Top Most Influential YouTubers in India

Ajey Nagar, Bhuvan Bam, Prajakta Koli and Dhruv Rathee are some of the most influential YouTubers in India. What are the other top most influential YouTubers in India? 

YouTube India now has nearly 500 million users who regularly watch content on the platform. As of July 2024, India boasts approximately 476 million active YouTube users, making it the platform's largest audience worldwide. 

The number of active users in India is expected to grow steadily, with a projected increase of 222.2 million users by 2029, marking a 34.88% growth. YouTube is estimated to generate over $1 billion in revenue annually in India, reflecting its significant role in the country's digital economy.

This would bring the total user base to approximately 859.26 million. With a never-ending selection of videos and the addition of short video formats, YouTube has provided a fun and engaging way to relax after a busy workday. 

Some of the most famous YouTubers in India have even gained global recognition, earning a huge fan following.

The platform has one of the largest Indian audiences. It has also given people from all backgrounds a chance to showcase their talent through video content. Many individuals have achieved great success, going from struggling financially to becoming wealthy just by being YouTube creators.

Here is a list of the top 10 Indian YouTubers who are extremely popular and are currently leading in the influencer category.

1. Ajey Nagar

• Channel Name: @CarryMinati
• Subscribers: 45M
• Most Watched Video: MR BEAST PARODY Ft. INDIAN CREATORS (79M)
• Joined YouTube: 2010

Ajey Nagar, better known by his online alias CarryMinati, is a powerhouse in the Indian YouTube scene. His unique style of roasting videos, where he humorously critiques and comments on trending topics and personalities, has carved out a niche that millions adore. With over 45 million subscribers, his channel is one of the most followed in India, showcasing his influence and reach.

Ajey's journey began in 2014, when he launched his channel CarryMinati. Initially, he focused on gaming content, but soon found his calling in roasting videos, which skyrocketed his popularity. His comedic timing and relatable content struck a chord with the audience, making him a household name.

• Roasting videos: Ajey pioneered the trend of roasting videos in India, a format that involves sarcastically critiquing celebrities and internet personalities.
• Gaming enthusiast: Apart from roasting, Ajey is also a passionate gamer. He runs a separate channel, CarryisLive, where he streams his gaming sessions.
• Music and rap: Ajey has ventured into music, releasing rap songs that have garnered millions of views, adding another feather to his cap.

Ajey's content is not without controversy. Some of his videos have been removed due to policy violations, but this has only added to his mystique and appeal. His ability to bounce back and continue to engage his audience is a testament to his resilience.

Ajey's influence extends beyond YouTube. His interactions with international celebrities like Tom Cruise and Henry Cavill highlight his growing stature in the entertainment world.

2. Ashish Chanchlani

• Channel Name: @ashishchanchlanivines
• Subscribers: 30.5M
• Most Watched Video: Tuition Classes aur Bache (168 M)
• Joined YouTube: 2009

Ashish Chanchlani, a prominent digital star in India, has been a significant figure in the YouTube scene since 2009. His channel, Ashish Chanchlani Vines, boasts over 30 million subscribers, making it one of the most popular comedy channels in the country. Known for his unique style of humor, Ashish creates videos that often exaggerate everyday situations, making them both relatable and hilarious.

Although Ashish started his channel in 2009, it wasn't until 2014 that his content began to gain traction. His ability to find humor in ordinary circumstances quickly resonated with a broad audience, from kids to the elderly. His videos, such as "Tuition Classes aur Bache," which amassed over 168 million views, showcase his knack for comedy.

Ashish's content is a mix of comedy sketches, parodies, and reaction videos. He often collaborates with other popular YouTubers, including Bhuvan Bam, which adds a dynamic element to his videos. His sketches often include spoofs of famous TV shows like Bigg Boss and Shark Tank India, as well as comedic takes on festivals like Holi and Diwali.

Ashish's success is not just limited to YouTube. He has ventured into acting, appearing in several web series and commercials. His popularity has earned him the Diamond Play Button, a prestigious YouTube award for surpassing 10 million subscribers. Additionally, he won the Best Actor award at the 2019 Box Office International Awards.

