Last Updated: 2026

Aurik

Works with established business owners to generate more revenue, profit and time.

Summary

Aurik Business Accelerator is a South African-based consultancy firm that provides guidance and support to small and medium-sized enterprises (SMEs) to help them grow and succeed. The company's goal is to empower entrepreneurs to build sustainable, profitable businesses that create lasting value for their customers, employees, and communities.

Aurik's services include business coaching, mentorship, strategy development, marketing, sales, operations, financial management, and access to funding and investment opportunities. The company's team of experienced consultants and advisors work closely with clients to understand their unique needs and goals, and to provide tailored guidance and support.

Aurik has a set of core values that underpin everything it does, including integrity, empathy, collaboration, innovation, and impact. The company is committed to conducting business in an ethical and transparent manner, and to making a positive impact on society through the businesses it supports.

The company has an impressive portfolio of clients, which includes businesses from a wide range of industries and sectors. Aurik's clients benefit from its deep understanding of the challenges facing SMEs, as well as its broad expertise and diverse network of resources and experts.

History

Aurik Business Accelerator is a business consultancy firm based in South Africa that focuses on helping small and medium-sized enterprises (SMEs) grow and succeed. The company was founded in 2000 by Pavlo Phitidis, a South African entrepreneur and business strategist.

Aurik started out as a traditional consulting firm, providing strategic planning and management services to businesses of all sizes. However, Phitidis soon realized that there was a gap in the market for a more hands-on approach to business consulting, particularly for SMEs.

In 2007, Aurik shifted its focus to become a business accelerator, working closely with SMEs to help them grow and scale their businesses. The company's approach is based on a combination of coaching, mentorship, and practical tools and methodologies that have been developed over many years of working with entrepreneurs.

Over the years, Aurik has helped hundreds of businesses across a wide range of industries, from manufacturing and retail to technology and services. The company's success stories include businesses that have gone from struggling to thriving, and entrepreneurs who have been able to turn their ideas into successful enterprises.

One of the key features of Aurik's approach is its focus on building sustainable businesses that can survive and thrive in the long term. This means helping entrepreneurs to develop a clear vision for their businesses, identify their target markets, and develop strategies for growth and expansion.

Aurik has also been recognized for its innovative approach to business consulting. In 2016, the company was selected to participate in the Goldman Sachs 10,000 Women program, which provides business education and support to women entrepreneurs around the world.

Today, Aurik is a well-respected business consultancy firm in South Africa, known for its practical, hands-on approach to helping SMEs grow and succeed. The company continues to evolve and adapt to changing market conditions while remaining true to its core mission of supporting entrepreneurs and building sustainable businesses.

Mission

The following are some of the key elements of Aurik's mission statement:

Empowerment: Aurik is committed to empowering entrepreneurs to take control of their businesses and achieve their goals. The company provides the tools, guidance, and support needed to help entrepreneurs build successful enterprises.
Sustainability: Aurik believes that building sustainable businesses is key to long-term success. The company works with entrepreneurs to develop strategies that not only drive growth and profitability but also have a positive social and environmental impact.
Profitability: While sustainability is a key part of Aurik's mission, the company also recognizes the importance of profitability. Aurik helps entrepreneurs to build businesses that are financially stable and profitable, and that can generate returns for investors and other stakeholders.
Value creation: Finally, Aurik is committed to creating lasting value for its clients, their customers, employees, and communities. The company believes that business success is not just about making money, but also about making a positive impact on the world.

Values

Integrity: Aurik values integrity and honesty above all else. The company is committed to conducting business in an ethical and transparent manner, and it holds itself to the highest standards of professional conduct.
Empathy: Aurik understands that running a business can be a challenging and stressful experience. The company is committed to treating its clients with empathy and compassion, and to providing the support and guidance they need to succeed.
Collaboration: Aurik recognizes that building a successful business requires collaboration and teamwork. The company works closely with its clients to understand their needs and goals, and it leverages its network of experts and resources to provide the best possible support.
Innovation: Aurik is committed to innovation and continuous improvement. The company is constantly looking for new and better ways to help its clients grow and succeed, and it is not afraid to challenge the status quo.
Impact: Finally, Aurik is committed to making a positive impact on society. The company believes that building sustainable businesses is not only good for entrepreneurs, but also for the communities in which they operate. As such, Aurik strives to support businesses that have a positive social and environmental impact.

