Advantages of Using Video Animation in Brand Marketing Strategies

Digital animation is everywhere these days, from websites to social media. Marketers now see it as an effective way to attract viewers' attention, which is why it has become so popular.

When animations tell a story, people often hang around to watch them from start to finish. This is why marketers are increasingly using animation to tell stories about their brands and get messages across.

However, storytelling is only one reason, and in reality, digital animation does so much more for brands than just illustrate a story. 

Below, we’ve outlined some of the main reasons your brand should incorporate digital animation into its marketing strategy, too.

1. Building trust in your brand

Buyers typically trust brands that evoke positive emotions much more – and animation is one of the most effective ways to entertain and engage customers!

Indeed, when trust is taken into account during marketing, a well-designed animated video can also be a highly effective tool for increasing customer loyalty.

2. Engaging your audience

Even experienced marketers can find it challenging to engage their audience with the right type of content, especially when accounting for people's short attention spans. However, animated videos can easily capture their attention, as many people are interested in animation; this, in turn, promotes better engagement with your business. 

3. Telling your brand’s story

As we’ve already seen, digital animation is one of the most effective storytelling methods for engaging your audience. Indeed, when a story is told through animation, it becomes much more interesting and entertaining, and viewers quickly grasp the core message(s).

4. Effectively conveying your brand's message

Every brand has a message for its potential customers. However, this message can sometimes get lost in conversion, especially in text form, such as in long blogs or social media posts. Moreover, text or art based solely on typography is generally not as appealing to most audiences as moving visuals. To this end, animation is a powerful tool for engaging people with your brand's message.

5. Increasing conversion rates

Videos that tell the story of your brand, products, or services are excellent ways to engage viewers, often leading to higher conversion rates. In turn, viewers are more likely to click on the CTA button in an animated video when the brand story is presented in a pleasant way. 

In fact, studies have shown that landing pages featuring digital animated videos automatically increase conversion rates by more than 70 percent.

** 87% of marketers are satisfied with the ROI of their video marketing efforts

6. Explaining complex concepts

One reason to include digital animation in your marketing campaign is to clearly explain complex ideas and topics. Indeed, with animation, even complex topics can be turned into engaging explanations that help viewers easily understand difficult concepts.

7. Cost-effective marketing

Creating high-quality animations requires professionals with advanced skills; nonetheless, the overall cost is often much lower than that of full-scale video production.

This is because simple animated short videos can be created with the help of a digital design agency alone. However, a full 30-second video will often be much more expensive due to the costs associated with hiring makeup artists, actors, directors, videographers, and so on.

For the most professional results from your animated videos, it’s generally advisable to partner with a professional team for brand video production services by Zelios.

Conclusion

Digital animation is incredibly important for marketers these days, who often find it an appealing option to draw the audience's attention to a brand. Furthermore, animation also helps drive traffic to websites, engage audiences, share brand stories, and build trust for long-lasting relationships with potential customers.