Asana

The co-founders met at Facebook, where Moskovitz, Facebook's co-founder and vice president of engineering, and his colleague Rosenstein created a productivity tool called Tasks. In 2008, the co-founders left Facebook to start Asana. Asana officially launched for free out of beta in November 2011 and commercially in April 2012. In April 2012, Asana released its API to third-party developers. Asana's open API provided a means to read and input information and create programmed automation within the app.In 2014, Asana launched its native iOS app and in January 2015, Asana released its native Android app. In 2016, Asana raised $50 million in Series C financing led by Sam Altman, President of Y Combinator. In 2017, Asana integrated with Gmail, and launched its app in French and German.By January 2018, more than 35,000 paying customers were using Asana, including CityFibre, AB-InBev, Viessmann, eBay, Uber, Overstock.com, Navy Federal Credit Union, Icelandair, and IBM. That same year, the company raised $75 million in Series D funding led by Generation Investment Management, a firm backed by Al Gore. In November 2018, Asana raised another $50 million in funding in Series E to invest in international and product expansion.In March 2018, "Hiten Shah" wrote about the history of Asana as "Asana’s Rise to a $1.5 Billion Valuation".In September 2020, Asana went public on the New York Stock Exchange via a direct public offering. In April 2021, Asana launched Asana Partners, which allows for cross platform integration with its project management software. In August 2021, Asana dual listed on the Long-Term Stock Exchange.By December 2021, Asana's customer count increased to 114,000 with two million paid seats globally and 739 of these were spending $50,000 or more on an annualized basis.

In April 2022, Asana released its annual Anatomy of Work Index. The report surveyed the behaviors and attitudes of more than 10,000 knowledge workers globally to highlight differences and year-over-year trends in the modern workplace.Asana and Align Technology announced Asana Smiles for Align in May 2022. This partnership offers Invisalign trained doctors in the U.S. a customizable workflow that helps reduce manual processes and tracks tasks throughout the patient's treatment.In September 2022, Asana had 131,000 customers, while the number of customers spending over $5,000 annually increased to 18,040, up 41%.