Audi

A German automotive manufacturer of luxury vehicles headquartered in Ingolstadt, Bavaria, Germany

Categories

Industrial Manufacturing  
Summary

Audi, a renowned German automobile manufacturer, is recognized globally for its commitment to luxury, performance, and technological innovation. Founded in 1909, Audi has established itself as a premium brand synonymous with elegance, craftsmanship, and cutting-edge engineering.

Audi's extensive range of vehicles encompasses sedans, coupes, SUVs, and electric models, catering to a diverse range of customer preferences. The company's lineup showcases meticulous attention to detail, refined aesthetics, and advanced features that enhance both comfort and driving experience. Audi vehicles are known for their precise handling, powerful performance, and luxurious interiors, offering a blend of elegance and exhilaration.

Innovation lies at the core of Audi's DNA. The company consistently pushes the boundaries of automotive technology, introducing groundbreaking features and advancements. Audi is at the forefront of electric mobility with its electric vehicle lineup, including the Audi e-tron and Audi e-tron GT, offering impressive range and state-of-the-art charging capabilities. Additionally, Audi pioneers driver-assistance systems, connectivity features, and intelligent infotainment options, ensuring a seamless and intuitive user experience.

Audi's commitment to sustainability is evident in its development of efficient engines, hybrid powertrains, and electric vehicles. The company is dedicated to reducing carbon emissions and minimizing its environmental impact throughout its value chain. Audi actively explores alternative energy sources, lightweight materials, and sustainable manufacturing processes, emphasizing its responsibility towards a greener future.

Moreover, Audi's legacy in motorsport is deeply rooted, with a successful track record in various racing series, including the renowned 24 Hours of Le Mans. The brand's motorsport heritage influences its road-going vehicles, imbuing them with a dynamic spirit and a passion for performance.

As a customer-centric organization, Audi prioritizes exceptional service and ownership experiences. The brand's dealerships and service centers worldwide offer personalized assistance, ensuring customer satisfaction at every touchpoint. Audi also provides comprehensive financial and aftersales services, including leasing options, maintenance programs, and warranties.

In summary, Audi's reputation as a prestigious automotive brand rests on its commitment to luxury, performance, and technological innovation. With a diverse lineup, cutting-edge features, and a focus on sustainability, Audi continues to captivate discerning customers who seek a blend of sophistication, exhilaration, and the thrill of driving.


History

Audi has a rich and storied history that dates back over a century. The company was founded in 1909 by August Horch, a German automotive pioneer. Initially named "August Horch Automobilwerke GmbH," it quickly established a reputation for engineering excellence and innovative design.

In its early years, Audi became known for producing high-quality automobiles that combined luxury, performance, and reliability. The brand's vehicles gained recognition for their advanced engineering and attention to detail. However, due to trademark disputes, August Horch had to rename his company. Inspired by the Latin translation of his last name, "Horch" meaning "listen" or "hark," he chose the name "Audi" for the new company.

During the 1920s, Audi faced financial challenges and eventually merged with three other automakers, Horch, DKW, and Wanderer, to form Auto Union AG in 1932. The four-ring emblem of Audi represents the unity of these four companies. Auto Union became a prominent player in the automotive industry, focusing on producing technologically advanced and high-performance vehicles.

In the post-World War II era, Audi faced significant challenges due to the division of Germany. The company struggled with financial difficulties and underwent various ownership changes. In 1965, Volkswagen acquired a majority stake in Auto Union, including the Audi brand. This partnership brought stability and resources, leading to Audi's resurgence in the automotive market.

Under Volkswagen's ownership, Audi experienced a renaissance and positioned itself as a leading luxury brand. The company introduced several groundbreaking technologies and design innovations. Audi's Quattro all-wheel-drive system, launched in 1980, revolutionized the automotive industry and became synonymous with the brand's performance-oriented identity.

Throughout the years, Audi expanded its product portfolio, offering a wide range of vehicles, including sedans, coupes, SUVs, and sportscars. The brand continued to focus on cutting-edge technology, craftsmanship, and sophisticated design, attracting a loyal customer base worldwide.

In recent decades, Audi has placed a strong emphasis on sustainability and electric mobility. The company has developed a range of electric and hybrid vehicles, such as the Audi e-tron series, as part of its commitment to reducing carbon emissions and promoting sustainable transportation solutions.

