Yamaha
#3033
Rank
$4.2B
Marketcap
Japan
Country
Mr. Yoshihiro Hidaka (CEO, Pres & Representative Director)
Mitsuru Hashimoto (Exec. Officer and Chief GM of HR & Gen. Affairs Center)
Mr. Heiji Maruyama (Sr. Exec. Officer, Chief GM of Technical R&D Center and Director)
Summary
History
Nippon Gakki Co. Ltd. was established in 1887 as a reed organ manufacturer by Torakusu Yamaha in Hamamatsu, Shizuoka Prefecture and was incorporated on 12 October 1897. In 1900, the company started the production of pianos. The first piano to be made in Japan was an upright built in 1900 by Torakusu Yamaha, founder of Nippon Gakki Co., Ltd. — later renamed Yamaha Corporation. The company's origins as a musical instrument manufacturer are still reflected today in the group's logo—a trio of interlocking tuning forks.After World War II, company president Genichi Kawakami repurposed the remains of the company's war-time production machinery and the company's expertise in metallurgical technologies to the manufacture of motorcycles. The YA-1 , of which 125 were built in the first year of production , was named in honour of the founder. It was a 125cc, single cylinder, two-stroke street bike patterned after the German DKW RT 125 . In 1955, the success of the YA-1 resulted in the founding of Yamaha Motor Co., Ltd., splitting the motorcycle division from the company. Also, in 1954 the Yamaha Music School was founded.Yamaha has grown into the world's largest manufacturer of musical instruments , and a leading manufacturer of semiconductors, audio/visual, computer related products, sporting goods, home appliances, specialty metals, and industrial robots. Yamaha released the Yamaha CS-80 in 1977.
In 1983, Yamaha made the first commercially successful digital synthesizer, the Yamaha DX7.
In 1988, Yamaha shipped the world's first CD recorder. Yamaha purchased Sequential Circuits in 1988. It bought a majority stake of competitor Korg in 1987, which was bought out by Korg in 1993.
In the late 1990s, Yamaha released a series of portable battery operated keyboards under the PSS and the PSR range of keyboards. The Yamaha PSS-14 and PSS-15 keyboards were upgrades to the Yamaha PSS-7 with short demo songs, short selectable phrases, and sound effects.In 2002, Yamaha closed its archery product business that was started in 1959. Six archers in five different Olympic Games won gold medals using their products.In January 2005, it acquired German audio software manufacturer Steinberg from Pinnacle Systems. In July 2007, Yamaha bought out the minority shareholding of the Kemble family in Yamaha-Kemble Music Ltd, Yamaha's UK import and musical instrument and professional audio equipment sales division. It was renamed Yamaha Music U.K. Ltd in late 2007. Kemble & Co. Ltd, the UK piano sales & manufacturing arm, was unaffected.On 20 December 2007, Yamaha made an agreement with the Austrian Bank BAWAG P.S.K. Group BAWAG to purchase all the shares of Bösendorfer, intended to take place in early 2008. Yamaha intends to continue manufacturing at the Bösendorfer facilities in Austria. The acquisition of Bösendorfer was announced after the NAMM Show in Los Angeles, on January 28, 2008. As of 1 February 2008, Bösendorfer Klavierfabrik GmbH operates as a subsidiary of Yamaha Corp.Yamaha Corporation is widely known for its music teaching programme that began in the 1950s. Yamaha electronics have proven to be successful, popular, and respected products. For example, the Yamaha YPG-625 was awarded "Keyboard of the Year" and "Product of the Year" in 2007 from The Music and Sound Retailer magazine. Other noteworthy Yamaha electronics include the SHS-10 Keytar, a consumer-priced keytar which offered MIDI output features normally found on much more expensive keyboards.
Other companies in the Yamaha Corporation group include:
Bösendorfer Klavierfabrik GmbH, Vienna, Austria.
Yamaha Fine Technologies Co., Ltd.
Yamaha Music Communications Co., Ltd.
Yamaha Pro Audio
Steinberg
Ampeg
Line 6
Mission
Key Team
Mr. Hirofumi Usui (Sr. Exec. Officer and Chief GM of Marine Bus. Operations)
Satohiko Matsuyama (Sr. Exec. Officer & Director)
Mr. Minoru Morimoto (Sr. Exec. Officer)
Eric De Seynes (Sr. Exec. Officer)
Dyonisius Beti (Sr. Exec. Officer)
Mr. Motofumi Shitara (Sr. Exec. Officer & Director)
Toshihiro Nozue (Exec. Officer & Chief GM of Powertrain Unit)
Recognition and Awards
References
Mr. Yoshihiro Hidaka (CEO, Pres & Representative Director)
Mitsuru Hashimoto (Exec. Officer and Chief GM of HR & Gen. Affairs Center)
Mr. Heiji Maruyama (Sr. Exec. Officer, Chief GM of Technical R&D Center and Director)