Anupama Dayal

Categories

Fashion and Textiles  
Summary

Indian fashion designer Anupama Dayal is one of the nation's most sought-after resort-wear designer. She has done the near-impossible by achieving niche market domination as well as global recognition.


History

Indian fashion designer Anupama Dayal is one of the nation's most sought-after resort-wear designer. She has done the near-impossible by achieving niche market domination as well as global recognition. Anupama Dayal received a great response in Paris and she has showcased at the prestigious Rosemount Australia Fashion Week. As per her official website- Australian fashion retailer Belinda Seper has been quoted as saying “with Anupamaa, you get the soul of India. What's more Vogue UK described one of her collections as 'easily the prettiest' and she was declared 'London's new best friend'. 

With a focus on jewel-tone fabrics, modern take on classic silhouettes and revival of ancient hand printing and needle- craft techniques, Dayal's designs are pure bohemian glamour steeped in Indian handcraft. Per Verve: "Over the years, the designer has mastered the art of presenting the same free-spirited vibe with a discreet difference each time. Her signature design style was evident through flowy maxi dresses, patterned sheer cover-ups and oversized shirt-dresses. She has seamlessly balanced colourful patterns with careful pairing and smart styling…"

Today, she is proud owner of 'Anupamaa Haveli', her flagship in the Capital and an e-commerce portal which resonate her belief "to go global, we must become more and more local."  Per Elle: "Her e-retail section includes a selection of dresses, kaftans, tunics, cropped tops, resort wear, scarves, and then some, with prices starting at Rs 5,200. And don’t worry if you aren’t based in India; Anupamaa ships its eclectic designs all over the world."

The label is doing brisk business in The US, Europe, Middle East, South East and Australia and all stores of Anthropologie. Recently she donned a new creative hat by diversifying into fashion accessories, costume jewellery, home furnishing and designing hotel interiors. 

Her passion shines through as she explains “I do several different things like designing resort wear, accessories and jewellery, home line, designing interiors of resorts and much more because I believe leading full-fledged lives is useful. How difficult is it juggle different hats?! It's a joy for those of us in creative professions, and in Fashion, in particular. Creativity can flood you with happiness and it's a very healthy route to finding joy. I feel blessed to have this and I honestly feel I'm only on the tip of the iceberg… I feel we only use a fraction of the creativity that we are all blessed with!”

Her newest business Anupama Mangar — a resort in Mangar, Faridabad — pampers guests with hospitable management and interiors by Anupama Dayal. “We started Anupamaa Mangar for our buyer friends who would love the taste of real India with our bright hues. But we are now happy to open our doors for all the Anupamaa travellers looking for a taste of India from all over the world… If I had not been a designer I would have liked to be a naturalist. I will be delighted to lead these walks… We will keep food organic picked from the nearby fields. Local but tweak we will .. we are fashion people! We are looking forward to high teas.. Indian style , early dinners and deep restful sleep.” Per the official website.


Mission

The fashion designer’s passion for the craft is underlined with social goals — empowerment of craftspeople, artisans and underprivileged women.


Vision

With a focus on jewel-tone fabrics, modern take on classic silhouettes and revival of ancient Indian hand printing and needle- craft techniques, Anupama Dayal's designs are pure bohemian glamour steeped in handcraft. The fashion designer envisions uplifting the mood of all the women who wear her collections which use "happy colours."


Key Team

Anupama Dayal (Founder)


Recognition and Awards
Awarded the designer of the year by Cosmopolitan fun fearless female awards 2011 voted as outstanding by ELLE US and style.com while Vogue UK declared her Autumn/winter 2008 collection as ‘easily the prettiest and ‘London’s new best friend’.

Products and Services

Indian fashion designer Anupama Dayal designs and retails ready to wear, couture, bridal wear, fashion accessories and home collections. She also designs hotel interiors and is proud owner of a Faridabad-based resort, Anupama Mangar.


References
Anupama Dayal
Leadership team

Anupama Dayal (Founder)

Industries

Fashion and Textiles

Products/ Services
Anupama Dayal designs and retails ready to wear, couture, bridal wear, fashion accessories and home collections. She also designs hotel interiors and is proud owner of a resort.
Headquarters
Anupamaa Havelli, 160 F Near Mansaram Chowk, Munirka Village, New Delhi - 110067. India
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Fri Mar 01 2024
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