Auronda Scalera

Auronda Scalera is a prominent figure in the world of contemporary art and WEB3.
Summary

Auronda Scalera is a prominent figure in the world of contemporary art and WEB3. With 20 years of experience, she has established herself as an art curator, consultant, speaker, entrepreneur, and global ambassador of art and culture. Auronda is based between London, Dubai, and the Metaverse, where she actively shapes the art landscape.

Her expertise has gained recognition through various avenues. Auronda was interviewed by Sky TV/CNBC alongside notable individuals such as Refik Anadol and Oxford and Berkeley professors to discuss the intersection of AI, art, and museums. She was also invited to the UK Parliament, House of Lords, by the Chairs and Officers of the APPG on the Metaverse and Web 3.0, where she provided expert witness testimony on arts and culture.

Auronda is passionate about using her influential voice and deep knowledge to make a positive impact on the art and culture scene. She advocates for inclusivity, diversity, equity, and new technologies. Her efforts have been acknowledged by the NYC Journal, which recognized her as one of the Top 20 inspiring women in 2023. She participated as a discussant at the World Economic Forum, discussing Web3 and the Metaverse for the 100woman x Davos event.

In 2022, Auronda took on the role of Director at the Infinity Art Museum, the first-ever evolving museum of contemporary art in the metaverse. She has also been appointed as the curator of the Decentral Art Pavilion for the upcoming Venice Art Biennale in 2024.

As a co-founder of XXNFT, a curatorial and publishing platform focused on diversity and technology, Auronda empowers underrepresented artists. She actively contributes to the art world through her writings, including a special monograph about Ellen Sheidlin published by The NFT Magazine and Rizzoli International.

Recognizing her expertise, +TATE nominated Auronda to organize symposiums on NFTs and museums. She frequently participates in discussions on art, Web3, and the Metaverse at prominent events such as NFT NY & LDN, City A.M., Sotheby's, Dcentral Miami, Rendr Belfast, BuolevArt Festival Dubai, 100Women x Davos during the WEF, and House of Beautiful Business Lisbon.

Auronda collaborates with various business partners, including plusTATE, Venice Biennale, Sotheby's, Manifesta, Mostyn Museum, Decentral Art Pavilion, and Art Dubai, among others. Her involvement in the Heritage Leaders Mastermind and membership in IKT-International Association of Curators of Contemporary Art further demonstrate her commitment to the heritage, culture, and arts sectors.

Working as a curatorial duo with Alfredo Cramerotti, Director of Mostyn Museum in the UK, IKT President, and Chair of the Digital Strategies Committee of AICA, Auronda explores the convergence of arts and advanced technologies. Together, they push boundaries and pave the way for innovative artistic experiences.

Biography

Auronda's journey in the art world began as a curator at the Fondazione La Biennale di Venezia in Venice, Italy, where she worked for over a decade. During her time there, she curated various exhibitions, contributing to the renowned international art event's success. Her expertise in art history and curation allowed her to showcase contemporary artists and their works to a global audience.

In 2018, Auronda moved on from Fondazione La Biennale di Venezia and ventured into new territories. She worked as an art consultant for prestigious auction houses, museums, and private collections around the world. This experience allowed her to deepen her understanding of the art market and develop valuable connections within the industry.

Auronda's entrepreneurial spirit led her to establish her own art advisory firm called VISIVA art advisory in 2017. Specializing in Renaissance and Modern masterpieces, VISIVA quickly gained a reputation for its expertise and successful sales track record, totalling over 100 million dollars. Through her work at VISIVA, Auronda demonstrated her keen eye for art and her ability to navigate the complexities of the art market.

In 2019, Auronda took on the role of Director of the Art Investment Fund at H24 Finance, where she applied her knowledge and insights to help clients make informed decisions regarding art investments. Her experience in art consulting and her understanding of market trends proved invaluable in guiding investors and collectors.

Auronda's passion for digital art and new technologies led her to co-found XXNFT, a pioneering art curation, collection management, and publishing business focused on women and non-binary artists. XXNFT embraced blockchain technology and NFTs to provide a platform for underrepresented artists and amplify their voices. By promoting the work of female artists, Auronda aimed to address the gender imbalance prevalent in the crypto and NFT art world.

