Yamazaki Baking
Mr. Nobuhiro Iijima (CEO, Pres & Representative Director)
Mr. Isamu Inutsuka (Sr. MD, GM of Operations & Director)
Mr. Masahisa Aida (Sr. MD, GM of Admin. & Director)
Summary
History
Yamazaki products can be found in various Asian countries, including Hong Kong, Malaysia, Taiwan, Singapore, Thailand, Vietnam and China.
In October 1970, the company established a joint venture, Yamazaki Nabisco Co., Ltd. , with Nabisco of the United States and Nichimen Jitsugyo Corporation . By 1988 Yamazaki raised its stake in the joint venture to 80% by acquiring the shares held by Nabisco.In 1991, Yamazaki purchased Vie de France Bakery division , and in 1994, Yamazaki Baking purchased the Vie de France Restaurant division . Yamazaki now operates Vie de France in the United States and Japan under the Vie de France brand.Until 2014, Yamazaki used potassium bromate in their bread, while all other Japanese baking companies voluntarily stopped using it in 1980 due to suspicions of carcinogenicity. However, they started to use it again in early 2020, claiming they had developed a new method for reducing the amount of potassium bromate so that nothing remains of it in the final product. They stated potassium bromate was not detected in a test with 0.5ppb accuracy.In 2016, Yamazaki acquired the US company Bakewise Brands, parent of Fleischer's Bagels and Tom Cat Bakery. In the same year, Mondelez International terminated the Yamazaki Nabisco joint venture and started to produce Nabisco biscuits under Mondelez Japan, shifting production to China and Indonesia. A year later, Yamazaki introduced their version of Oreo called "Noir", which is produced at the former Oreo factory in Ibaraki Prefecture.
Mission
Vision
Key Team
Mr. Michio Yokohama (Sr. MD & Director)
Mr. Mikio Iijima (VP & Director)
Mr. Makoto Sonoda (MD & Director)
Mr. Osamu Sekine (Sr. MD & Director)
Sachihiko Iijima (Sr. MD & Director)
Mr. Tadashi Fukasawa (Sr. MD, GM of Production & Director)
Recognition and Awards
References
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Mr. Nobuhiro Iijima (CEO, Pres & Representative Director)
Mr. Isamu Inutsuka (Sr. MD, GM of Operations & Director)
Mr. Masahisa Aida (Sr. MD, GM of Admin. & Director)