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Americanas

#8180

Rank

$195.79M

Marketcap

BR Brazil

Country

Americanas
Leadership team

Mr. Miguel Gomes Pereira Sarmiento Gutierrez (CEO, Investor Relations Officer, Sec. & Member of Exec. Board)

Mr. Jose Timotheo de Barros (CEO of Physical Platform, CFO & Member of Exec. Board)

Mr. Marcio Cruz Meirelles (Member of Exec. Board)

Products/ Services
E-Commerce, Internet
Headquarters
Rio De Janeiro, Rio de Janeiro, Brazil
Established
1999
Net Income
100M - 500M
Revenue
Above - 1B
Traded as
AMER3.SA
Social Media
Overview
Location
Summary
Americanas S.A. operates in the e-commerce business in Brazil. It offers e-commerce digital platform for various digital solutions. The company also operates Americanas.com, an online store with various products in approximately 40 categories; Submarino, a digital brand in books, games, technology, and entertainment; Shoptime, a home shopping channel that offers bed, table, bath, small appliances, housewares, and sports and leisure products; Sou Barato, an outlet that provides repackaged and used products; Americanas Empresas, a B2B sales e-commerce business; Lojas Americanas; Americanas Express format; convenience stores; Ame Go, which allows customers to purchase products without a queue and without a checkout; and Americanas digital, a digital store that offers consumer electronics. In addition, it operates Ame, fintech, and mobile business platform; LET'S, a shared management platform for the logistics and distribution assets; and +AQUI, a platform for the management and promotion of Americanas services offering customers solutions in the credit, insurance, content cards, services, and assisted sales verticals. The company was founded in 1999 and is based in Rio de Janeiro, Brazil.
History

The company was founded in 1929 by Americans John Lee, Glen Matson, James Marshall and Batson Borger. They left the United States and went to Buenos Aires with the objective of opening a Five and Dime store. The idea was to launch a store that featured low prices, modelled after stores in the United States and Europe that became popular at the beginning of the 20th century. While on their trip to South America, they met Brazilians Aquino Sales and Max Landesman, who convinced them to change their plans and head to Rio de Janeiro.

After spending time in Rio de Janeiro, the Americans saw that there were many public employees and military personnel with stable but modest salaries. The majority of the stores in the city were not financially accessible to the general public. The existing stores were expensive and sold specialized merchandise. Consumers had to go to several different establishments to do their shopping. As a result, the Americans decided that Rio de Janeiro was the perfect city in which to launch their new concept store. They built a store that had low prices—to attend to the "forgotten" consumer populations—and sold the widest variety of products possible.

In 1929 they inaugurated the first Lojas Americanas store in Niteroi. The store slogan was "Nothing over $2". During the first hour the store was open, no one came. Failure appeared imminent. However, one girl, after spending a few minutes looking at the window display, entered and bought a doll. And just like that, Lojas Americanas had completed its first of many sales. At the end of the first year, they had already opened four stores—three in Rio de Janeiro and one in São Paulo. By 1940, Lojas Americanas had become a corporation.

In 1982, the board members of the Grupo Garantia came on board with Lojas Americanas as shareholders. By the first quarter of 1994, they solidified the formation of a joint venture company under the name Walmart Brasil S/A with Lojas Americanas as a 40% stakeholder and Walmart as a 60% stakeholder. In 1997, by the decision of the administrative council of the company, approval was given for sale of 40% of the company to Walmart, Inc. The council approved the participation of Lojas Americanas in a deal in 1998 which detailed their actionary control of 23 stores with the French supermarket company Comptoirs Modernes, connected to Grupo Carrefour). Lojas Americanas later decided to end the association and focus on their primary business of discount stores.

In 1999, the company began selling merchandise over the internet, through the site Americanas.com. By 2000, Americanas.com and a new partnership with Chase Capital, The Flatiron Fund, Next International. Global Bridge Ventures, Mercosul Internet S/A, and AIG had significantly augmented their capital. All together, these ventures translated into an additional US $40 million and the sale of 33% of the company. The early 2000s were characterized by the company's rapid expansion. The goal was to open new stores across the Southeast and South of Brazil to increase the presence of the brand and to reformulate some existing stores to improve customer service. It was also during this period that Lojas Americanas acquired a television station called Shoptime, a joint venture with Banco Itaú that created the Financeira Americanas Itaú , or Americanas Taií.

Americanas.com announced in November 2006 its merger with Submarino, creating an absolute leading company in the online sales segment in Brazil. The new company, B2W, must compete with the traditional trade chains.In January 2007, Lojas Americanas announced their acquisition of BWU, the corporation responsible for Blockbuster in Brazil, and integrated them into over 127 stores. Most recently, in 2013, the Lojas Americanas network was forced to pay R$250 thousand in reparations to Bolivian sweatshop workers making clothing for the company's BASIC+ brand. They were judged to be working in "slave-like" conditions.

Mission
Realize the dreams and meet the consumption needs of people, saving time and money and exceeding their expectations
Vision
Americanas' vision is to be the leading online retailer in Brazil and Latin America.
Key Team

Mr. Miguel Gomes Pereira Sarmiento Gutierrez (CEO, Investor Relations Officer, Sec. & Member of Exec. Board)

Mr. Jose Timotheo de Barros (CEO of Physical Platform, CFO & Member of Exec. Board)

Mr. Marcio Cruz Meirelles (Member of Exec. Board)

Recognition and Awards
Americanas has been recognized as having one of the best online shopping experiences in Brazil, and has won multiple awards, including the Brazilian National Financial Innovation Award, Brazilian e-commerce award, and Latin American e-commerce award.
References

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Americanas
Leadership team

Mr. Miguel Gomes Pereira Sarmiento Gutierrez (CEO, Investor Relations Officer, Sec. & Member of Exec. Board)

Mr. Jose Timotheo de Barros (CEO of Physical Platform, CFO & Member of Exec. Board)

Mr. Marcio Cruz Meirelles (Member of Exec. Board)

Products/ Services
E-Commerce, Internet
Headquarters
Rio De Janeiro, Rio de Janeiro, Brazil
Established
1999
Net Income
100M - 500M
Revenue
Above - 1B
Traded as
AMER3.SA
Social Media