Call tracking has an incredible range of features, and can propel your business to new heights, drastically increasing the performance of your marketing.

To give you a better idea of these many features, read on to learn what call tracking software is, how it works, and what key benefits it can bring to your business.


What is call tracking?

Call tracking is an intelligent software that allows you to accurately track all customer calls to your business. Not only this, but with each call tracked by the software, you’ll receive data that helps you analyse each customer interaction.

With an expert UK call tracking software, you’ll also have access to many detailed metrics and insights. These are designed to give you a complete overview of your marketing performance, and how customers are being engaged in each area.

Essentially, call tracking is the ultimate tool for every business looking to boost their marketing.


How does call tracking software work?

Call tracking operates using intricate data and metrics to analyze various aspects of your marketing efforts.

In terms of data, you can receive things like:

• Caller phone number    
• Caller area code    
• The ring duration    
• The abandonment rate

When looking for a deeper insight into customer engagement, you can use a variety of metrics including: 
• Calls generated from different marketing sources - The software can show you all the online marketing sources that generate customer calls, using dynamic phone numbers. For example, you could discover how many calls were produced from customers who clicked on a social media link and then made a call.

• Activities delivering high quality leads - You can also view the activities which are delivering high quality leads for your business. This could be something like a call, filling out a form, or interacting over a live chat.

• Keyword performance in call conversations - The software uses speech analytics which picks up mentions of any important keywords which are relevant to your business. These keywords can be set by you.


What are the main benefits of using call tracking in your business?

Call tracking can majorly benefit to your business in a variety of ways, including:

• Enhancing your PPC ad performance

By using the software, you can enhance the performance of your pay-per-click (PPC) ads, and adjust them for maximum engagement.

With call tracking’s intricate analytics, you can monitor how many leads and sales are being generated from each of your PPC ads. This can include how many customers went on to make a call from an end, or ended up making a purchase.

You can also attribute inbound calls to specific PPC keywords, to see which ones are most successful at driving sales.

With this information, you can tailor your PPC ads to only include elements which increase engagement – such as specific content, for example – and receive a better return on investment (ROI) from your paid search.


• Tracking the conversions made along customer journeys

Call tracking is also excellent for tracking the various types of conversions that take place in your business, and optimizing them at each stage of the customer journey.

Using the insights and reports, you can see all conversions, such as a customer making a call, filling out an online form, or interacting with your business over a live chat.

When you can see these conversions, you can assess at what stage in the journey they’re occurring most, and at what activities.

For example, you might find that customers are converting to a call at the start of their journey by clicking on a link from your Facebook page, then making a call. You could also find customers are filling out forms on your website in the middle of their journeys, before funnelling down to a sale.

This way, you’ll know what types of activities and content (such as calls to action) is most suitable for converting customers, and you can use this to significantly boost leads and sales.