BIM Birlesik Magazalar A.S.
Categories
Mustafa Latif Topbas (CEO)
Retail and Consumer Goods
Summary
BIM Birlesik Magazalar A.S. is a Turkish discount retail chain that offers a wide range of products at affordable prices. The company was founded in 1995 in Istanbul, Turkey, and has since expanded rapidly, operating over 8,800 stores in Turkey, Morocco, and Egypt.
BIM's business model is based on providing quality products at competitive prices, with a focus on convenience and customer satisfaction. The company offers a diverse range of products that includes groceries, fresh produce, household items, electronics, and clothing.
Despite its rapid growth, BIM has remained committed to its mission of providing quality products at affordable prices, while also investing in the training and development of its employees and promoting sustainable practices throughout its operations. The company has won numerous awards and recognition for its innovative business model and commitment to customer satisfaction, and continues to be a trusted and respected brand in the retail industry.
History
BIM Birlesik Magazalar A.S. was founded in 1995 in Istanbul, Turkey, with the aim of providing affordable and high-quality products to customers across the country. The company quickly grew and opened its first store in 1996, offering a limited range of products at discounted prices.
Over the years, BIM continued to expand its operations, opening new stores and expanding its product offerings to meet the evolving needs of its customers. Today, the company operates over 8,800 stores in Turkey, Morocco, and Egypt, offering a wide range of products that includes groceries, fresh produce, household items, electronics, and clothing.
Despite its rapid growth, BIM has remained committed to its mission of providing quality products at affordable prices, while also investing in the training and development of its employees and promoting sustainable practices throughout its operations. The company has won numerous awards and recognition for its innovative business model and commitment to customer satisfaction, and continues to be a trusted and respected brand in the retail industry.
Mission
BIM's mission is to provide its customers with quality products at affordable prices in a convenient shopping experience. The company aims to deliver on this mission by offering a wide range of products at competitive prices, ensuring consistent availability and quality, and investing in the training and development of its employees.
Vision
BIM's vision is to be the leading discount retail chain in Turkey, known for its quality products, affordability, and convenience. The company aims to achieve this vision by expanding its network of stores, enhancing its product offerings, and continuously improving its operations and customer experience.
References
BIM Birle?ik Ma?azalar A.?. official website: https://www.bim.com.tr/
BIM: Turkey's Low-Cost Retail Giant," Forbes, October 2017: https://www.forbes.com/sites/tanyamohn/2017/10/20/bim-turkeys-low-cost-retail-giant/?sh=73d8bcb94e3f
Inside Turkey's most successful retailer," BBC News, May 2016: https://www.bbc.com/news/business-36307011
BIM named most valuable brand in Turkey," Hurriyet Daily News, November 2020: https://www.hurriyetdailynews.com/bim-named-most-valuable-brand-in-turkey-159024
BIM's Successful Business Model," Koc University Case Center: https://case.ku.edu.tr/wp-content/uploads/sites/8/2017/09/BIMs-Successful-Business-Model.pdf
Mustafa Latif Topbas (CEO)
Retail and Consumer Goods