Auto Trader

A British automotive online marketplace and classified advertising business. It enables the buying and selling of new and used vehicles by private sellers and trade retailers


Industrial Manufacturing  

Auto Trader Group is the largest digital automotive marketplace in the United Kingdom. Founded in 1977, Auto Trader has transformed from a print publication to a leading online platform that connects car buyers and sellers. The company's primary focus is on providing a seamless and user-friendly online marketplace for individuals and dealerships to buy and sell vehicles.

Auto Trader's platform offers a vast inventory of new and used cars, covering a wide range of makes, models, and price points. It enables users to search for vehicles based on various criteria such as location, price, mileage, and specific features. The platform also provides comprehensive vehicle information, including specifications, photos, and seller details, allowing buyers to make informed decisions.

In addition to vehicle listings, Auto Trader offers various tools and services to support car buyers and sellers. These include vehicle valuation tools, car finance options, insurance services, and vehicle history checks. The company aims to streamline the car buying and selling process, providing convenience, transparency, and peace of mind to its users.

Auto Trader's digital platform attracts a large audience of car buyers and sellers, making it an effective advertising platform for dealerships and private sellers alike. The company's extensive reach and targeted advertising capabilities help sellers maximize exposure for their listings and connect with potential buyers.

Auto Trader's success lies in its commitment to innovation and adapting to changing market trends. The company continually invests in technology and data analytics to enhance its platform, improve user experience, and stay ahead in the digital automotive marketplace. Auto Trader also embraces new developments in the automotive industry, such as electric and hybrid vehicles, to ensure it caters to evolving consumer demands.

As of my knowledge cutoff in September 2021, Auto Trader Group is a publicly traded company listed on the London Stock Exchange under the ticker symbol "AUTO." Its status and financial information may have changed since then, so it's advisable to refer to the latest available information from reliable financial sources for the most up-to-date details about Auto Trader Group


Auto Trader Group has a rich history that dates back to its founding in 1977. The company was initially established as a print magazine called "Auto Trader," with the goal of providing a platform for individuals to buy and sell used cars. The publication quickly gained popularity, becoming a trusted source for car listings and automotive information.

In the 1990s, Auto Trader recognized the potential of the internet and embraced the digital revolution. The company launched its first online platform in 1996, making it one of the pioneers in the online automotive marketplace. This transition to a digital format revolutionized the way people buy and sell cars, offering greater convenience and a wider reach.

Throughout the following years, Auto Trader continued to innovate and expand its digital presence. The company developed new features and tools to enhance the user experience, including advanced search options, comprehensive vehicle information, and valuation tools. Auto Trader also established partnerships with dealerships and private sellers, further expanding its inventory and user base.

In 2010, Auto Trader underwent a significant change when it was acquired by the Guardian Media Group. The acquisition brought additional resources and expertise to the company, enabling further growth and development. Auto Trader continued to evolve its platform, introducing new features and improving its technology to stay at the forefront of the digital automotive marketplace.

In 2015, Auto Trader Group completed an initial public offering (IPO) and became a publicly traded company on the London Stock Exchange. This marked a new chapter in the company's history, providing access to capital markets and raising its profile as a leading player in the automotive industry.

As a digital marketplace, Auto Trader has consistently adapted to changing market dynamics and consumer behaviors. The company has embraced advancements in technology, such as mobile applications and data analytics, to enhance its platform and provide users with a seamless and personalized experience. Auto Trader's ongoing commitment to innovation and user-centric solutions has solidified its position as the largest digital automotive marketplace in the UK.

Today, Auto Trader Group continues to thrive, connecting millions of car buyers and sellers through its digital platform. The company's history showcases its ability to evolve and leverage technology to meet the ever-changing needs of the automotive market, making it a trusted and reliable platform for individuals and dealerships alike.


Auto Trader Group's mission is to be the most trusted and valued automotive marketplace, empowering car buyers and sellers with the tools and information they need to make confident decisions. The company is dedicated to providing a transparent, efficient, and user-friendly platform that enhances the car buying and selling experience for individuals and dealerships alike.

At the core of Auto Trader's mission is a commitment to building trust. The company strives to foster a marketplace where users can have confidence in the accuracy and reliability of the information provided. Auto Trader aims to create a safe and trustworthy environment that facilitates fair and transparent transactions.


Auto Trader Group's vision is to be the leading digital automotive marketplace, revolutionizing the way people buy and sell cars. The company envisions a future where the car buying and selling process is seamless, transparent, and highly efficient, driven by advanced technology, data insights, and exceptional user experiences.

At the heart of Auto Trader's vision is a commitment to embracing innovation and digital transformation. The company seeks to leverage emerging technologies, such as artificial intelligence, machine learning, and data analytics, to continuously enhance its platform and services. Auto Trader envisions a future where these technologies empower users with personalized recommendations, accurate valuations, and intuitive tools that streamline the car buying and selling journey.

Key Team

Nathan Coe (CEO)

Catherine Faiers (COO)

Jamie Warner (CFO)

Products and Services

Auto Trader Group is the largest digital automotive marketplace in the United Kingdom, offering a wide range of products and services that cater to both car buyers and sellers. The company's platform provides a comprehensive and user-friendly experience, empowering individuals and dealerships with the tools they need to navigate the car buying and selling process effectively.

Vehicle Listings: Auto Trader offers an extensive inventory of new and used vehicles from dealerships and private sellers across the country. The platform covers a broad spectrum of makes, models, and price ranges, ensuring that buyers can find the right vehicle to suit their preferences and budget.

Advanced Search and Filters: Auto Trader's platform includes advanced search functionality and filters, allowing users to refine their search based on specific criteria such as location, price, mileage, age, and desired features. This enables buyers to narrow down their options and find vehicles that meet their specific requirements.

Vehicle Information and Photos: Auto Trader provides comprehensive information for each vehicle listing, including detailed specifications, features, and seller contact details. High-quality photos are also available to give buyers a clear visual representation of the vehicle's condition and appearance.

Vehicle Valuation: Auto Trader offers a valuation tool that enables sellers to obtain an estimated value for their vehicle. By considering factors such as age, mileage, condition, and market trends, this tool provides a helpful starting point for sellers when determining an appropriate asking price.

Auto Trader
Leadership team

John Madejski (Founder)

Paul Gibbons (Founder)

Peter Taylor (Founder)


Industrial Manufacturing

Manchester, England, UK
Net Income
100M - 500M
100M - 500M
Revenue Year
Traded as
Social Media

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