3. Bhuvan Bam

• Channel Name: BB Ki Vines
• Subscribers: 26.4 Million
• Most Watched Video: "Chai Mein Kya Dubayenge? Ijjat?!" with 79 million views
• Founded: June 20, 2015

Bhuvan Bam, a name synonymous with laughter and creativity, is one of India's leading YouTube stars. He is celebrated for his channel, BB Ki Vines, which he launched in 2015. This channel quickly became a sensation, attracting millions with its humorous takes on everyday life. His unique blend of wit, satire, and relatable content has redefined comedy on the platform.

Bhuvan's journey began with a simple video titled "The Chakhna Problem," marking the start of his YouTube career. His most famous character, Titu Mama, has become a household name, charming viewers with his quirky personality. Over time, Bhuvan introduced more characters, each bringing something special to his sketches.

Beyond comedy, Bhuvan is a talented musician. He's released songs like "Sang Hoon Tere" and "Ajnabee," showcasing his vocal prowess. His musical talents have led to collaborations with other artists, further expanding his creative portfolio.

Bhuvan Bam's influence extends beyond entertainment. He has used his platform to support various social causes, donating earnings to initiatives like the PM CARES fund during the COVID-19 pandemic. His efforts have not gone unnoticed, earning him accolades like the Webby Award for Best Actor and a spot on Forbes' 30 Under 30 Asia list.

Bhuvan's ability to connect with his audience through humor and music has solidified his status as a top influencer in India. His work continues to inspire budding content creators across the nation. For anyone interested in the rise of digital stars in India, Bhuvan Bam's journey is a testament to the power of creativity and resilience.

4. Prajakta Koli

• Channel Name: MostlySane
• Subscribers: 7 Million+
• Most Watched Video: "Types of People at Indian Weddings" with over 18 million views
• Founded: February 12, 2015

Prajakta Koli, fondly known as "MostlySane," is a trailblazer in the Indian YouTube community, celebrated for her comedic skits and lifestyle vlogs. She launched her channel in 2015, and her relatable content has since struck a chord with millions across the country. Her knack for humor, combined with a deep understanding of everyday situations, has made her one of the most beloved YouTubers in India.

Prajakta's journey began with her desire to pursue radio jockeying. However, her pivot to YouTube marked the beginning of an extraordinary career. Her channel features a diverse range of content, from hilarious skits like "Types of Moms" to heartwarming personal stories, ensuring there's something for everyone.

Beyond entertainment, Prajakta is a vocal advocate for social causes. She has participated in global campaigns, such as YouTube’s Creators for Change, addressing issues like mental health, body positivity, and education for girls. Her commitment to advocacy earned her a spot as one of India’s most influential digital creators on the international stage.

In addition to YouTube, Prajakta has a significant presence in mainstream media. She starred in the Netflix series Mismatched, which further showcased her acting talent. Her foray into acting has been well-received, broadening her reach and appeal.

Her work has been recognised with several accolades, including being a part of Forbes' 30 Under 30 India and receiving the Youth Influencer of the Year award at Cosmopolitan’s Blogger Awards.

Prajakta’s ability to balance humor with meaningful advocacy has made her a role model for young creators. Her story is a testament to the power of authenticity and passion in building a connection with audiences. For anyone looking to make a mark in the digital space, Prajakta Koli's inspiring journey offers invaluable lessons.

5. Sandeep Maheshwari

• Channel Name: Sandeep Maheshwari
• Subscribers: 28 Million+
• Most Watched Video: "The Unstoppable Mindset" with over 60 million views
• Founded: February 13, 2012

Sandeep Maheshwari is one of India's most influential motivational speakers and content creators. Renowned for his inspirational talks and life-changing seminars, Sandeep has become a beacon of hope and self-improvement for millions of people across the country. His YouTube channel is a hub of wisdom, offering guidance on topics such as self-confidence, stress management, and personal growth.

Sandeep's journey began as a young entrepreneur. Before establishing himself as a motivational speaker, he made a mark in the photography world by founding ImagesBazaar, the largest collection of Indian stock images. However, his desire to share his learnings and help others overcome life's challenges led him to YouTube, where he began posting videos of his seminars.

What sets Sandeep apart is his genuine approach and relatable content. His talks, often based on his personal experiences, are presented in a simple, easy-to-understand manner, resonating deeply with viewers from all walks of life. Unlike many creators, Sandeep runs his channel without monetising his content, focusing solely on spreading knowledge and positivity.

In addition to his motivational content, Sandeep also delves into practical topics such as career guidance, entrepreneurship, and time management, offering actionable advice to help individuals achieve their goals. His belief in the mantra “Aasaan Hai” (It’s Easy) has inspired countless people to overcome their fears and pursue their dreams.

