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AgriTech: Global Leaders Explore the Challenges and Opportunities in Agriculture, AI, and Technology at the Peregrine Falcon Roundtable
20 Aug 2026
Peregrine Falcon Roundtable brings together Claire Pribula and Alessandro Rosso, hosted by Giacomo Filippo Catalano and Dinis Guarda, for a live discussion on 27 August 2026 at 1 PM London Time.
Agriculture is entering a new technological cycle. Artificial intelligence, precision farming, data platforms, automation, digital finance and climate technologies are moving beyond experimentation and becoming part of a wider transformation of how food is produced, financed, distributed and brought to market.
On 27 August 2026 at 1 PM London Time, the Peregrine Falcon Roundtable: “AgriTech: Challenges and Opportunities in Agriculture, AI and Technology”, powered by Citiesabc Impakt, will bring together investors, entrepreneurs and global business leaders to examine where this transformation is heading and what will determine which technologies move from promising pilots to meaningful adoption.
The featured speakers are Claire Pribula, AgTech investor, venture capital leader and global business strategist, and Alessandro Rosso, entrepreneur and global events and tourism leader. The discussion will be hosted by Giacomo Filippo Catalano, global business strategist and real estate advisor, and Dinis Guarda, author, academic, serial entrepreneur and global AI thought leader.
AgriTech Is Moving From Innovation to Infrastructure
The next phase of AgriTech is increasingly about more than introducing another application, sensor or AI model. It is about connecting technology with the infrastructure, capital, data, markets and institutions required for farmers and agribusinesses to use it at scale.
The World Bank identifies applications ranging from AI-powered pest detection, precision agriculture and soil monitoring to price forecasting, traceability, alternative credit scoring and climate-indexed insurance. Its analysis also stresses that successful deployment depends on infrastructure, governance, skills and inclusive access rather than AI technology alone.
The FAO similarly argues that digital agriculture needs to move beyond fragmented pilots toward collaborative ecosystems in which technology can be reused, adapted and scaled across different agricultural environments.
This shift creates a different set of questions for the industry: Who finances agricultural innovation? How does technology reach farmers? Who controls and benefits from agricultural data? How can AI strengthen rather than distance farmers from markets? And what business models can turn technological capability into sustainable economic value?
These are questions that sit at the intersection of technology, investment and global business and they reflect the backgrounds of the roundtable's participants.
Claire Pribula: Connecting AgTech Innovation With Capital and Scale
Claire Pribula brings the perspective of both technology operator and AgTech investor.
As Co-founder and Managing Director of The Yield Lab Asia Pacific, she oversees investment, fundraising, portfolio strategy and operations for an early-stage AgTech fund. Her career spans more than three decades across Asia and the United States, including leadership experience with major technology businesses and the experience of building and successfully exiting a startup.
Her profile reflects one of the central challenges facing AgriTech today: scientific and technological innovation alone does not guarantee adoption.
Startups must demonstrate commercial value, secure patient capital, understand highly fragmented agricultural markets and build solutions capable of operating across very different climates, crops, regulations and farming structures.
That makes venture capital in AgriTech fundamentally different from simply financing another software category. Investors increasingly need to understand the entire agricultural system — from biology and climate to supply chains, farmers, governments and end consumers.
Alessandro Rosso: Agriculture in a World of Global Networks
Alessandro Rosso brings a complementary perspective.
Founder of Alessandro Rosso Group, he has developed an international business across MICE, tourism, hospitality, events and destination management, with activities spanning corporate events, international expos, travel and global business networks.
At first sight, global events and tourism may appear distant from agriculture. In practice, the sectors increasingly intersect.
Agriculture operates through relationships: producers need buyers, innovators need investors, regions need access to international markets, and food systems depend upon logistics, hospitality, trade, tourism and global networks.
The next generation of AgriTech will therefore not be shaped only inside laboratories or farms. It will also develop through international partnerships, investment networks, exhibitions, marketplaces and cross-border ecosystems capable of connecting innovation with demand.
Rosso's experience building businesses around global connectivity provides another lens through which to examine how agricultural innovation can move from local opportunity to international scale.
From Technology to Investment and Global Adoption
Hosting the discussion, Giacomo Filippo Catalano brings experience in global business strategy and real estate, with a focus on connecting international opportunities, partnerships and cross-border growth.
His perspective adds another critical dimension to the AgriTech conversation: capital formation.
Agriculture requires long-term investment not only in startups but in physical and digital infrastructure, logistics, land, processing, energy, water systems and new financing mechanisms.
The World Bank's current AgriConnect initiative reflects the scale of this challenge, placing digital tools alongside market access, financial ecosystems, infrastructure, farmer organisations and investment as interconnected components of agricultural transformation.
Dinis Guarda, meanwhile, brings the discussion directly into AI, digital transformation and emerging technologies. Guarda is the founder of ztudium and has created platforms including Businessabc, citiesabc and Wisdomia, with his work spanning AI, blockchain, digital transformation, fintech and smart cities.
His recent work has increasingly explored how AI and digital infrastructure can be applied to agriculture, particularly in the context of farmers, investment, digital identity and emerging economies.
Together, the four participants represent different parts of the emerging AgriTech equation: technology, venture capital, global networks, investment and digital transformation.
Powered by Citiesabc Impakt
Citiesabc Impakt powers the Peregrine Falcon Roundtable and provides the agriculture-focused platform context behind the discussion.
Developed within the ztudium ecosystem, Citiesabc Impakt is positioned as a global agriculture platform connecting digital identity, AI, financial inclusion, data and market infrastructure within an Agriculture-as-a-Service model.
Its relevance to the discussion is less about promoting another individual technology and more about addressing the wider question the sector now faces: how can multiple technologies and stakeholders be connected into systems that farmers can actually use?
That challenge is becoming central to AgriTech itself.
The future of agriculture will not be determined simply by who develops the most sophisticated AI model. It will depend on whether technology can become accessible, trusted, economically viable and connected to the realities of farmers, investors, markets and governments.
The “AgriTech: Challenges and Opportunities in Agriculture, AI and Technology” Peregrine Falcon Roundtable, powered by Citiesabc Impakt, will explore that transition and what it means for the businesses, investors and technologies shaping the future of global agriculture.
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Sara Srifi
Sara is a Software Engineering and Business student with a passion for astronomy, cultural studies, and human-centered storytelling. She explores the quiet intersections between science, identity, and imagination, reflecting on how space, art, and society shape the way we understand ourselves and the world around us. Her writing draws on curiosity and lived experience to bridge disciplines and spark dialogue across cultures.
