BayWa
#7167
Rank
$381.03M
Marketcap
Germany
Country
Prof. Klaus Josef Lutz (Chairman of the Management Board & CEO)
Mr. Reinhard Wolf (Member of the Management Board)
Mr. Andreas Helber (CFO & Member of the Management Board)
Summary
History
Foundation and early years
BayWa's history goes back to the Bayerische Zentral-Darlehenskasse , which was founded in 1893 and was active in both the banking and commodities business. One of its central tasks was to enable farmers to purchase means of production at low cost and to market their products profitably. In 1920, the BZDK had hundreds of warehouses for grain, artificial fertilizers, feedstuffs, and machinery, mainly in southern Germany. As a result of the First World War, economic conditions steadily deteriorated. The devaluation of cash and bank deposits led to hyperinflation, which prompted the BZDK to separate its banking and merchandise business. The general meeting on January 17, 1923, thus marked the founding of the Bayerische Warenvermittlung landwirtschaftlicher Genossenschaften in the legal form of a stock corporation. In the vernacular, BayWa became established as the short form of the company. From the beginning, the company focused on modern agriculture, especially through its range of machinery and services for repair. In order to become less dependent on business in Germany, grain was also exported to Austria, Switzerland, and Italy from 1927. As a result, BayWa's sales exceeded the 100 million Reichsmark mark for the first time.
The takeover of power by the National Socialists also brought drastic changes for the agricultural and food industry. From 1933, all agricultural organizations were brought into line. In 1934, the unification of the Bavarian cooperative system was ordered. Political influence on the company continued to grow. When Josef Haselberger, then chairman of the board, died in 1935, the NSDAP appointed Friedrich Eichinger as his successor. He led the company until the end of National Socialism.
After the outbreak of the Second World War, BayWa switched to a wartime economy in 1939. The company played a prominent role in "safeguarding the Reich's food supply. For example, BayWa convinced farmers of the production-enhancing effect of artificial fertilizer. In order to meet the requirements of the rulers alone, BayWa employed an additional workforce of almost 700 during this period. The company archives do not provide any information on whether forced laborers were among them, but it can be assumed that they were.
Reconstruction after the Second World War
In the course of the Second World War, 23 BayWa warehouses were destroyed. The headquarters in Munich was also affected by the Allied bombing raids. By the end of the war in 1945, 512 of around 6,000 employees had died; 487 were missing or in captivity. With the aim of denazification, all members of the Board of Management and Supervisory Board had to vacate their posts in 1945. In addition, dozens of managers were dismissed. Their successors initially took office on an interim basis. Josef Singer took over as chairman of the Board of Management of BayWa. Due to its strategic importance for supplying the population with food, BayWa received early approval from the U.S. military government to resume its business operations as well as nationwide shipments.
The 1950s were marked by structural change in agriculture. In the countryside, there was a lack of personnel for the steady expansion of agricultural operations, as the growing industry became more attractive to many workers. BayWa responded by expanding its range of machinery as well as maintenance and services in the technology sector. Tractors, combine harvesters, forage harvesters and milking machines were in particular demand. The increased consumption of meat also necessitated more animal fattening, so that the steady rise in sales of concentrated feed compensated for the drop in sales of hay and straw. Agricultural mechanization and automation continued throughout the 1960s and 1970s.
At the same time, the company benefited from the real estate boom that began in the 1950s and continued through the 1960s and 1970s. The sale of building materials developed into an important mainstay. The company also laid the foundation for BayWa DIY superstores and garden centers in 1975 to establish another sales channel. The sale of heating oil and other lubricants formed the basis for BayWa's network of filling stations in the 1950s, with which the company wanted to reflect the desire for individual mobility.
Organizational changes and international expansion
The expansion of business activities from the agricultural sector to the construction and energy industries led to significant growth in BayWa's sales. In 1959, this exceeded the one billion Deutsche Mark mark for the first time and by the end of the 1960s had already exceeded the two billion mark. In 1970, BayWa was the first company in the industry to introduce electronic data processing into its operations. To improve efficiency of internal document management, IBM scanners were used on a large scale, capable of processing more than 100,000 documents a day.
In order to reflect the change in the company's external image, the Bayerische Warenvermittlung landwirtschaftlicher Genossenschaften was officially renamed BayWa on July 13, 1972. In addition, the personal union of the Board of Management with the Bayerische Raiffeisen-Zentralkasse , which had been established in the 1960s, was abandoned. Otl Aicher, who also designed the corporate design for the 1972 Summer Olympics in Munich, created a new logo for the company. The green square is still used today.
In the 1980s, trends such as environmental protection and electronics opened up new opportunities for the company's business. Nevertheless, BayWa had to contend with structural problems in the agricultural sector as well as the construction industry. In response to the economic downturn, the company introduced a divisional organization in 1986. However, the collapse of Bayerische Raiffeisen-Zentralbank was decisive for this decade. BayWa's main shareholder had run into trouble due to speculation on the real estate market. Bayerische Raiffeisen-Beteiligungs-Aktiengesellschaft took its place.After German reunification, BayWa also became involved in the new federal states and set up locations in Brandenburg, Saxony, and Thuringia. In doing so, it cooperated with the Bäuerliche Handelsgenossenschaft and also relied on a franchise system.In 1994/1995, BayWa also became active in Austria through acquisitions. With the help of existing subsidiaries, it was also able to expand its business to Eastern Europe . In order to grow not only internationally but also in the domestic market, Württembergische Warenzentrale was acquired in the early 2000s.
Recent developments
At the end of the 2000s, BayWa's business model and organizational structure proved to be no longer fit for the future. Following his appointment as chairman of the Board of Management in 2008, Klaus Josef Lutz initiated a comprehensive restructuring program designed to drive innovation while still preserving the company's historical roots. The new strategy prioritized both the diversification of business activities and the internationalization of BayWa.
One example of this is the establishment of the renewable energies business sector, which now accounts for the largest share of Group profit. Since 2021, Energy Infrastructure Partners owns 49% of the BayWa r.e. subsidiary. By acquiring the Dutch grain trader Cefetra and the New Zealand fruit trader Turners & Growers, BayWa secured a stronger position in global competition in agricultural trade, both in Europe and in Asia. Own innovations and acquisitions of other suppliers made BayWa an important market player in digital farming.
Mission
Vision
Key Team
Mr. Marcus Pollinger (Member of the Management Board)
Mr. Josko Radeljic (Head of Investor Relations)
Ms. Jenny Levié (Head of Corp. Communications)
Ms. Marion Meyer (Head of Grain Trading In Germany)
Recognition and Awards
References
Dive deeper into fresh insights across Business, Industry Leaders and Influencers, Organizations, Education, and Investors for a comprehensive view.
Prof. Klaus Josef Lutz (Chairman of the Management Board & CEO)
Mr. Reinhard Wolf (Member of the Management Board)
Mr. Andreas Helber (CFO & Member of the Management Board)