AdTheorent

AdTheorent Holding Company, Inc., a digital media platform, provides machine learning platform for advertisers and marketers in the United States and Canada. The company offers predictive targeting, geo-intelligence, and cross-environment map solutions, as well as Studio A\T. It serves pharmaceutical/healthcare, dining, retail, and travel and hospitality, as well as banking, financial services and insurance industries. The company was founded in 2012 and is headquartered in New York, New York.

AdTheorent uses advanced machine learning technology and solutions to deliver impactful advertising campaigns for marketers. AdTheorent’s industry-leading machine learning A\T Platform powers its predictive targeting, geo-intelligence, audience extension solutions and in-house creative capability, Studio A\T. Leveraging only non-sensitive data and focused on the predictive value of machine learning models, AdTheorent’s product suite allows advertisers to identify the most qualified individuals coupled with the optimal creative experience to deliver superior results, measured by each advertiser’s real-world business goals. Commencing in early 2020, AdTheorent’s award-winning A\T Platform and capabilities are available through a first-of-its-kind Direct Access offering. Direct Access gives brands and agencies user access to the AdTheorent platform to self-optimize KPI performance, delivery and costs, supplemented by a level of service not typically provided by self-service solutions.

AdTheorent’s vision is to revolutionize the mobile advertising industry by creating innovative solutions that harness the power of artificial intelligence to help brands and agencies better understand, engage, and grow their audiences. Our ultimate goal is to provide our customers with the best tools to achieve success.

AdTheorent won 3 awards in 2020 and 8 awards in 2019. In 2020, AdTheorent won for Best Professional Development 2020, Best Leadership Teams 2020 and Best CEOs for Women 2020. In 2019, AdTheorent won for Best Company Perks & Benefits, Best Company Work-Life Balance, Best Company Compensation, Best Company Happiness, Best Professional Development 2019, Best CEOs for Women 2019, Best Company in New York City 2019 and Best Company Outlook 2019. Based on 1,601 ratings and 45 participants, employees at AdTheorent are very satisfied with their work experience. The overall culture score, 87/100 or A+, incorporates employee ratings based on their feedback on the Compensation, Leadership, Gender and more.