BBDO Worldwide

BBDO is the world's most awarded and effective advertising agency


Media and Communications  

In 1891 a small agency named Batten Company opened in a single room on Park Row in New York City. In subsequent years it thrived- and in 1928- merged with Barton- Durstine- Osborn. BBDO was born. Today BBDO Worldwide is a full-service global advertising agency network focused on: The Work. The Work. The Work. The core team believes in the power of creativity to move people and subsequently move brands and businesses towards growth. Their creative output and innovative strategies transforms brands in the minds of consumers and creates experiences that keep them coming back for more. 


The history of BBDO- one of the world's most prominent advertising agencies- traces its roots back to the late nineteenth century. In 1891 George Batten established his one-room advertising agency in New York pioneering in-house printing and emphasizing simple standout typography. By 1906 the agency had expanded to fifty employees and moved to the Metropolitan Annex building on East 24th Street.

In 1919 Bruce Barton and Roy Sarles Durstine founded the Barton and Durstine Company which later became Barton- Durstine and Osborn when Alex Osborn joined the same year. Subsequently in 1928 the agency merged with the George Batten Company managed by William H. Johns.. forming Batten Barton Durstine and Osborn- abbreviated as BBDO.

Throughout its history BBDO exhibited a commitment to innovation. In 1925 the agency aired its first radio program and established the first radio department in the advertising industry. In the late Twenties John Caples- a famous copywriter whose considerable talents in mail-order advertising earned him a place in advertising history- joined the agency.He was later inducted into the Advertising Hall Of Fame. In 1940 Alex Osborn introduced the technique of "brainstorming" to generate ideas, showcasing the agency's dedication to creativity. Over the years BBDO secured notable clients and achieved industry recognition. In 1960 it won the Pepsi account, which endured for nearly five decades. 

Jim Jordan- a renowned creative figure- left a significant mark with campaigns like "Schaefer is the one beer to have when you're having more than one" which won a Clio and "Ring around the collar" for Wisk Detergent. BBDO's growth continued in the Eighties and Nineties- marked by iconic campaigns such as the Pepsi commercial starring Cindy Crawford. Allen Rosenshine assumed leadership roles and BBDO was named Agency of the Year multiple times by prominent industry publications. 

The agency's creative prowess culminated in a record five consecutive years of winning "Network of the Year" award at the Cannes Lions Advertising Festival. BBDO Worldwide's legacy extends to the twenty first century with accolades such as Campaign Agency of the Year 2017 and the Cannes Lions Network of the Year 2018. As recognized by the Cannes Lions International Creativity Report, Impact BBDO leads the Middle East and Africa region yet again as the No.1 ranked creative agency in 2022 for the fourth consecutive year. BBDO Worldwide's commitment to innovative advertising strategies and creative excellence continues to define its position as a global advertising leader today.


BBDO's mission as one of the world's most prominent advertising agencies is rooted in a history of innovation and creativity. From its humble beginnings in a one-room agency in New York in 1891, BBDO has always strived for excellence. Throughout the years, the agency has evolved and expanded, merging with other notable companies and attracting acclaimed creative talent, all in pursuit of one central goal: to push the boundaries of advertising and create impactful, memorable campaigns.

One of the agency's defining values is its dedication to innovation. BBDO has consistently been at the forefront of industry advancements, from establishing the first radio department in advertising to pioneering "brainstorming." This commitment to staying on the cutting edge of advertising techniques and technologies has earned the agency industry recognition, including prestigious awards and titles. BBDO's legacy of creativity and its unwavering pursuit of excellence continue to shine in the twenty-first century as it maintains its position as a global advertising leader, recognized by awards such as the Cannes Lions Network of the Year and Campaign Agency of the Year. The agency's mission remains clear: to craft innovative advertising strategies and deliver creative excellence that leaves an indelible mark on the advertising world.

The agency believes in delivering campaigns that resonate with consumers and stand the test of time. From iconic slogans like "Schaefer is the one beer to have when you're having more than one" to memorable campaigns like "Ring around the collar" for Wisk Detergent.. BBDO has consistently demonstrated its ability to create advertising that leaves a lasting impression. This commitment to creativity and effectiveness is a cornerstone of BBDO's mission and it continues to drive the agency's success and recognition in the industry. 


Globally renowned advertising agency BBDO Worldwide distinguishes itself with a clear compelling vision: "The Work. The Work. The Work." This underscores the agency's deep commitment to innovation and creativity in advertising. With a workforce of over 8,000 professionals spanning across seventy- plus countries.. BBDO operates on the premise that creative excellence is the driving force behind moving both people and businesses toward growth. 

BBDO's vision is firmly anchored in the belief that creativity is the catalyst for change and innovation in the advertising industry. By putting "The Work" at the forefront of their philosophy, the agency demonstrates a dedication to delivering exceptional campaigns and strategies that transcend conventional boundaries on the advertising landscape. This approach not only positions BBDO as a leader in the industry but also ensures that their creative output continues to inspire people.. ultimately driving brands and businesses toward lasting success.

Key Team

Andrew Robertson (President and CEO)

Crystal Rix (EVP, Director of Business Development)

Fisher Yu (Senior VP, Director of Marketing Science and Analytics)

Jeff Adkins (SVP, Business Development and Innovative Communications)

Denise Gordon (VP, Finance)

Neale Halliday (Chief Strategic Officer)

Rick Betker (Chief Brand Officer)

Lance Vining (VP, Creative Director)

Joe Lovering (EVP, Executive Creative Director)

Recognition and Awards
BBDO's exceptional recognition and awards underscore its status as a leader on the global advertising landscape. The agency has earned the title of "Agency of the Year" on multiple occasions from industry publications. Notably BBDO's creative prowess reached its zenith with a streak of five consecutive wins for "Network of the Year" at Cannes Lions Advertising Festival. This legacy of excellence has continued into the twenty-first century with accolades like Campaign Agency of the Year in 2017 and being named the Cannes Lions Network of the Year in 2018. Furthermore, BBDO Worldwide's Impact BBDO branch has maintained its position as the No.1 ranked creative agency in the Middle East and Africa region for four consecutive years, as confirmed by the Cannes Lions International Creativity Report.

Products and Services

BBDO Worldwide Inc. specializes in delivering a comprehensive range of advertising and marketing services to clients across the globe. The agency network offers brand management- interactive marketing- direct marketing- campaign strategy and design services. With a global presence.. BBDO Worldwide is poised to cater to the diverse marketing needs of customers worldwide with its comprehensive suite of services.

BBDO Worldwide
Leadership team

Andrew Robertson (President and CEO)

Crystal Rix (EVP, Director of Business Development)

Fisher Yu (Senior VP, Director of Marketing Science and Analytics)

Jeff Adkins (SVP, Business Development and Innovative Communications)

Denise Gordon ( VP Finance)

Neale Halliday  (Chief Strategic Officer)

Rick Betker (Chief Brand Officer)

Lance Vining (VP, Creative Director)

Joe Lovering (EVP, Executive Creative Director)


Media and Communications

Products/ Services
The agency offers a comprehensive suite of services including brand management- interactive and direct marketing- advertising- campaign strategy and design services.
Number of Employees
1,000 - 20,000
1285 Avenue of the Americas New York, NY 10019 USA
Social Media

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