Sandeep’s accolades include numerous awards for his entrepreneurial ventures and contributions to society. He has been featured in prominent publications like Forbes, The Economic Times, and Entrepreneur India. Despite his success, he remains grounded and continues to inspire millions with his free seminars and videos.

Sandeep Maheshwari’s story is a testament to the power of perseverance, humility, and the desire to make a difference. For anyone seeking motivation and clarity in life, his journey and teachings serve as a guiding light.

6. Dhruv Rathee

• Channel Name: Dhruv Rathee
• Subscribers: 11 Million+
• Most Watched Video: "The True Cost of Petrol | Dhruv Rathee" with over 25 million views
• Founded: January 7, 2014

Dhruv Rathee is one of India's most influential YouTubers, celebrated for his well-researched and informative content that sheds light on critical social, political, and environmental issues. Known for his objective analysis and ability to simplify complex topics, Dhruv has built a loyal audience that values his commitment to factual accuracy and unbiased reporting.

Dhruv began his YouTube journey in 2014, initially focusing on environmental awareness. His video "BJP Exposed: Lies Behind The Growth Story" brought him into the limelight, setting the tone for his future content that critically evaluates policies and governance. Over time, his channel evolved into a platform for in-depth analysis, covering topics like economics, climate change, public policies, and world affairs.

One of Dhruv’s defining traits is his reliance on data and credible sources, which he presents in an engaging and easy-to-understand manner. His series “Dhruv Rathee Show” delves into trending issues, providing viewers with a balanced perspective. Additionally, his travel vlogs on the Dhruv Rathee Vlogs channel offer a lighter, personal glimpse into his life, showcasing his adventures across the globe.

Dhruv’s work has not been without criticism, as his sharp critique of governments and policies has drawn both praise and backlash. However, his commitment to promoting critical thinking and informed discourse has cemented his position as a key voice in India’s digital space.

Beyond YouTube, Dhruv actively engages with his audience on platforms like Instagram and Twitter, where he continues to educate and inspire. His influence has earned him accolades, including being featured in various media outlets for his contribution to raising awareness about pressing issues.

Dhruv Rathee’s journey exemplifies the power of knowledge and responsible content creation. For anyone seeking credible insights into current affairs, his channel is a go-to resource, making him a role model for aspiring content creators and socially-conscious individuals alike.

7. Khan GS

• Channel Name: Khan GS Research Centre
• Subscribers: 20 Million+
• Most Watched Video: "Science Behind the Earth and Universe" with over 40 million views
• Founded: November 5, 2016

Khan Sir, widely known as the face of Khan GS Research Centre, is one of India's most beloved educators on YouTube. With his distinctive teaching style, he simplifies complex subjects, making education accessible and engaging for millions of students across the country. His channel primarily focuses on general studies, competitive exam preparation, and insightful explanations of historical and scientific concepts.

Khan Sir's journey began with a vision to democratise education for students from all socio-economic backgrounds. His teaching style, characterised by real-life examples, relatable humour, and a deep understanding of his subjects, has earned him a massive fan following. His classes cover a wide range of topics, including current affairs, Indian history, geography, science, and social issues, catering to students preparing for exams like UPSC, SSC, and state-level competitive tests.

One of his standout qualities is his ability to break down even the most intricate topics into simple, digestible explanations. Videos such as "How Rocket Technology Works" and "India-China Border Dispute" have gained millions of views, reflecting his knack for combining education with entertainment.

Khan Sir's influence extends beyond YouTube. He has a strong presence on other platforms where he shares motivational messages, practical advice, and updates for students. Despite his growing popularity, he remains grounded, often emphasising his commitment to providing quality education at affordable rates.

His dedication to teaching and his students has earned him immense respect. While his straightforward approach has occasionally sparked controversies, his positive impact on education remains undeniable.

Khan GS Research Centre is more than a YouTube channel—it's a movement that inspires students to learn and think critically. For anyone aspiring to clear competitive exams or understand India's socio-political landscape better, Khan Sir's channel is an invaluable resource.

8. Harsh Beniwal

• Channel Name: Harsh Beniwal
• Subscribers: 15 Million+
• Most Watched Video: "Types of People at Gym" with over 35 million views
• Founded: May 6, 2015

Harsh Beniwal is one of India’s top YouTube creators, celebrated for his comedic sketches and relatable content. Known for his impeccable comic timing and entertaining storytelling, Harsh has carved a niche in the digital entertainment space, amassing a loyal fan base. His channel offers a mix of situational comedy, short films, and parodies, all infused with a unique sense of humour.

