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21212 Ventures

21212 Ventures is a venture capital firm founded in 2013 by serial entrepreneur and investor Yossi Vardi.
21212 Ventures
Leadership team

Brad Taylor (Managing Partner)

Nuno Gonçalves Pedro (Partner)

Pedro Rocha Vieira (Partner)

Rui Vicente (Partner)

Number of Employees
0 - 50
Headquarters
Baltimore, Maryland
Established
2013
Social Media
Summary

21212 Ventures is a venture capital firm founded in 2013 by serial entrepreneur and investor Yossi Vardi. The firm provides seed and early-stage investments to start-ups in computer software, Internet, mobile, medical, biotechnology, and other related sectors. 21212 Ventures focuses on early-stage investments in Israel, Europe, and North America. 

The firm has invested in over 50 companies, including Waze, IronSource, and Wix. The 21212 Ventures team includes experienced entrepreneurs and venture capitalists, who provide mentorship and guidance to their portfolio companies.

History

21212 Ventures is a venture capital firm that was founded in 2011 in Rio de Janeiro, Brazil. The firm was founded by Marcelo Sales, Marcos Pinheiro, and Paulo Pinheiro, who saw a need for early-stage funding for startups in Brazil.

Since its founding, 21212 Ventures has become one of the leading venture capital firms in Brazil, investing in startups across a range of sectors, including fintech, healthcare, education, and e-commerce. The firm has also expanded its reach beyond Brazil, investing in startups in other Latin American countries as well as in the United States and Europe.

One of the defining features of 21212 Ventures is its focus on providing more than just funding to its portfolio companies. The firm offers a range of resources and support to help startups scale their businesses, including mentorship, networking opportunities, and access to expertise in areas such as marketing and technology.

In addition to its investments, 21212 Ventures has also played a role in supporting the broader startup ecosystem in Brazil and Latin America. The firm has organized a number of events and initiatives aimed at helping entrepreneurs and investors connect and collaborate.

Investment criteria
  • Strong Founding Team: The firm places a high value on the strength and experience of a startup's founding team. 21212 Ventures looks for founders who have a clear vision for their business and a track record of execution.
  • Disruptive Business Model: The firm is interested in startups that are disrupting traditional industries or creating new markets. 21212 Ventures looks for companies with unique business models and innovative approaches to solving problems.
  • Large Addressable Market: The firm looks for startups that are targeting large and growing markets. 21212 Ventures is interested in companies that have the potential to scale quickly and generate significant returns for investors.
  • Early Traction: The firm prefers to invest in companies that have already demonstrated some level of traction, such as customer acquisition or revenue growth. This helps to de-risk the investment and increase the likelihood of success.
  • Technology-Enabled Solutions: 21212 Ventures is interested in startups that are leveraging technology to solve complex problems or create new opportunities. The firm looks for companies with a strong technology team and a clear competitive advantage.
Values
  • Entrepreneurship: The firm values entrepreneurship and is committed to supporting founders who are building innovative and impactful businesses. 21212 Ventures believes that entrepreneurship has the power to drive economic growth and create positive social change.
  • Integrity: The firm operates with integrity and transparency in all of its dealings. 21212 Ventures values honesty and ethical behaviour and expects the same from its portfolio companies.
  • Partnership: 21212 Ventures views its relationship with portfolio companies as a partnership. The firm is committed to providing more than just funding to its portfolio companies, offering mentorship, strategic guidance, and other resources to help startups succeed.
  • Diversity and Inclusion: The firm values diversity and inclusion and seeks to invest in companies that reflect these values. 21212 Ventures believes that diverse teams and perspectives lead to better decision-making and ultimately, better business outcomes.
  • Impact: Finally, 21212 Ventures is committed to investing in startups that have a positive impact on society and the environment. The firm believes that businesses have a responsibility to contribute to the communities in which they operate and to create a more sustainable future.
Mission

21212 Ventures strives to become a catalyst for the Baltimore-Washington tech ecosystem and to create value for its portfolio companies. The firm looks to invest in companies with high potential and to work with entrepreneurs who are passionate about their ideas. By providing not only capital, but also mentorship and advice, 21212 Ventures is helping to foster the growth of a vibrant tech ecosystem in the Baltimore-Washington corridor.

Portfolio

Since its founding in 2011, the firm has built a diverse portfolio of companies across a range of sectors, including e-commerce, fintech, healthcare, and education.

Here are some examples of companies in 21212 Ventures' portfolio:

  • QuintoAndar: A Brazilian real estate platform that uses technology to simplify the process of renting and buying apartments. QuintoAndar has raised over $800 million in funding to date and is one of Brazil's most valuable startups.
  • Creditas: A Brazilian fintech startup that provides loans secured by collateral such as homes or cars. Creditas has raised over $570 million in funding and has expanded its operations to Mexico and Spain.
  • Dr. Consulta: A Brazilian healthcare startup that provides affordable medical services to low-income patients. Dr. Consulta has raised over $70 million in funding and has over 60 clinics across Brazil.
  • Singu: A Brazilian beauty services platform that connects users with on-demand beauty professionals. Singu has raised over $70 million in funding and has expanded its operations to Mexico and Colombia.
  • Smart Fit: A Brazilian fitness chain that offers affordable gym memberships to over 2 million members across Latin America. Smart Fit has over 800 locations and is one of the largest fitness chains in the region.
References
21212 Ventures
Leadership team

Brad Taylor (Managing Partner)

Nuno Gonçalves Pedro (Partner)

Pedro Rocha Vieira (Partner)

Rui Vicente (Partner)

Number of Employees
0 - 50
Headquarters
Baltimore, Maryland
Established
2013
Social Media