Today, Audi is recognized as a global leader in the luxury automotive segment, renowned for its exceptional craftsmanship, advanced technology, and dynamic performance. The brand continues to push the boundaries of innovation, deliver captivating driving experiences, and shape the future of mobility.


Mission

Audi's mission is centered around delivering "Vorsprung durch Technik," which translates to "Advancement through Technology." This mission reflects Audi's commitment to pushing the boundaries of automotive innovation, setting new standards, and continuously evolving to meet the needs of its customers and the challenges of the future.

At the core of Audi's mission is a dedication to technological progress. The company strives to develop and implement advanced technologies that enhance the driving experience, improve safety, and minimize environmental impact. Audi aims to be at the forefront of automotive innovation, setting trends and shaping the future of mobility.


Vision

Audi's vision is to become a leading provider of sustainable and innovative premium mobility solutions. The company envisions a future where mobility is connected, electrified, and environmentally responsible, while offering unparalleled driving experiences and luxurious comfort.

Central to Audi's vision is the idea of creating a seamless and interconnected mobility ecosystem. The company aims to integrate various technologies, including autonomous driving, connectivity, and digital services, to enhance the mobility experience for its customers. Audi envisions a world where vehicles seamlessly communicate with each other, traffic infrastructure, and the surrounding environment, enabling safer and more efficient transportation.


Key Team

Markus Duesmann (CEO of Audi AG)

Hildegard Wortmann (Member of the Board of Management for Sales and Marketing)

Arno Antlitz (Member of the Board of Management for Finance, IT, and Legal Affairs)

Fabrice Heilig (Chief Marketing and Sales Officer (CMO) of Audi AG)


Products and Services

Audi offers a diverse range of premium vehicles, cutting-edge technologies, and comprehensive services to cater to the needs and preferences of discerning customers. The company's product portfolio encompasses various segments, including sedans, SUVs, sportscars, and electric vehicles, each exemplifying Audi's commitment to craftsmanship, performance, and innovative design.

Sedans and Coupes: Audi offers a lineup of luxurious sedans and coupes that blend elegance with dynamic performance. These vehicles feature exquisite design elements, advanced driver-assistance systems, and a range of engine options to suit different driving preferences. Audi's sedans and coupes combine comfort, style, and exhilarating driving experiences.

SUVs and Crossovers: Audi's SUV and crossover models provide versatility, spaciousness, and capability without compromising on luxury and performance. From compact SUVs to full-size models, Audi's SUV lineup offers a range of options tailored to meet diverse customer demands. These vehicles feature advanced safety technologies, intuitive infotainment systems, and Audi's renowned Quattro all-wheel drive for enhanced traction and handling.

Electric and Hybrid Vehicles: Audi is committed to sustainable mobility and offers a range of electric and hybrid vehicles under its Audi e-tron brand. These vehicles combine electric power with Audi's signature performance and luxury. With features like long-range capabilities, fast-charging capabilities, and advanced energy management systems, Audi's electric and hybrid vehicles provide eco-friendly transportation without compromising on driving pleasure.

Audi Sport: Audi's performance-oriented models under the Audi Sport brand cater to driving enthusiasts seeking exhilarating performance and track-inspired engineering. From sporty sedans to high-performance SUVs, Audi Sport models combine precision, power, and agility. These vehicles feature dynamic styling, sport-tuned suspensions, and high-performance engines for an immersive driving experience.


References
Audi
Leadership team

August Horch (Founder)

Markus Duesmann  (CEO of Audi AG)

Hildegard Wortmann (Member of the Board of Management for Sales and Marketing)

Arno Antlitz (Member of the Board of Management for Finance, IT, and Legal Affairs)

Fabrice Heilig (Chief Marketing and Sales Officer (CMO) of Audi AG)

Peter Kossler (Board Member for Production and Logistics)

Hans-Joachim Rothenpieler  (Board Member for Technical Development)

Henrik Wenders  (Senior Vice President, Audi Brand)

Industries

Industrial Manufacturing

Products/ Services
Luxury vehicles
Number of Employees
Above 50,000
Headquarters
Ettinger Str. 105, 85057 Ingolstadt, Germany
Established
1909
Company Type
Private company limited by shares or Ltd
Net Income
1B - 20B
Revenue
Above - 1B
Revenue Year
1909-06-03
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Fri Feb 23 2024
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