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Bottler Distribution Group (BDG) is a supply chain solutions and intelligence business built for bottlers by bottlers. BDG gives bottlers new abilities to see and touch their business, as products move across the supply chain, and information flows back.
For over 75 years, bottler deliveries have been a daily feature of American life that no one thought about. Year after year, the bottling business has been highly profitable. Every day and in every part of the United States, bottlers deliver beverages to grocery stores, restaurants, and convenience stores. In 2000, half of all Americans drank at least one soda a day, mostly from a small handful of core branded beverage companies.
Over the last 20 years, however, Americans have changed. The average consumption of soft drinks has fallen from 50 gallons of soda per capita in 1998 to less than 38 in 2018. In response, bottlers have added new beverages in an effort to shore up sales. As bottlers face these new realities, they see that their distribution systems were made for simpler times. Manual inputs, siloed ordering software, and complicated, opaque inventory management systems are not nimble.
Built by a third-generation bottler, BDG understands that trucks pulling up to daily delivery stops only half-full is a problem, but it’s also an opportunity. An opportunity that allows bottlers to take advantage of their dedicated sales teams and 90% market penetration to expand their distribution and manage that distribution more intelligently.
According to BDG’s founder Andy Weinstein, “The way we want to improve supply chains is based on two different solutions: supply chain services and digital solutions. Saying it differently, we try to solve as many problems within the supply chain as we possibly can. We want to identify the problems and find a solution for them and we want to make sure that we, as an entity, can provide as many solutions as possible while making them attractive to our stakeholders."
BDG tries to create a model that makes assets not depreciate over time.
