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The original ASR insurance company was formed in 1997 after the merger of Stad Rotterdam Verzekeringen and ETI Amersfoortse insurance companies. The new name ASR was based on a combination of initials of Amersfoort and Stad Rotterdam.
In 2000, Fortis acquired ASR insurance and merged it with its other insurance business to form Fortis ASR. At that time the other insurances business included the insurers Amev, Ardanta and Falcon .
In 2008 the insurance component became government owned when the Dutch Government took control of Fortis to prevent the bank and insurer succumbing to the Financial crisis of 2007–2010.
On November 21, 2008 the Dutch Finance Minister, Wouter Bos announced that they would spin off Fortis Insurance Nederland NV using the revived name of ASR Nederland NV.
Fortis Corporate Insurance was sold separately and did not form part of ASR Nederland. The Belgium insurance business of Fortis was not part of this process and that business was split by the Belgium government to create the insurance company Ageas.