In 2022, Auronda became a member of the International Association of Curators of Contemporary Art (IKT), an organization that brings curators from around the world together to exchange ideas and knowledge. Her involvement in IKT highlights her commitment to staying connected with the global curatorial community and remaining at the forefront of contemporary art practices.

With her extensive experience and expertise, Auronda has been invited to curate and consult for various prestigious institutions and events. Notably, she served as an Art Curator at the renowned ART IN SPACE GALLERY and as a Curator and Co-founder at Glimpses. These opportunities allowed her to curate exhibitions and collaborate with artists, fostering a vibrant artistic dialogue.

Auronda's recent roles reflect her deep engagement with the digital art world. As the Director of the IAM-Infinity Art Museum, she oversees the first-ever-evolving art museum in the Metaverse. IAM promotes art by connecting artists, curators, and collectors in an immersive digital environment. Through IAM, Auronda ensures that artists' work enters the digital realm, making it accessible to future generations. The museum also explores the integration of blockchain technology, NFTs, and advanced technologies to redefine the perception and future of art.

Furthermore, Auronda has curated and managed Art Dubai Digital, a section of the Art Dubai event that explores new tendencies in digital arts, AI, AR, VR, and NFTs. Her involvement in these projects demonstrates her dedication to


Vision

Auronda Scalera is driven by a powerful vision that encompasses both the preservation of traditional art forms and the exploration of new frontiers in the digital realm. Her vision revolves around breaking down barriers, promoting inclusivity, and leveraging technology to transform the art world.

One key aspect of Auronda's vision is the promotion of underrepresented artists. She firmly believes in providing a platform for women and non-binary artists, amplifying their voices, and challenging the gender imbalance prevalent in the art industry. Through initiatives like XXNFT, she aims to empower artists who have been historically marginalized, allowing their talent to shine and fostering a more diverse and inclusive art community.

Another core element of Auronda's vision is the integration of technology into the art world. She recognizes the transformative potential of blockchain technology, NFTs, and advanced digital technologies in revolutionizing the creation, distribution, and consumption of art. By embracing these technologies, she aims to redefine the perception of art, expand its accessibility, and create new possibilities for artists to express themselves.

Auronda envisions a future where art is not confined to physical spaces but exists in the digital realm as well. Through projects like the IAM-Infinity Art Museum, she explores the immersive and evolving nature of digital art, connecting artists, curators, and collectors in a virtual space. Her vision involves leveraging technology to create interactive and dynamic art experiences, allowing audiences to engage with art in unprecedented ways.

Furthermore, Auronda's vision encompasses the intersection of art, sustainability, and social responsibility. She recognizes the urgent need to address environmental challenges and promote sustainable practices within the art world. By championing ESG (Environmental, Social, and Governance) principles and encouraging artists to embrace sustainability, she envisions a more environmentally conscious and socially responsible art industry.


Recognition and Awards
Auronda Scalera's exceptional contributions to the art world have earned her prestigious recognition and rewards. She was named one of the "Top 20 Global Inspirational Women to Look Out for" in 2023 by the NYC Journal, solidifying her status as a leading figure inspiring others. In 2015, her art advisory firm, Visiva, was associated with the title of "Best Art Company," showcasing her expertise in curating Renaissance and Modern masterpieces. Additionally, she was acknowledged as the "Best Emerging Artist" in 2007, highlighting her unique artistic voice and innovative approach.

References
Auronda Scalera
Residence
Dubai, United Arab Emirates
Occupation
Curator for Art Dubai Digital and Bulgari Prize Digital Art, Co-founder XXNFT
Known for
NFTs, Metaverse, Art Advisor, Art Curator, Contemporary Art
Accolades
TOP 20 Global Inspirational Woman to look out for 2023 (NYC Journal); Best Art Company 2015 (Associated with Visiva); Best emerging artist 2007
Education
Sotheby's Institute of Art, Università Bocconi, Scuola Normale Superiore, Università Iuav di Venezia, Università degli studi Roma TRE
Social Media
Mon Feb 26 2024
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