1

Yamazaki Baking

Yamazaki Baking
Leadership team

Mr. Nobuhiro Iijima (CEO, Pres & Representative Director)

Mr. Isamu Inutsuka (Sr. MD, GM of Operations & Director)

Mr. Masahisa Aida (Sr. MD, GM of Admin. & Director)

Products/ Services
Food and Beverage, Manufacturing
Number of Employees
20,000 - 50,000
Headquarters
Tokyo, Tokyo, Japan
Established
1948
Net Income
1B - 20B
Revenue
Above - 1B
Traded as
TYO:2212
Social Media
Overview
Location
Summary
Yamazaki Baking Co., Ltd., through its subsidiaries, manufactures and sells baked goods in Japan. Its products include loaf bread, sweet buns, donuts, hard rolls, and Danish pastries; Japanese, Western style, and rice-derived and based confectionery; processed bread and noodles, prepared rice, and side dishes; and chocolates, candies, stevia-based and other sweeteners, snack foods, and soup and soup stocks, as well as jams, marmalades, jelly and yokan products, and ready-to-eat curries in retort pouches. The company also manufactures biscuits, cookies, crackers, and frozen bread dough; provides coffee and juice under the Yamazaki brand; creams, curry fillings, stuffing for Chinese filled buns, croquettes, meat patties, and mayonnaise products; and prepared mixes for bread, tempura, and fried chicken, as well as sells products procured from other companies. In addition, it is involved in the manufacture and sale of cleaning and disinfecting agents for food production equipment; operation of bread and pastry shops, restaurants, convenience stores, and supermarkets; provision of retail bakery and cafe management, in-store bakery management, general truck transport and freight forwarding, and insurance services; and design of equipment for manufacturing bread and confectionery, installation of production facilities, and other services. Further, the company offers logistics management services; and manufactures and sells stevia-based and other sweeteners. As of December 31, 2021, it operated 1,389 stores. Yamazaki Baking Co., Ltd. was incorporated in 1948 and is headquartered in Tokyo, Japan.
History

Yamazaki products can be found in various Asian countries, including Hong Kong, Malaysia, Taiwan, Singapore, Thailand, Vietnam and China.

In October 1970, the company established a joint venture, Yamazaki Nabisco Co., Ltd. , with Nabisco of the United States and Nichimen Jitsugyo Corporation . By 1988 Yamazaki raised its stake in the joint venture to 80% by acquiring the shares held by Nabisco.In 1991, Yamazaki purchased Vie de France Bakery division , and in 1994, Yamazaki Baking purchased the Vie de France Restaurant division . Yamazaki now operates Vie de France in the United States and Japan under the Vie de France brand.Until 2014, Yamazaki used potassium bromate in their bread, while all other Japanese baking companies voluntarily stopped using it in 1980 due to suspicions of carcinogenicity. However, they started to use it again in early 2020, claiming they had developed a new method for reducing the amount of potassium bromate so that nothing remains of it in the final product. They stated potassium bromate was not detected in a test with 0.5ppb accuracy.In 2016, Yamazaki acquired the US company Bakewise Brands, parent of Fleischer's Bagels and Tom Cat Bakery. In the same year, Mondelez International terminated the Yamazaki Nabisco joint venture and started to produce Nabisco biscuits under Mondelez Japan, shifting production to China and Indonesia. A year later, Yamazaki introduced their version of Oreo called "Noir", which is produced at the former Oreo factory in Ibaraki Prefecture.

Mission
Yamazaki Baking Company strives to create extraordinary experiences for our customers - and for our team - with products made with passion and care. We respect the traditions established by our founders and continue to build upon them as we develop our craft.
Vision
Our vision is to become an internationally recognized bakery and cake shop, providing excellent products and services with an emphasis on providing a memorable experience for everyone who visits our shops.
Key Team

Mr. Michio Yokohama (Sr. MD & Director)

Mr. Mikio Iijima (VP & Director)

Mr. Makoto Sonoda (MD & Director)

Mr. Osamu Sekine (Sr. MD & Director)

Sachihiko Iijima (Sr. MD & Director)

Mr. Tadashi Fukasawa (Sr. MD, GM of Production & Director)

Recognition and Awards
Yamazaki Baking Company has been recognized with numerous awards, including the National Award for Excellence in Bakery Marketing and a Special Award from Tokyo City Hall in 2017. In 2018, Yamazaki Baking Company was named the number one bakery in Japan by the Japan Bakers' Association.
References

Dive deeper into fresh insights across Business, Industry Leaders and Influencers, Organizations, Education, and Investors for a comprehensive view.

Yamazaki Baking
Leadership team

Mr. Nobuhiro Iijima (CEO, Pres & Representative Director)

Mr. Isamu Inutsuka (Sr. MD, GM of Operations & Director)

Mr. Masahisa Aida (Sr. MD, GM of Admin. & Director)

Products/ Services
Food and Beverage, Manufacturing
Number of Employees
20,000 - 50,000
Headquarters
Tokyo, Tokyo, Japan
Established
1948
Net Income
1B - 20B
Revenue
Above - 1B
Traded as
TYO:2212
Social Media