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Yamaha

#3033

Rank

$4.2B

Marketcap

JP Japan

Country

Yamaha
Leadership team

Mr. Yoshihiro Hidaka (CEO, Pres & Representative Director)

Mitsuru Hashimoto (Exec. Officer and Chief GM of HR & Gen. Affairs Center)

Mr. Heiji Maruyama (Sr. Exec. Officer, Chief GM of Technical R&D Center and Director)

Products/ Services
Manufacturing, Music, Software, Telecommunications
Number of Employees
1,000 - 20,000
Headquarters
Buena Park, California, United States
Established
1887
Net Income
100M - 500M
Revenue
Above - 1B
Traded as
7951.T
Social Media
Overview
Location
Summary
Yamaha Motor Co., Ltd., together with its subsidiaries, engages in the land mobility, marine products, robotics, and financial services businesses in Japan, North America, Europe, Asia, and internationally. Its Land Mobility segment offers motorcycles, leaning multi-wheelers, all-terrain vehicles, recreational off highway vehicles, snowmobiles, electrically power-assisted bicycles, electric wheelchairs, automobile engines, and automobile components, as well as intermediate parts for products, and knockdown parts. The company's Marine Products segment provides outboard motors, personal watercraft, boats, FRP pools, fishing boats, and utility boats. Its Robotics segment offers surface mounters, semiconductor manufacturing equipment, industrial robots, and industrial-use unmanned helicopters. The company's Financial Services segment provides sales finance and lease related to the company's products. Its Others segment offers golf cars, generators, multi-purpose engines, and snow blowers. Yamaha Motor Co., Ltd. was incorporated in 1918 and is headquartered in Iwata, Japan.
History

Nippon Gakki Co. Ltd. was established in 1887 as a reed organ manufacturer by Torakusu Yamaha in Hamamatsu, Shizuoka Prefecture and was incorporated on 12 October 1897. In 1900, the company started the production of pianos. The first piano to be made in Japan was an upright built in 1900 by Torakusu Yamaha, founder of Nippon Gakki Co., Ltd. — later renamed Yamaha Corporation. The company's origins as a musical instrument manufacturer are still reflected today in the group's logo—a trio of interlocking tuning forks.After World War II, company president Genichi Kawakami repurposed the remains of the company's war-time production machinery and the company's expertise in metallurgical technologies to the manufacture of motorcycles. The YA-1 , of which 125 were built in the first year of production , was named in honour of the founder. It was a 125cc, single cylinder, two-stroke street bike patterned after the German DKW RT 125 . In 1955, the success of the YA-1 resulted in the founding of Yamaha Motor Co., Ltd., splitting the motorcycle division from the company. Also, in 1954 the Yamaha Music School was founded.Yamaha has grown into the world's largest manufacturer of musical instruments , and a leading manufacturer of semiconductors, audio/visual, computer related products, sporting goods, home appliances, specialty metals, and industrial robots. Yamaha released the Yamaha CS-80 in 1977.

In 1983, Yamaha made the first commercially successful digital synthesizer, the Yamaha DX7.

In 1988, Yamaha shipped the world's first CD recorder. Yamaha purchased Sequential Circuits in 1988. It bought a majority stake of competitor Korg in 1987, which was bought out by Korg in 1993.

In the late 1990s, Yamaha released a series of portable battery operated keyboards under the PSS and the PSR range of keyboards. The Yamaha PSS-14 and PSS-15 keyboards were upgrades to the Yamaha PSS-7 with short demo songs, short selectable phrases, and sound effects.In 2002, Yamaha closed its archery product business that was started in 1959. Six archers in five different Olympic Games won gold medals using their products.In January 2005, it acquired German audio software manufacturer Steinberg from Pinnacle Systems. In July 2007, Yamaha bought out the minority shareholding of the Kemble family in Yamaha-Kemble Music Ltd, Yamaha's UK import and musical instrument and professional audio equipment sales division. It was renamed Yamaha Music U.K. Ltd in late 2007. Kemble & Co. Ltd, the UK piano sales & manufacturing arm, was unaffected.On 20 December 2007, Yamaha made an agreement with the Austrian Bank BAWAG P.S.K. Group BAWAG to purchase all the shares of Bösendorfer, intended to take place in early 2008. Yamaha intends to continue manufacturing at the Bösendorfer facilities in Austria. The acquisition of Bösendorfer was announced after the NAMM Show in Los Angeles, on January 28, 2008. As of 1 February 2008, Bösendorfer Klavierfabrik GmbH operates as a subsidiary of Yamaha Corp.Yamaha Corporation is widely known for its music teaching programme that began in the 1950s. Yamaha electronics have proven to be successful, popular, and respected products. For example, the Yamaha YPG-625 was awarded "Keyboard of the Year" and "Product of the Year" in 2007 from The Music and Sound Retailer magazine. Other noteworthy Yamaha electronics include the SHS-10 Keytar, a consumer-priced keytar which offered MIDI output features normally found on much more expensive keyboards.

Other companies in the Yamaha Corporation group include:

Bösendorfer Klavierfabrik GmbH, Vienna, Austria.

Yamaha Fine Technologies Co., Ltd.

Yamaha Music Communications Co., Ltd.

Yamaha Pro Audio

Steinberg

Ampeg

Line 6

Mission
Yamaha's mission is to bring music to the world by creating superior products and services to meet the ever changing needs of our customers.
Key Team

Mr. Hirofumi Usui (Sr. Exec. Officer and Chief GM of Marine Bus. Operations)

Satohiko Matsuyama (Sr. Exec. Officer & Director)

Mr. Minoru Morimoto (Sr. Exec. Officer)

Eric De Seynes (Sr. Exec. Officer)

Dyonisius Beti (Sr. Exec. Officer)

Mr. Motofumi Shitara (Sr. Exec. Officer & Director)

Toshihiro Nozue (Exec. Officer & Chief GM of Powertrain Unit)

Recognition and Awards
Throughout the years, Yamaha has won numerous awards for its products. Yamaha has won the Consumers Digest “Best Buy” Award, the iF Product Design Award, the Good Design Award, and the Reddot Design Award. Yamaha is also the recipient of Music & Sound Retailer Magazine’s “Supplier of the Year” Award.
References
Yamaha
Leadership team

Mr. Yoshihiro Hidaka (CEO, Pres & Representative Director)

Mitsuru Hashimoto (Exec. Officer and Chief GM of HR & Gen. Affairs Center)

Mr. Heiji Maruyama (Sr. Exec. Officer, Chief GM of Technical R&D Center and Director)

Products/ Services
Manufacturing, Music, Software, Telecommunications
Number of Employees
1,000 - 20,000
Headquarters
Buena Park, California, United States
Established
1887
Net Income
100M - 500M
Revenue
Above - 1B
Traded as
7951.T
Social Media