Investment Criteria

As a business accelerator, Aurik Business Accelerator works with small and medium-sized enterprises (SMEs) to help them grow and scale their businesses. When it comes to investing in these companies, Aurik has a set of criteria that it uses to evaluate potential investments.

The following are some of the investment criteria that Aurik typically considers:

A clear market opportunity: Aurik looks for businesses that have a clear and compelling market opportunity, and that is addressing a real need in the market. This means that the company should have a product or service that solves a problem or meets demand and that there is a large enough market for the product or service to be profitable.
A strong management team: Aurik invests in businesses that have a strong and experienced management team, with a track record of success. The management team should have the skills and expertise needed to execute the company's growth strategy and to navigate any challenges that may arise.
Scalability: Aurik looks for businesses that have the potential to scale rapidly, with the ability to grow their revenue and market share over time. This means that the company should have a clear path to growth, with a solid business plan and the resources needed to execute that plan.
Strong financials: Aurik evaluates the financial health of potential investments, looking for companies that have a strong balance sheet and a clear path to profitability. This includes evaluating the company's revenue streams, cost structure, and cash flow projections.
Alignment with Aurik's values: Finally, Aurik looks for businesses that align with its values and mission. The company is focused on building sustainable businesses that have a positive impact on society, and it seeks to work with entrepreneurs who share this vision.

Portfolio

The company has an impressive portfolio of clients, which includes businesses from a wide range of industries and sectors. The following are some examples of the types of businesses that Aurik has worked with:

Manufacturing: Aurik has worked with several manufacturing companies, helping them to optimize their production processes, reduce costs, and improve their overall efficiency.
Technology: Aurik has worked with several technology companies, providing guidance and support around product development, marketing, and sales. The company has also helped these businesses to secure funding and access new markets.
Retail: Aurik has worked with several retail businesses, helping them to improve their customer experience, streamline their operations, and drive growth through new sales channels.
Service: Aurik has worked with several service-based businesses, including professional services firms and healthcare providers. The company has helped these businesses to optimize their operations, improve their customer experience, and drive growth through new service offerings.
Construction: Aurik has worked with several construction companies, providing guidance and support around project management, cost control, and risk mitigation. The company has also helped these businesses to access new funding and investment opportunities.

References

https://www.crunchbase.com/organization/aurik-business-accelerator

http://www.esdsa.com/aurik-business-accelerator.html

https://www.innovationbridge.info/ibportal/content/aurik-business-accelerator

https://ewn.co.za/Topic/Aurik-Business-Accelerator-founder-Pavlo-Phitidis

https://ventureburn.com/tag/aurik-business-accelerator/

https://rocketreach.co/aurik-investment-holdings-pty-limited-profile_b5c24661f42e0ee8

https://rizepreneur.co.za/directory/aurik-business-accelerator/

https://www.glassdoor.com/Overview/Working-at-Aurik-Business-Accelerator-EI_IE4233145.11,37.htm

https://b2bhint.com/en/company/za/aurik-business-accelerator-johannesburg--M2004033230

Headquarters

Johannesburg, South Africa

Established

2000-03-09

Employees

0 – 50

Website

https://aurik.com/

Social Media

Last Updated: 2026

Aurik

Works with established business owners to generate more revenue, profit and time.

Summary

History

Mission

The following are some of the key elements of Aurik's mission statement:

Empowerment: Aurik is committed to empowering entrepreneurs to take control of their businesses and achieve their goals. The company provides the tools, guidance, and support needed to help entrepreneurs build successful enterprises.
Sustainability: Aurik believes that building sustainable businesses is key to long-term success. The company works with entrepreneurs to develop strategies that not only drive growth and profitability but also have a positive social and environmental impact.
Profitability: While sustainability is a key part of Aurik's mission, the company also recognizes the importance of profitability. Aurik helps entrepreneurs to build businesses that are financially stable and profitable, and that can generate returns for investors and other stakeholders.
Value creation: Finally, Aurik is committed to creating lasting value for its clients, their customers, employees, and communities. The company believes that business success is not just about making money, but also about making a positive impact on the world.

