Asako Fujisawa

Asako Fujisawa is an experienced leader in client relations, sales support, investor relations, and business management within a global asset management firm, which manages USD 568 billion in assets under management (AUM). 

Over her 16-year career at Nomura Asset Management, Asako has developed a strong track record of supporting successful fund-raising efforts, managing high-performing teams, and aligning talent with business needs. Her expertise spans across various areas including project management, client engagement, and collaborating with a wide range of investors, such as Sovereign Wealth Funds, Global Financial Institutions, Family Offices, and Wholesale clients.
 

Asako's experience includes roles such as Head of Sales Support, Client Relationship and Business Management Executive, and Analyst at Nomura. She has also worked as a Personal Assistant to the Chairman & CEO, which has provided her with deep insights into executive operations.

In addition to her work in asset management, Asako is an advisor for the World Smart Cities Forum, where she has supported the launch of a smart cities index and participated in intelligence updates and panel discussions. She also served as an advisor to Ambassador Princess Katarina of Yugoslavia, assisting with speech preparation and conference support.

Asako is currently the President of the Inter-Cultural Society of London, where she promotes understanding and friendship across cultures. She is also expanding her digital expertise through a Google Digital Marketing & E-commerce Career Certificate program, focusing on SEO, Google Analytics, email marketing, content strategy, and e-commerce platforms like Shopify. This indicates her commitment to continuous learning and adapting to the digital landscape.

Asako Fujisawa was born in Japan and pursued her academic studies at SOAS University of London, where she earned a BA in Chinese. This educational background laid the foundation for her diverse career, which spans multiple sectors including asset management, client relations, and digital marketing.
 

Her professional journey began in 2007, when she joined Merrill Lynch as a Corporate Access professional. During her time at Merrill Lynch, she gained significant experience in managing client relations and providing key insights into financial services. This role lasted for just over two years, until April 2009, when Asako moved on to a more senior role at Nomura Asset Management.
 

At Nomura Asset Management, Asako spent 16 years, starting in August 2009. Initially, she worked as a Personal Assistant to the Chairman & CEO. This position offered her an in-depth understanding of corporate leadership and the day-to-day operations of a large financial institution. Asako’s role evolved, and she transitioned into positions with increasing responsibility, including Analyst in Client Relationship Management in August 2011. She worked in this capacity for almost eight years, during which she developed a deep understanding of client needs and asset management.
 

In 2019, Asako moved into a more strategic role, becoming the Client Relationship and Business Management Executive. This position involved overseeing and enhancing client relationships, ensuring that the firm’s offerings met investor needs. In 2021, she was promoted to Sales Support Executive and later Head of Sales Support in 2023. During this time, Asako was instrumental in supporting fundraising efforts, managing teams, and enhancing the firm’s client service processes.

Alongside her work at Nomura, Asako has pursued multiple other initiatives. In 2021, she took on the role of Advisor to Ambassador Princess Katarina of Yugoslavia, providing strategic intelligence updates and support during speeches and conferences. She also became the President of the Inter-Cultural Society of London in 2018, where she worked to promote understanding and friendship between people of different races, nationalities, and cultures.
 

In 2022, Asako joined the World Smart Cities Forum as an Advisor. In this role, she contributed to the launch of the Smart Cities Index and participated as a panel speaker, discussing global smart city developments.

Currently, Asako is expanding her digital expertise by enrolling in a Google Digital Marketing & E-commerce Career Certificate programme. The course focuses on key areas such as SEO, SEM, Google Analytics, email marketing, and managing e-commerce platforms like Shopify.
 

Asako Fujisawa’s career has been characterised by her leadership in client and investor relations, her ability to manage high-performing teams, and her significant contributions to both asset management and digital marketing fields. She continues to leverage her cross-border and cross-cultural expertise to drive success in her various roles.

Asako Fujisawa’s vision is to bridge the gap between traditional asset management and the emerging digital landscape. She aims to create an inclusive, collaborative environment that brings together diverse global investors and organisations to drive sustainable growth. By embracing technological advancements and integrating them into her work, Asako seeks to enhance client relationships and improve service delivery. Her focus on continuous learning and adapting to new trends in digital marketing reflects her commitment to staying ahead in an evolving world. Ultimately, her vision is to create meaningful connections and impactful solutions in both the financial and digital sectors.

Throughout her career, Asako Fujisawa has earned recognition for her significant contributions to the financial and digital sectors. She has been acknowledged for her leadership in asset management and client relations, particularly for her role in supporting successful fundraising efforts and building high-performing teams. Asako has also been recognised for her work in promoting cross-cultural understanding through her presidency at the Inter-Cultural Society of London. Her advisory role at the World Smart Cities Forum further highlights her influence in shaping the future of urban development and smart city initiatives.