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Pepecoin's success: What should crypto startups learn from its story?

Peyman Khosravani Industry Expert & Contributor

22 Oct 2025, 2:18 pm GMT+1

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vecteezy.com

Pepecoin is a memecoin that has gained significant popularity and evolved into one of the most notable digital coins of its kind. This success was almost immediate, as the meme coin gained popularity soon after its release on the market. So, Pepecoin can be a good example for all crypto startups that want to launch on the market, ensuring they reach success and avoid failure. 

Meme coins are an interesting phenomenon, which is why they attract the attention of many individuals worldwide. Memecoins also have special features that distinguish them from the rest, such as accessibility, unique characteristics, and the opportunity to capitalize on quick profits. Another essential feature of them is that they are centered around a community, which has the power to take crypto to new heights. This is also what occurred with Pepe; the community engaged a lot with this digital coin, which positively impacted the Pepecoin price

In this article, we will delve deeper into Pepecoin and explore why it is a coin that can enhance other cryptocurrency startups. Keep reading to learn more. 

Exploring the origins of Pepecoin

Pepecoin is a cryptocurrency inspired by a meme coin with Pepe the Frog. Before its launch, other successful meme coin projects had also been developed. However, Pepecoin was somehow different from all the other memecoins, which were centered more around dog memes; Pepecoin wanted to be somewhat distinct. Being unique is a great option in the business landscape, where competition is huge. Therefore, this is something that crypto startups should definitely take into consideration. 

Pepe the Frog gained fame as a meme on the Internet in the 2000s. Over the years, this meme has been repeatedly used. It also found its place on the blockchain, which had become a reality with the creation of Pepecoin. The aim of launching this project was for entertainment purposes, but it ultimately became a resounding success due to the effective marketing strategies employed, which helped it thrive. 

What are the lessons that crypto startups can learn from Pepecoin's story?

Pepecoin has evolved into a highly popular cryptocurrency project, boasting several key elements that have contributed to its remarkable success. Among the most common ones, we can mention the use of a meme, which adds a funny appeal, its community efforts, and other communication strategies. This is why Pepecoin has become a highly popular symbol in the cryptocurrency space

Strong community

The strong community behind Pepe is one of the reasons that makes this memecoin thrive and reach popularity soon after its launch on the market. The community was there to create headlines about this cryptocurrency and offer all the information they needed to grasp. To be in the spotlight, the community of Pepecoin has been featured in numerous news stories, including videos, articles, and other creative memes, which have further increased its visibility. From this community, there were many participant groups, including investors, content creators, and meme lovers, who all contributed a little to the successful story that Pepecoin is now known for. 

The community also became one of the best marketing strategies, which helped this crypto build a positive reputation. With the news spreading through the community, Pepecoin has reached new audience groups, and as a result, it has become the spotlight even more. 

This community was present in numerous online platforms, including social media networks such as Reddit, Facebook, Twitter, and TikTok. This is why it spread its visibility and transformed into an internet culture. All this news and information spread about it has done something great for the community, and has driven the value of the token even higher. 

Pepecoin was a good investment opportunity

For a crypto project to succeed, it needs to offer numerous use cases, like being integrated as a payment method or serving as an investment opportunity. Otherwise, it might not receive the required attention from them. Although Pepecoin is somewhat different, due to its humorous appeal, it is still characterized by the same volatility as other cryptocurrencies. Volatility is considered a double-edged sword, as it can lead to both money loss and gain if people take advantage of the price fluctuations. 

Several factors, including the performance of other digital currency coins, current trends, community preferences, and other marketing campaigns, influence the Pepe price. Those who want to profit from its volatility should research the market beforehand, so they can know what to expect and have the knowledge needed to make informed decisions. 

The path of Pepecoin to success is full of many lessons

Many crypto startups can learn from the path of Pepcoin's success. The first one is how important it is to be unique and offer something else from the rest. Pepecoin differs from other dog memecoins, which is why it can capture the attention of more people more quickly. The visual representations also matter a great deal in the case of Pepecoin, as it has a wonderfully created logo that has helped establish a strong visual identity. Pepecoin has a known mascot, which is also characterized by vibrant colors, so these features have helped Pepecoin become memorable. 

The other essential pillar in Pepecoin's story was that it was home to a robust community that spread information about this meme coin, helping it thrive. Regardless of whether they were meme lovers, investors, or crypto enthusiasts, they all played an essential role in the popularity that this meme coin has benefited from. 

Another effective marketing strategy that can help memecoins reach new heights is celebrity endorsement, which creates even more visibility and helps a coin become a more popular project. Partnering with these influencers can surely open the door to numerous possibilities, whether they are financial experts, Instagram celebrities, or influencers. 

Especially since crypto projects have increased in popularity, it has become more essential than ever to offer something unique from the rest to increase the chances of success. 

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Peyman Khosravani

Industry Expert & Contributor

Peyman Khosravani is a global blockchain and digital transformation expert with a passion for marketing, futuristic ideas, analytics insights, startup businesses, and effective communications. He has extensive experience in blockchain and DeFi projects and is committed to using technology to bring justice and fairness to society and promote freedom. Peyman has worked with international organisations to improve digital transformation strategies and data-gathering strategies that help identify customer touchpoints and sources of data that tell the story of what is happening. With his expertise in blockchain, digital transformation, marketing, analytics insights, startup businesses, and effective communications, Peyman is dedicated to helping businesses succeed in the digital age. He believes that technology can be used as a tool for positive change in the world.