The brand name "Pan Pacific Hotels" was born when Japanese conglomerate Tokyu Group established its new marketing identity and sales network for its hotels in 1975, under Tokyu Hotels International. The first Pan Pacific hotel established was Sari Pan Pacific in Jakarta, which was opened in 1976.
It established the Emerald Management Company to manage its hotels in Hawaii and California in 1983, and in the same year, the Traveller's Palm logo was born. In 1986, Pan Pacific Vancouver and Pan Pacific Singapore were opened. Tokyu Hotels International and EMC merged to become Pan Pacific Hotels and Resorts, and in 1989, the Traveller's Palm logo became the company-wide mark for the hotel group.
In 2007, UOL Group Limited acquired Pan Pacific Hotels and Resorts from Tokyu, and renamed it to Pan Pacific Hotels Group. In 2007, Pan Pacific Hotels and Resorts became a founding member of the Global Hotel Alliance, the world's largest alliance of independent hotel brands comprising more than 30 member brands with over 550 upscale and luxury hotels with 110,000 rooms across 76 countries.
