Yelp

Summary

Yelp Inc. operates a platform that connects consumers with local businesses in the United States and internationally. The company's platform covers various local business categories, including restaurants, shopping, beauty and fitness, health, and other categories, as well as home, local, auto, professional, pets, events, real estate, and financial services. It provides free and paid advertising products to businesses, which include cost-per-click search advertising and multi-location Ad products, as well as enables businesses to deliver targeted search advertising to local audiences; and business listing page products. The company also offers other services comprising Yelp Reservations that provide online reservations for restaurants, nightlife, and other venues directly from their Yelp business pages; Yelp Waitlist, a subscription-based waitlist management solution that allows consumers to check wait times and join waitlists remotely, as well as businesses to manage seating and server rotation; Yelp Knowledge program that offers business owners local analytics and insights through access to its historical data and other proprietary content; and Yelp Fusion, which offers free and paid access to content and data for consumer-facing enterprise use through publicly available APIs. In addition, it provides content licensing, as well as allows third-party data providers to update and manage business listing information on behalf of businesses. Further, the company offers its products directly through its sales force; indirectly through partners; and online through its website, as well as non-advertising partner arrangements. It has strategic partnership with Grubhub for providing consumers with a service to place food orders for pickup and delivery. Yelp Inc. was incorporated in 2004 and is headquartered in San Francisco, California.

History

Yelp was founded in 2004 by two former PayPal employees, Jeremy Stoppelman and Russel Simmons. Since then, Yelp has grown to be one of the largest online review sites, with more than 135 million reviews. Yelp listings span about 32 countries and territories around the world.

Mission

Yelp connects people with great local businesses. Yelp was founded in San Francisco in July 2004. Since then, Yelp communities have taken root in major metros across 32 countries. By the end of Q1 2016, Yelpers had written approximately 102 million rich, local reviews, making Yelp the leading local guide for real word-of-mouth on everything from boutiques and mechanics to restaurants and dentists.

Vision

Yelp’s vision is to be the world's go-to source of advice on where to go, what to do, and what to buy. We strive to create an ecosystem where business owners and customers can easily connect, communicate, and share experiences.

References

https://en.wikipedia.org/wiki/Yelp

https://in.investing.com/equities/yelp

https://finance.yahoo.com/quote/YELP/profile?p=YELP

https://www.comparably.com/companies/yelp/mission

https://www.crunchbase.com/organization/yelp

https://sec.report/CIK/0001345016

https://companiesmarketcap.com/

https://www.yelp.com

Yelp

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