Aron Alexander

Aron Alexander is the CEO and Founder of Runa.

Aron Alexander is the Founder and CEO of Runa, a digital value infrastructure that simplifies payout processes. The platform facilitates a smooth and instant transfer and exchange of digital value, including from fractional shares and gift cards.

With a background in financial services, Aron is a fintech industry veteran who brings a fresh perspective and unique insights to the table.

He gained essential business experience from his family's retail and grocery stores and later managed a substantial portfolio in a family office.

A graduate from Cambridge, Aron worked with a prominent B2B2C payment company. Inspired by a £5 paper voucher, he founded Runa (formerly WeGift) in 2016. WeGift expanded quickly, developing a network of 1,300+ brand partners and working with some of the world’s largest and most-influential companies, including Rapyd, Tango Card, Monzo, and Freetrade.

In 2023, WeGift became Runa, a digital value infrastructure that enables organisations to issue, send, hold and accept digital value and enable the instant conversion & exchange of digital gift cards, shares, crypto, donations and other digital assets.


Aron Alexander is a visionary entrepreneur and the mastermind behind Runa, a cutting-edge digital value infrastructure designed to simplify payout processes and unlock stored digital value for both consumers and businesses in the Fintech industry. With a diverse background that includes being an elite infantry services paratrooper, a competitive boxer, and an experienced professional in the financial services sector, Aron brings a unique perspective and a knack for unearthing valuable insights to the forefront of his ventures.

From an early age, Aron Alexander was immersed in the world of commerce while working in his family's retail and grocery stores. These experiences proved invaluable, instilling in him the essential skills of customer service, managing access to goods and services, and understanding the intricacies of running a successful business.

Driven by ambition and a desire to challenge himself, Aron followed an unconventional path. He served as part of an elite infantry unit, where he honed his discipline and leadership skills as a paratrooper. Afterward, he transitioned back into the corporate world, taking on the responsibility of managing a small family office with a substantial £20 million portfolio.

Aron's pursuit of knowledge led him to complete his degree at Cambridge, where he further refined his understanding of the business landscape. Following his academic accomplishments, he took on a prominent role at Zapper, a prominent B2B2C payment company, where he ran a significant vertical, gaining invaluable experience and insights into the financial technology realm.

However, it was a seemingly simple £5 paper voucher that sparked Aron's entrepreneurial spirit and served as a catalyst for his groundbreaking idea. In 2016, Aron Alexander's innovative mindset drove him to launch Runa, formerly known as WeGift. With this revolutionary platform, he set out to streamline and accelerate the movement of value through the complex and friction-filled layers of modern financial networks and infrastructures.

Under Aron's leadership, Runa has grown to become a trailblazer in the Fintech industry, making digital value more accessible and efficient than ever before. His relentless drive, combined with his diverse background and deep industry knowledge, continues to propel Runa towards the forefront of innovation, promising a future where financial transactions are seamless and hassle-free.


Aron Alexander's vision is centered on simplifying and revolutionizing the financial industry through his pioneering digital value infrastructure, Runa. With a multifaceted background that spans elite military service, academia, and extensive experience in financial services, Aron brings a unique perspective to his endeavors. His vision is to redefine the way digital value flows within the modern financial ecosystem, making it more accessible, efficient, and user-friendly.

Aron's journey from a paratrooper in an elite infantry unit to managing substantial financial portfolios and his academic pursuits at Cambridge underscores his commitment to continuous learning and adaptation. His entrepreneurial spirit was ignited by a seemingly modest £5 paper voucher, which led to the creation of Runa. Aron envisions a future where financial transactions are streamlined, eliminating the complexities and frictions that often plague traditional financial networks. Under his leadership, Runa has become a trailblazer in the Fintech industry, offering a glimpse into a future where digital value is effortlessly exchanged, making financial interactions seamless and hassle-free for consumers and businesses alike.

Aron Alexander
London, UK
serial entrepreneur, technologist, finance expert
Known for
Runa (Founder and CEO)
Bachelor of Arts (University of Cambridge)
Wed Apr 24 2024

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