Blue Focus Communication Group

BlueFocus Intelligent Communications Group Co., Ltd. provides marketing and brand management services in China and internationally. It offers-case promotion services including digital marketing, public relations, event management, etc.; full-case advertising agency services, such as digital, overseas, and smart TV advertising; and OTT business agency services, etc. The company also engages in metaverse businesses, which include virtual people, objects, and space. It serves various industries, which include gaming, automobiles, Internet and applications, e-commerce, high-tech products, consumer goods, real estate, and finance. The company was formerly known as BlueFocus Communication Group Co., Ltd. and changed its name to BlueFocus Intelligent Communications Group Co., Ltd. in June 2018. BlueFocus Intelligent Communications Group Co., Ltd. was founded in 1996 and is headquartered in Beijing, China.

BlueFocus Communication Group, founded in 1996 by Oscar Zhao, is one of China's leading marketing and communications companies. Over the years, it has evolved into a global conglomerate with a strong presence in various segments of the marketing and communications industry. Here's a brief history of BlueFocus Communication Group:

1996: BlueFocus Communication Group was founded in Beijing, China. The company initially focused on traditional advertising and public relations services, aiming to meet the growing demand for communication solutions in the Chinese market.

2000s: BlueFocus experienced significant growth during the early 2000s, expanding its service offerings and client base. The company adapted to the changing landscape of the industry, incorporating digital marketing and communication services into its portfolio.

2012: BlueFocus Communication Group gained international attention with its initial public offering (IPO) on the Shenzhen Stock Exchange. The IPO marked a crucial milestone in the company's journey, providing it with the financial resources to further expand its operations.

2014: BlueFocus made its first significant international acquisition by acquiring the American digital marketing agency, Fuseproject. This move marked BlueFocus's entry into the global market and signaled its ambitions to become a major player on the international stage.

2015: BlueFocus continued its global expansion with the acquisition of Vision 7 International, a Canadian integrated marketing communications agency. This acquisition further strengthened BlueFocus's foothold in North America.

2016: BlueFocus made headlines with its investment in We Are Social, a global social media marketing agency. This move highlighted BlueFocus's strategy to enhance its digital and social media capabilities on a global scale.

2017: BlueFocus further expanded its international presence by acquiring a majority stake in Huntsworth, a UK-based international healthcare and communications group. This acquisition allowed BlueFocus to deepen its expertise in the healthcare communication sector.

2018: BlueFocus underwent a strategic restructuring, aiming to streamline its business operations and enhance efficiency. The company continued to focus on digital and integrated marketing services to meet the evolving needs of clients.

2019: BlueFocus Communication Group continued its global expansion with strategic investments and partnerships. The company reinforced its commitment to innovation and creativity in the marketing and communications field.

2020s: BlueFocus Communication Group remains a key player in the global marketing and communications industry. The company continues to adapt to technological advancements, expanding its digital capabilities and seeking opportunities for strategic collaborations and acquisitions.

BlueFocus likely aims to be a leader in the global marketing industry, offering a range of services that span traditional advertising, public relations, and digital marketing. The company's mission likely revolves around delivering effective and creative communication strategies to help clients build and strengthen their brands in an ever-evolving and digitally driven marketplace.

BlueFocus Communication Group envisions itself as the premier agency, sought after by both established enterprises and emerging businesses aspiring to distinguish themselves in the market. The vision centers on being the go-to partner for those looking to surpass competition and establish a remarkable public presence. By embodying innovation, creativity, and strategic prowess, BlueFocus aims to facilitate the differentiation of its clients, contributing to their success in an increasingly dynamic and competitive business landscape.

Integrated Marketing Services: BlueFocus provides end-to-end marketing solutions, incorporating traditional advertising, digital marketing, public relations, and other communication strategies to create comprehensive and cohesive campaigns.

Digital Marketing: Leveraging the power of digital platforms, BlueFocus offers services such as social media marketing, content creation, SEO (Search Engine Optimization), and online advertising to enhance clients' digital presence and engagement.

Public Relations: The agency specializes in crafting and managing the public image of clients through strategic public relations campaigns, media relations, crisis management, and reputation building.

Creative Content Development: BlueFocus is likely involved in the creation of compelling and creative content across various media channels, including video production, graphic design, and storytelling, to resonate with target audiences.

Brand Strategy and Positioning: The agency assists clients in defining and refining their brand strategies, helping them differentiate themselves in the market and establish a distinctive brand identity.