VooGlue Launches Decentralised Art Gallery: A New Era for Digital Art Collecting

VooGlue, the platform bridging fine art with digital technology, has unveiled the Decentralised Art Gallery (DAG), which offers digital collectibles anchored to authentic physical artworks. With its patent-protected authentication system and blockchain integration, DAG aims to make owning high-quality fine art more accessible to the public. 

VooGlue, a tech company focused on transforming the fine art world, is revolutionising the way art is collected with the launch of its Decentralised Art Gallery (DAG). By leveraging blockchain and AI technology, DAG allows collectors to purchase digital fractions of authenticated physical artworks, making fine art ownership affordable and accessible to a broader audience. 

The groundbreaking initiative builds on VooGlue’s existing network of over 6,000 artists and 2,000 venues across six continents, creating an innovative bridge between the physical art world and the digital economy.

This new chapter in the world of digital art is aimed at solving two main challenges faced by artists and collectors: the difficulty of accessing genuine fine art and the prevalence of fraud in the NFT space.

DAG addresses these challenges by ensuring that each digital collectible is tied to a verified and authenticated physical artwork, offering both collectors and artists a secure and transparent platform for art transactions. This is a game-changing step forward in making high-quality art available to anyone, anywhere.

The DAG model: Anchoring digital art in the physical world

VooGlue’s Decentralised Art Gallery is based on a simple yet powerful principle: every digital collectible should be anchored to a verifiable physical artwork. Through VooGlue’s global network of trusted public venues, each work of art is authenticated using a unique, invisible fingerprint technology that ensures its authenticity both online and offline. 

The platform uses a two-factor verification process, combining this invisible signature with the VooGlue/DAG app for real-time verification by the collector.

The authenticity of each piece is backed by VooGlue’s internationally patent-protected system, offering a robust solution to a problem that has plagued the art market for years: ensuring the integrity and provenance of artworks in the digital space. 

Through this process, DAG establishes a high standard for digital fine art, providing a clear line of sight between the original work hanging on the wall and its corresponding digital collectable.

“Our research, drawing on sources including the UN, U.S. Federal Reserve economic data, the Australian Bureau of Statistics, and Creative Australia, shows that 94% of artists of physical fine art worldwide lack gallery representation,” says Brian Carew-Hopkins, Founder & CEO of VooGlue. 

Democratising art ownership with fractionalised collectibles

One of the most innovative aspects of DAG is its fractionalised approach to art ownership. Through the use of digital collectibles, VooGlue offers collectors the ability to purchase a share of an authenticated artwork. 

These "fractional" digital collectibles, referred to as f-NFTs (fractional NFTs), are low-cost, entry-level options designed to make fine art accessible to people who may otherwise be excluded from owning original pieces due to high price barriers.

As Brian Carew-Hopkins, Founder and CEO of VooGlue, explains, “For most people, owning high-quality fine art has been out of reach. Buying a piece often requires a large minimum spend, navigating complex authenticity checks, and paying steep fees, with no guarantee of an easy resale.” 

DAG removes these barriers, providing a trustworthy platform where collectors can purchase genuine digital art without the risk of fraud that has plagued the broader NFT market.

AI-powered sales and artist protection

DAG is not just a marketplace; it is a comprehensive system designed to support artists and protect their work. The platform integrates AI-driven tools that assist artists in marketing their works, setting prices, and reaching potential buyers. By automating the sales process, DAG allows artists to focus on their craft while the platform takes care of the marketing, outreach, and pricing.

Furthermore, DAG ensures the protection of physical fine art from the rise of AI-generated content, which has become increasingly prevalent in the art world. The system flags AI-generated imagery and clearly distinguishes it from authentic physical works, ensuring that original pieces are highlighted and properly valued in the marketplace.

Positive recognition and market potential

DAG’s innovative approach has already been recognised within the industry, with the platform being named a finalist in the prestigious Incite Innovation Awards in the Social Impact category. 

The project’s ability to scale globally is supported by VooGlue’s existing network, which spans six continents, 6,000 artists, and 2,000 venues. With the continued growth of the real-world asset tokenisation market, DAG is positioned to play a significant role in unlocking value in the art sector.

As part of its future plans, VooGlue aims to transition its platform towards fully licensed and regulated fractional ownership of physical fine art, potentially integrating with securities providers globally. This expansion will bring new liquidity and benefits to artists and collectors alike, creating even greater access to the world of fine art.

Key features of DAG

• International Patent-Protected Authentication ("Artwork Sigil"): A unique invisible fingerprint technology ensures each piece’s authenticity, with a reveal animation for verification.
• Blockchain Collectibles: f-NFTs tied to authenticated physical works, ensuring transparent provenance.
• Artist Royalties: Automated resale royalties embedded in every transaction, ensuring fair compensation for artists.
• Global Collector Marketplace: A platform for collectors to discover, purchase, and, where compliant, resell fractional art collectibles.
• Mass-Market Pricing: Entry points from just a few dollars, enabling impulse-friendly collecting of authentic fine art.
• AI-Driven Sales Tools: AI assists in marketing and outreach, while also distinguishing AI-generated content from genuine works.

With the success of DAG, VooGlue is primed for rapid global expansion, tapping into a vast market of unrepresented artists and non-gallery venues. The platform’s seamless integration of blockchain technology and AI-driven support provides a unique and transparent ecosystem for both artists and collectors, marking the beginning of a new era in digital art.

About VooGlue

Founded in 2022, VooGlue is a technology company that bridges the gap between physical fine art and the digital economy. Its flagship platform, VooGlue, leads the way in transforming how fine art is displayed, discovered, and bought. With the launch of the Decentralised Art Gallery (DAG), VooGlue aims to further innovate the art market by combining AI, blockchain, and fractionalised digital collectibles into a unified, global platform.