MarketCap US

US United States


Brady Corporation manufactures and supplies identification solutions (IDS) and workplace safety (WPS) products to identify and protect premises, products, and people in the United States and internationally. It operates through two segments, IDS and WPS. The IDS segment offers materials, printing systems, RFID, and bar code scanners for product identification, brand protection labeling, work in process labeling, finished product identification, and industrial track and trace applications; safety signs, floor-marking tapes, pipe markers, labeling systems, spill control products, lockout/tagout device, and software and services for safety compliance auditing, procedure writing, and training; and hand-held printers, wire markers, sleeves, and tags for wire identification. Its products also comprise name tags, badges, lanyards, rigid card printing systems, and access control software for people identification; and wristbands, labels, printing systems, and other products for tracking and improving the safety of patients. This segment serves industrial and electronic manufacturing, healthcare, chemical, oil, gas, automotive, aerospace, governments, mass transit, electrical contractors, education, leisure and entertainment, telecommunications, and other industries through distributors, direct sales force, and digital channels. The WPS segment provides workplace safety, identification, and compliance products, such as safety and compliance signs, tags, labels, and markings; informational signage and markings; asset tracking labels; facility safety and personal protection equipment; first-aid products; and labor law and other compliance posters for process, government, education, construction, and utilities industries, as well as manufacturers through catalog and digital channels. It also offers stock and custom identification products; and sells related resale products. Brady Corporation was incorporated in 1914 and is headquartered in Milwaukee, Wisconsin.


Brady's first products were promotional calendars, painted signs and point of purchase displays. The company survived the Great Depression by producing hundreds of millions of push cards: small paperboard cards with rows of perforated circles concealing numbers, which fitted into Brady's established business of printing, die cutting and laminating.

1940s—During World War II, Brady developed the wire marker card - numbered cloth strips on an adhesive card. These strips could be used by electricians and assembly workers by wrapping them around electrical wires, creating a numbering system to identify components.

1950s & 1960s—Brady moved to Milwaukee, in an era of sustained growth. Brady became known as a specialist in identification materials, improving its existing products and developing new ones. In addition to new products, the company developed proprietary machines that could laminate, die cut, print and cut to length in a single operation, boosting production volumes and reducing costs.

1970s—Having sold their products through distribution and mail order since 1947, the company in 1970s established subsidiaries in England, Belgium, Germany, France and Australia. By 1980, international subsidiaries accounted for 20 percent of sales.

1980s—In 1981, Brady acquired Seton, a direct marketing business that sold nearly identical products. Seton's catalog mailings rose from 1 million in 1981 to 8 million in 1988 and in 1985. Subsidiaries were established in England, Canada and Germany by 1988.

1990s—Product lines evolved with developments in technology. The company introduced printing systems enabling customers to print their own safety signs, labels and identification products on-site. Software, along with printers, scanners and bar code labels introduced automatic identification and data collection. New high-performance materials were developed for circuit board manufacturing, and mobile phones opened a new market for the company's die-cut products.

2000s—Was a period of growth through acquisition. More than 35 acquisitions led to a tripling in size between 2003 and 2010.

At Brady, we are committed to a culture where exceptional performance and accountability drive our business decisions every day.

To be the leading provider of identity solutions that improve safety, security and efficiencies in the marketplace.

Key Team

Mr. Pascal Deman (VP & GM of Workplace Safety)

Mr. Tom DeBruine (VP of Global Operations)

Mr. Andrew T. Gorman (Gen. Counsel & Corp. Sec.)

Ms. Ann E. Thornton (Chief Accounting Officer, Corp. Controller & Director of Investor Relations)

Ms. Nadia Gil (Chief of Strategic Planning and Corp. Devel.)

Ms. Danielle Schroeder (VP of HR)

Ms. Nicole Westenberger (VP of Marketing)

Recognition and Awards
Brady has received many awards over the decades, among them the Wisconsin Manufacturer of the Year award, the William C. Schulze Innovation award, and the Manufacturing Leadership 100 award. Brady also received the Overall Excellence in Manufacturing award from IDEA.

Leadership team

Mr. Bentley N. Curran (VP of Digital Bus. & Chief Information Officer)

Mr. Russell R. Shaller (Pres, CEO, Sr. VP & Director)

Mr. Aaron James Pearce (CFO & Treasurer)

Products/ Services
Financial Services, Management Information Systems, Software
Number of Employees
1,000 - 20,000
Cambridge, Cambridgeshire, United Kingdom
Company Registration
SEC CIK number: 0000746598
Net Income
100M - 500M
Above - 1B
Traded as
Social Media
Thu Feb 29 2024

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