Creating a Business Video Campaign: 6 Key Tips to Follow

Video is no longer an interesting thing to put on your list of maybes, but an absolute essential if you’re to have any kind of significant impact during your marketing campaigns. Nevertheless, setting up a campaign that includes the moving image format is often something that many businesses new to the format are uneasy about and unsure how to implement. We are looking at six tips that should get you started and give you enough ideas to set up a winning video-based campaign so that you can reach the audience you want and present them with the videos you’ve created.

Enlist Help From A Professional Video Marketing Agency

This first “tip” might seem like a bit of a cop-out, but for those of you who really have zero experience in this world, outsourcing the job could very well be the best money you ever spend. Allowing agencies that have years of experience, teams of highly experienced people, and the right gear to see your campaign through from start to finish could result in an ROI that makes you mad that you didn’t start sooner. To find out more about the process, you can check out The Jasper Picture Company website, for instance, but the idea is they will create videos that resonate with your intended audience by thoroughly examining what you do and what your goals are and falling back on their own experience to come up with winning ideas. Once you’ve had a taste of this professional work, you can then either move on to create your own based on your understanding of the process or choose to stick with them and allow them to develop future projects.

Define Your Campaign’s Primary Objectives

Without a clear set of objectives, any video campaign you develop will take on a shotgun-style approach at best. Without a defined idea of what you want to achieve, you will never be able to generate videos that appeal to your audience, even if you think you already know them and have had previous success with other, more static marketing campaigns. Instead, take the time to perform a bit of in-house market research and hold an all-department meeting to figure out your direction.

Choose The Proper Video Format (Or Select A Range That Works Best)

It used to be the case that you would film in the usual 16:9 ratio and call it a day, but nowadays, there are a range of formats along with different perspectives. Moreover, with the rise of short videos becoming a thing, you will need to figure out whether the conventional landscape ratio is best or if you ought to flip things portrait and go all in on TikTook, Reels, and YouTube Shorts (or choose them all if it makes sense).

Craft A Compelling And Concise Script For Each Video On Your Content Calendar

It’s not easy coming up with scripts, but by setting up a content calendar, you can make things slightly less challenging for yourself. These scripts must be engaging, speak to your audience, and, if they’re promoting your brand, be as concise as possible with very little fluff.

Invest In Quality Production Equipment If Doing It In-House

If you do find success and want to make videos a solid part of your marketing strategy, it pays to invest in the right gear from the get-go. This includes not only the video component but also the audio gear that helps to generate crisp, clear audio that is half of the battle when it comes to the overall video.

Monitor Performance And Analyze Feedback

Just as you ought to be doing with your regular campaigns, analyzing the feedback and data that should come streaming in is vital if you’re to see any tangible results. This can be in the form of raw data you receive from the platforms themselves but also comments from your viewers who will, in most cases, be candid to the point of offensive if they don’t like what they’re seeing!

Video is vital if you want to succeed in the modern marking landscape. Following these tips should get you started on the right foot and ensure that you avoid many of the usual mistakes that can occur for first-timers.