Verbal Identity Ltd.

Verbal Identity is a team of super-specialists, with 'the magic and mechanics' of corporate language. Based in Oxford, England, the company offers worldwide consultancy, using its unique combination of creativity and linguistics, to provide services including corporate narrative and vision, tone of voice and brand voice guidelines, brand style guides, copywriting and copywriter training. Since 2010, the company has been working with the leaders of global brands, challengers and start-ups in the technology, telecoms, luxury, fintech, beauty, retail, education and consultancy sectors. It helps the clients align on the 3 fundamental questions: • Who are we? • What do we stand for? • How can we use our brand voice to shape thinking?

Chris West founded Verbal Identity in 2010 to help company and department leaders define the strategic vision for their business and bring it to life with language. His firm has guided global and national brands, relaunches, and start-ups, from B2B and B2C to tech and luxury and everything in between. Previously, Chris ran a project-based advertising agency for 10 years working with global clients and before that, he was one of London’s most awarded copywriters for his work across the Guardian, Adidas, British Airways and the Conservative Party. In 2016, he was the convening President for the inaugural verbal branding jury at the LIA.

From Verbal Identity’s earliest days, they’ve merged the frameworks of a consultancy with the creativity of an agency. They are working together to create lasting change.

Verbal Identity, creates a dependable path to follow for a fast moving and complex world. Their clients can see ahead to every step of the process while still being pleasantly surprised by the creative outcomes.