Anndy Lian

Anndy Lian is a global thought leader and business strategist.

Anndy Lian is a global thought leader and an all-rounded business strategist with more than 15 years of experience in Asia. He has provided advisory across a variety of industries for local international & publicly listed companies. Anndy played a pivotal role in not-for-profit and quasi-government-linked organizations. 

An avid supporter of incubating start-ups, Anndy has investments in a few health-related companies. He believes that what he is doing through Linfinity and blockchain technology currently will revolutionise and redefine traditional businesses.


Anndy Lian is currently the founder and CEO of Linfinity, a company that manages the total supply chain using Blockchain Technology. We establish such a platform with reliable data, transparent information, efficient cooperation and interconnected network to cope with the practical business pain points and development demands of corporate users. 

At the same time, Anndy Lian currently serves as the Advisory Board Member for Hdac (Hyundai DAC) Technology, the blockchain arm of South Korea’s largest car manufacturer Hyundai Motor Group. Lian advises the company on the token economy and governance matters. Anndy Lian has also been advisory to the China-ASEAN Business Alliance (CABA) engaging with government leaders and policymakers of various countries through roundtables and policy briefings and offering views and recommendations on behalf of its members on trade and economic issues/policies affecting them, especially on the ASEAN–China Free Trade Area as well as other schemes under the ASEAN-China dialogue relations and ASEAN Economic Community. 

Prior to that, he was the Council Head, of South East Asia at Korea Horse Industry Council, a subsidiary of the Ministry of Agriculture, Forestry and Fisheries of the Republic of Korea. This department’s aim was to present the right policy directions and alternatives for nurturing and supporting the horse industry. It was established on November 28, 2011, to promote the balanced development of the economy and enhance the quality of life of the people by establishing the development base of the horse industry and strengthening its competitiveness.


His vision can be found in a recent interview with Dinis Guarda: 

“I always wanted to learn more and become an expert in something that would harness the power to change the future and blockchain came about just at the right time so I made myself go out of my comfort zone in Singapore and travel to places where blockchain was trending. When I started in blockchain, I saw a lot of fraud and scams in the blockchain space and I thought it was damaging the technology and its future. I first started as an advisor in the private sector but I soon saw that the only way blockchain can really become widespread is if governments accept it. So that is what drove me to work hand-in-hand with and to advise governments”. 

About blockchain adoption and government approach: 

“From a country standpoint, they are talking about the implementation of blockchain solutions in the near future. COVID-19 is actually speeding up research and accelerating the implementation of blockchain-based solutions and that’s really good news, there are positive vibes around the possibilities. I feel like one of my responsibilities is to push the agenda of these countries further and help other countries that are not as receptive to blockchain and change my mind regarding this technology. Fortunately, most of the countries are starting to understand blockchain without cryptocurrencies, as a standalone technology”. 

“Based on what I see, AI is really going to help our daily lives. There is an ongoing smart city project in which they use AI to improve their citizens’ lives greatly. In fact, AI is the core technology behind the project. I had the chance to talk to the people in charge of the project and I was asking questions about cybersecurity and the right way to implement AI. I was also dropping the benefits of using blockchain in that project because it can actually boost AI with an extra layer of cybersecurity and trust”.

Recognition and Awards
He is the author, together with co-authors, Park Young Sook and Shawn Hamnison and published by Kyobo Book Centre, the largest bookstore chain in South Korea, of Blockchain Revolution 2030. Blockchain Revolution 2030 is a comprehensive review of the birth principles industrial and institutional issues, status and future of the “blockchain” that will become the foundation technology of the 4th industrial revolution.

Anndy Lian
Intergovernmental Blockchain expert, investor
Nanyang Technological University, University of Wales
Social Media
Sun Feb 25 2024

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