Values

Integrity: Aurik values integrity and honesty above all else. The company is committed to conducting business in an ethical and transparent manner, and it holds itself to the highest standards of professional conduct.
Empathy: Aurik understands that running a business can be a challenging and stressful experience. The company is committed to treating its clients with empathy and compassion, and to providing the support and guidance they need to succeed.
Collaboration: Aurik recognizes that building a successful business requires collaboration and teamwork. The company works closely with its clients to understand their needs and goals, and it leverages its network of experts and resources to provide the best possible support.
Innovation: Aurik is committed to innovation and continuous improvement. The company is constantly looking for new and better ways to help its clients grow and succeed, and it is not afraid to challenge the status quo.
Impact: Finally, Aurik is committed to making a positive impact on society. The company believes that building sustainable businesses is not only good for entrepreneurs, but also for the communities in which they operate. As such, Aurik strives to support businesses that have a positive social and environmental impact.

Investment Criteria

The following are some of the investment criteria that Aurik typically considers:

A clear market opportunity: Aurik looks for businesses that have a clear and compelling market opportunity, and that is addressing a real need in the market. This means that the company should have a product or service that solves a problem or meets demand and that there is a large enough market for the product or service to be profitable.
A strong management team: Aurik invests in businesses that have a strong and experienced management team, with a track record of success. The management team should have the skills and expertise needed to execute the company's growth strategy and to navigate any challenges that may arise.
Scalability: Aurik looks for businesses that have the potential to scale rapidly, with the ability to grow their revenue and market share over time. This means that the company should have a clear path to growth, with a solid business plan and the resources needed to execute that plan.
Strong financials: Aurik evaluates the financial health of potential investments, looking for companies that have a strong balance sheet and a clear path to profitability. This includes evaluating the company's revenue streams, cost structure, and cash flow projections.
Alignment with Aurik's values: Finally, Aurik looks for businesses that align with its values and mission. The company is focused on building sustainable businesses that have a positive impact on society, and it seeks to work with entrepreneurs who share this vision.

Portfolio

Manufacturing: Aurik has worked with several manufacturing companies, helping them to optimize their production processes, reduce costs, and improve their overall efficiency.
Technology: Aurik has worked with several technology companies, providing guidance and support around product development, marketing, and sales. The company has also helped these businesses to secure funding and access new markets.
Retail: Aurik has worked with several retail businesses, helping them to improve their customer experience, streamline their operations, and drive growth through new sales channels.
Service: Aurik has worked with several service-based businesses, including professional services firms and healthcare providers. The company has helped these businesses to optimize their operations, improve their customer experience, and drive growth through new service offerings.
Construction: Aurik has worked with several construction companies, providing guidance and support around project management, cost control, and risk mitigation. The company has also helped these businesses to access new funding and investment opportunities.

References

https://www.crunchbase.com/organization/aurik-business-accelerator

http://www.esdsa.com/aurik-business-accelerator.html

https://www.innovationbridge.info/ibportal/content/aurik-business-accelerator

https://ewn.co.za/Topic/Aurik-Business-Accelerator-founder-Pavlo-Phitidis

https://ventureburn.com/tag/aurik-business-accelerator/

https://rocketreach.co/aurik-investment-holdings-pty-limited-profile_b5c24661f42e0ee8

https://rizepreneur.co.za/directory/aurik-business-accelerator/

https://www.glassdoor.com/Overview/Working-at-Aurik-Business-Accelerator-EI_IE4233145.11,37.htm

https://b2bhint.com/en/company/za/aurik-business-accelerator-johannesburg--M2004033230

Headquarters

Johannesburg, South Africa