Last Updated: 2026

AdTheorent

Rank#7511

Market Cap294.06M

CountryUnited States

Summary

AdTheorent Holding Company, Inc., a digital media platform, provides machine learning platform for advertisers and marketers in the United States and Canada. The company offers predictive targeting, geo-intelligence, and cross-environment map solutions, as well as Studio A\T. It serves pharmaceutical/healthcare, dining, retail, and travel and hospitality, as well as banking, financial services and insurance industries. The company was founded in 2012 and is headquartered in New York, New York.

History

AdTheorent was founded in 2011 to provide machine learning-powered advertising solutions for the mobile industry. The company quickly grew to become one of the leading providers of machine learning-driven mobile ad solutions, developing technology and services to help brands, agencies, and other ad platforms better connect with and engage their audiences.

Mission

AdTheorent uses advanced machine learning technology and solutions to deliver impactful advertising campaigns for marketers. AdTheorent’s industry-leading machine learning A\T Platform powers its predictive targeting, geo-intelligence, audience extension solutions and in-house creative capability, Studio A\T. Leveraging only non-sensitive data and focused on the predictive value of machine learning models, AdTheorent’s product suite allows advertisers to identify the most qualified individuals coupled with the optimal creative experience to deliver superior results, measured by each advertiser’s real-world business goals. Commencing in early 2020, AdTheorent’s award-winning A\T Platform and capabilities are available through a first-of-its-kind Direct Access offering. Direct Access gives brands and agencies user access to the AdTheorent platform to self-optimize KPI performance, delivery and costs, supplemented by a level of service not typically provided by self-service solutions.

Vision

AdTheorent’s vision is to revolutionize the mobile advertising industry by creating innovative solutions that harness the power of artificial intelligence to help brands and agencies better understand, engage, and grow their audiences. Our ultimate goal is to provide our customers with the best tools to achieve success.

References

https://in.investing.com/equities/mcap-acquisition

https://finance.yahoo.com/quote/ADTH/profile?p=ADTH

https://www.comparably.com/companies/adtheorent/mission

https://www.crunchbase.com/organization/adtheorent

https://companiesmarketcap.com/

https://www.adtheorent.com

Leadership team

Mr. James A. Lawson (CEO & Director)

Mr. Charles Jordan (VP, CFO & Sec.)

Mr. William Todd (Chief Revenue Officer)

Products / Services