Alix de Sagazan

Co-founder and CEO of AB Tasty, a global leader in feature management, experimentation and personalization solutions that enables companies to validate ideas, while maximizing impact, minimizing risk and accelerating time to market.
Summary

Alix de Sagazan is a French entrepreneur and CEO of AB Tasty, a global company that offers feature management, experimentation, and personalization solutions. She holds a degree in Computer Science and Mathematics from École des Mines de Saint-Étienne and has extensive experience in software development, testing, and quality assurance. In 2009, she co-founded AB Tasty with Rémi Aubert with the aim to revolutionize the digital marketing industry by providing a platform for companies to validate ideas and accelerate their time to market. Today, under her leadership, AB Tasty has become a global leader with a presence in Europe, the US, and Asia, and has won several awards, including the Deloitte Fast 50 Award for the fastest-growing technology company in France. Alix is also a board member of The Galion Project and an investor with Galion.exe and Side Capital. Her contributions have earned her recognition in the business community, including Forbes' 30 Under 30 and the Prix de l'Entrepreneur EY in 2019.

Biography

Alix de Sagazan is a successful entrepreneur and business leader, known for her role as the co-founder and CEO of AB Tasty, a global company that specializes in feature management, experimentation, and personalization solutions. Born and raised in France, Alix developed a passion for technology and innovation from an early age. She pursued her education in this field and obtained a degree in Computer Science and Mathematics from the École des Mines de Saint-Étienne, one of the leading engineering schools in France.

After completing her studies, Alix began her professional career as a software engineer, working for a number of companies in France and the United States. She gained extensive experience in software development, testing, and quality assurance, which laid the foundation for her future success as an entrepreneur.

In 2009, Alix co-founded AB Tasty with her colleague and friend, Rémi Aubert. Together, they set out to revolutionize the digital marketing industry by offering a platform that enables companies to validate their ideas and maximize their impact, while minimizing risk and accelerating time to market. The company quickly gained traction, and its innovative approach to testing and experimentation attracted a wide range of clients across different industries, including Volkswagen, Sephora, and Carrefour.

Under Alix's leadership, AB Tasty has grown to become a global leader in its field, with offices in Europe, the United States, and Asia. The company has won numerous awards and accolades, including the Deloitte Fast 50 Award for the fastest-growing technology company in France, and has been recognized as a "Cool Vendor" by Gartner.

In addition to her role at AB Tasty, Alix is also a board member of The Galion Project, an organization that promotes diversity and equality in the tech industry. She is also an investor with Galion.exe and Side Capital, two venture capital firms that support early-stage startups.

Alix's success as an entrepreneur and her commitment to innovation have earned her widespread recognition in the business community. She has been named to Forbes' 30 Under 30 list of entrepreneurs, and was awarded the Prix de l'Entrepreneur EY in 2019. Alix continues to drive AB Tasty's growth and success, while also actively supporting the next generation of innovators and entrepreneurs.


Vision

Alix de Sagazan has a clear and ambitious vision for the future of AB Tasty, the company she co-founded and leads as CEO. Her goal is to continue revolutionizing the digital marketing industry by offering innovative solutions that help companies maximize their impact, while minimizing risk and accelerating time to market.

Central to Alix's vision is the concept of experimentation, which she believes is key to driving growth and innovation. By enabling companies to test and validate their ideas quickly and efficiently, AB Tasty empowers them to make data-driven decisions and stay ahead of the competition.


Recognition and Awards
Prix de l'entrepreneur de l'année 2020 - NEOMAPrix de l'entrepreneur de l'année 2020 - Issued by NEOMA National Order of Merit / Chevalier de l'ordre National du Merite Stevie Awards for Women in Business - Silver

References
Alix de Sagazan
Occupation
Co-founder & CEO
Known for
Co-founder and CEO of AB Tasty
Education
Master degree, Marketing Management at NEOMA Business School
Social Media
Sat Mar 02 2024
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