Harsh started his YouTube journey in 2015, driven by his passion for acting and filmmaking. His early videos, such as "Types of Friends," gained traction for their relatability and humor. Over time, he developed a signature style of creating elaborate sketches that combine engaging narratives with memorable characters.

One of Harsh's biggest strengths is his versatility. He plays multiple roles in his videos, often switching between distinct personas with ease. His most popular characters, such as Shonty and Poplu, have become iconic and resonate deeply with his audience. His ability to blend exaggerated humour with real-life scenarios has made his channel a go-to destination for lighthearted entertainment.

In addition to his YouTube success, Harsh has made a mark in mainstream entertainment. He debuted in Bollywood with the movie Student of the Year 2, where his performance was widely appreciated. This foray into films has expanded his reach, cementing his position as a multi-talented entertainer.

Harsh’s commitment to quality content has earned him accolades and recognition in the digital creator community. He continues to explore new formats and collaborations, ensuring his channel remains fresh and engaging. Despite his fame, Harsh remains connected to his roots, often sharing insights into his journey and challenges with his fans.

For those seeking a mix of laughter, creativity, and inspiration, Harsh Beniwal’s channel offers a masterclass in digital entertainment. His journey is a testament to the power of perseverance and the impact of relatable content in the online world.

9. Technical Guruji

• Channel Name: Technical Guruji
• Subscribers: 22 Million+
• Most Watched Video: "iPhone 12 Unboxing and First Look in Hindi" with over 15 million views
• Founded: October 18, 2015

Gaurav Chaudhary, popularly known as Technical Guruji, is one of India's most prominent tech YouTubers. Renowned for his in-depth gadget reviews, unboxings, and tech tutorials, Gaurav has become a trusted voice for millions of tech enthusiasts across the country. His channel is dedicated to simplifying technology and making it accessible to Hindi-speaking audiences.

Gaurav's journey began in 2015 when he started Technical Guruji as a side project while pursuing his career as a security engineer in Dubai. With a passion for technology and a knack for explaining complex topics in simple terms, he quickly gained a massive following. His approachable style, combined with his commitment to delivering accurate and unbiased reviews, has made him a go-to source for tech updates in India.

One of the standout features of his channel is its consistency. Gaurav posts daily videos covering a wide range of topics, including smartphone reviews, comparisons, tech news, and gadget unboxings. His unboxing videos, such as those of the latest iPhones and flagship Android devices, consistently draw millions of views.

In addition to his main channel, Gaurav also runs TG Shorts, a platform for short, engaging tech videos, and Gaurav Chaudhary, where he shares insights into his personal life and experiences.

Technical Guruji’s influence extends beyond YouTube. He has collaborated with major tech brands like Samsung, Apple, and OnePlus, shaping consumer perceptions and purchase decisions. Despite his success, Gaurav remains grounded, frequently interacting with his audience and addressing their queries.

Gaurav Chaudhary's dedication and passion have earned him numerous accolades, including spots on Forbes India's 30 Under 30 and Time's Most Influential People in India. His ability to blend technical expertise with relatable content has not only revolutionised tech education in India but also inspired a new generation of creators.

For anyone looking to stay updated on the latest gadgets and tech trends, Technical Guruji is an indispensable resource, showcasing the power of clarity and consistency in content creation.

10. Dushyant Kukreja

• Channel Name: @Dushyant_kukreja
• Subscribers: 44 Million
• Most Watched Video: Tmkoc Reels – 01 || Taarak Mehta Ka Ooltah Chashmah (17 Million views)
• Joined YouTube: September 26, 2015

Dushyant Kukreja has rapidly risen to become one of India's most influential YouTubers, especially known for his engaging YouTube Shorts. With a subscriber base of around 44 million, he has captured the attention of audiences with his unique blend of humor and relatable content.

Initially, Dushyant ventured into YouTube in 2015, but it wasn't until the advent of YouTube Shorts in 2020 that his popularity truly skyrocketed. His content often features day-to-day scenarios and challenges that resonate with viewers, making them both entertaining and relatable.

Dushyant Kukreja exemplifies the power of digital media to transform lives and entertain millions. His creative approach and consistent output make him a standout figure in India's YouTube scene.