fund the option, Marimedia listed on AIM in London May 2014, raising £17.9 million. Marimedia purchased Taptica for $13.6 million in October 2014.In May 2015, the company issued a profit warning and said it planned to close its original business of Qadabra and focus solely on Taptica. The company changed its name to Taptica in September 2015.

In September 2015, the company acquired social marketing tech company AreaOne, formerly known as SocialClicks. In 2016, Taptica acquired 57% of Japan-based Adinnovation for $5.7 million. In 2017, Taptica acquired Tremor Video's demand-side platform for $50 million, a company from which they would later take their name.In December 2018, Hagai Tal stepped down as CEO after a US court ruled that he had concealed material facts during the sale of Plimus in 2011. In 2019, Taptica added an office in Guangzhou, China as part of its Asia expansion.In February 2019 Taptica merged with RhythmOne. Both companies were listed on the stock exchange, so Taptica retained its listing and RhythmOne shares were converted into Taptica shares. Ofer Druker, the former CEO of Matomy Media, was announced in April 2019 as the CEO of the combined entity. In June 2019 Taptica renamed itself to Tremor International. In 2020, the combined company acquired video ad platform, Unruly, from News Corp.


Mission
Our mission is to empower advertisers with superior performance, delivering unparalleled results through our technology, people and integrated solutions.

Vision
Our vision is to be the global leader in highly effective, innovative and integrated digital marketing solutions.

Key Team

Mr. Steve Sottile (Chief Revenue Officer of Unruly)

Mr. Tal Mor (Chief Technology Officer)

William Eckert (Sr. Director of Investor Relations)

Ms. Amy Rothstein (Chief Legal Officer & Head of Corp. Devel.)

Ms. Emily Barfuss (Chief Marketing Officer)

Ms. Jackie Orris (Chief People Officer)

Mr. Karim Rayes (Chief Product Officer)


Recognition and Awards
Awards earned by Tremor Int'l include the Deloitte Technology Fast 500, Fierce 15, and the CODiE Award for Best Advertising Platform.

References
Tremor International
Leadership team

Mr. Ofer Druker (CEO & Exec. Director)

Mr. Sagi Niri CPA (CFO & Exec. Director)

Mr. Yaniv Carmi CPA, CPA (COO, Company Sec. & Exec. Director)

Products/ Services
Advertising
Number of Employees
500 - 1000
Headquarters
Tel Aviv, Tel Aviv, Israel
Established
2007
Company Registration
SEC CIK number: 0001849396
Net Income
20M - 100M
Revenue
100M - 500M
Traded as
TRMR
Social Media
Sun Mar 03 2024
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