Bleusalt

Luxurious line of seasonless basics made sustainably in the USA

Categories

Fashion and Textiles  
Retail and Consumer Goods  
Summary

Bleusalt, a fashion label established in 2017 in Malibu was inspired by Lyndie Benson's personal lifestyle to craft sophisticated, high quality basics that empower the wearers. All garments are made sustainably in the United States using the softest fibers, specifically sourced from Tencel.

Bleusalt also takes pride in being size inclusive by offering a wide range of sizes from 0 to 3X. Rooted in sustainability and circularity, the label actively promotes zero wase and quality over quantity. The approach of offering elevated basics which can be worn with an assortment of accessories enables customers to effortlessly curate their ideal wardrobe.


History

A fashion label acclaimed for its elevated season-less basics made sustainably in the United States using the softest fibers, Bleusalt was founded in 2017 by Lyndie Benson and draws inspiration from her Malibu lifestyle. “I have always been obsessed with beautiful cashmere... Luxurious clothing that looked good on the beach for a bonfire and just as good when you were at Nobu for dinner. So once I found the fabric and perfected it for Bleusalt, the inspiration was already fully realized in my daily life and aesthetic,” Benson told The New Yorker.

The foundation of Bleusalt is its timeless designs that can be styled together or worn separately and effortlessly transition from a day at the the beach to a formal dinner depending on personal styling and accessories. The garments are breathable, shrink-resistant, can be machine-washed and easily layered. All the garments are available in basic colors and Bleusalt periodically introduces new colorways. 

Inclusivity is one of the pillars of the fashion label as it offers a size-inclusive range from XXS to 3X for both women and men. Made  a hundred per cent in the United States, the brand maintains a Los Angeles-based supply chain and utilises Tencel Modal Fibers sustainably sourced from renewable raw wood materials and manufactured through environmentally responsible processes. These fibers- known for exceptional softness- epitomise a new standard of sustainability and natural comfort.

In alignment with their ethos of minimizing waste, Bleusalt adopts minimal waste packaging practices, avoiding the use of plastic. Orders are packaged in reusable Bleusalt canvas bags and shipped in recycled boxes. The brand does not attach tags to their products. Every order includes a card providing care tips for the garments, which is made from wildflower seeds. This eco-friendly card can be planted, and after approximately six weeks, beautiful wildflowers will bloom.


Mission

To create a season-less line of elevated basics that fit seamlessly into your wardrobe. 


Vision

Fashion label Bleusalt envisions creating luxurious elevated season-less basics that can effortlessly make the transition from day to evening with a change of accessories. It has also successfully created a sustainable approach, producing garments using Tencel™ Modal Fibers derived from renewable raw wood materials which provides exceptional softness.


Key Team

Lyndie Benson (CEO and Creative Operating Officer)


Recognition and Awards
Fashion label Bleusalt is recognized for its luxurious elevated season-less basics that can effortlessly make the transition from day to evening with a change of accessories. It is also applauded for its sustainable approach, producing garments using Tencel™ Modal Fibers derived from renewable raw wood materials as it provides exceptional softness.

Products and Services

Bleusalt offers women's dresses, jumpsuits, outerwear and wraps; men's tops, bottoms and outerwear; and a line of accessories for both men and women. 


References
Bleusalt
Leadership team

Lyndie Benson (CEO and Creative Operating Officer)

Industries

Fashion and Textiles

Retail and Consumer Goods

Products/ Services
Season-less luxurious basics for men and women made sustainably in the USA using the softest fibres.
Number of Employees
0 - 50
Headquarters
Malibu
Established
2017
Company Type
Private company limited by shares or Ltd
Social Media

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Fri Mar 01 2024
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