Budweiser Brewing Company APAC

Budweiser is an American-style lager beer that was first introduced by Adolphus Busch in 1876. It is currently sold in more than 80 countries around the world and is one of the most recognizable beer brands in the world. 

It is brewed with premium barley malt, rice, hops, and water and is known for its crisp flavour and smooth finish. Budweiser is owned by Anheuser-Busch InBev, which is one of the world’s largest beer companies. The company is also responsible for other popular brands such as Stella Artois, Corona, and Becks. Budweiser has become an iconic beer, and its memorable advertising campaigns have helped to make it a household name.

Budweiser Brewing Company APAC Limited, an investment holding company, produces, imports, markets, distributes, and sells beer primarily in China, South Korea, India, Vietnam, and the other Asia Pacific regions. 

It also produces, markets, distributes and sells ready-to-drink products, energy drinks, and spirits. The company sells its products to distributors and retailers. It operates 48 breweries.

Budweiser began in 1876 with Adolphus Busch and his friend Carl Conrad creating the Anheuser-Busch Brewing Association in St. Louis, Missouri. By 1879, Budweiser was being brewed and eventually distributed across the United States by the early 1880s. Throughout the 19th century, the brewery made many improvements to the brewing process, introducing pasteurization and refrigeration techniques, as well as bottling their beer for the first time in 1892. In the 20th century, the brand grew exponentially in popularity, with Budweiser becoming one of the most recognizable beer brands worldwide.

Budweiser is a classic American beer that has been enjoyed by generations of people. The beer was first brewed in St. Louis, Missouri, and the recipe is largely unchanged to this day. Budweiser quickly became a popular beer in the United States and it wasn't long before it was exported to other countries.

In the early 20th century, Budweiser began to use the iconic Clydesdale horses in its advertising. The horses are still used today in various Budweiser campaigns and are a significant part of the company's brand.

In 1982, Budweiser became the first American beer to be sold in China. This was a major milestone for the company and helped to further spread the brand's reach around the world.

In 1988, Budweiser became the official beer of the Olympics and this sponsorship has continued for the past three decades. This has been a great way for Budweiser to further cement its place in the beer industry.

In the 1990s and into the 2000s, Budweiser was a major sponsor of sports events and teams. The company was a major sponsor of the FIFA World Cup in 1994, 1998, and 2002, as well as the 1996 Summer Olympics in Atlanta. It also sponsored the Budweiser 500 NASCAR race from 1994-1998, and the Budweiser Grand National from 1999-2003.

Budweiser quickly grew its presence in the music industry in the 2000s, sponsoring major festivals like the Warped Tour and the Vans Warped Tour. The company also sponsored the Budweiser Made In America Festival in 2012, which featured performances by Jay-Z, Pearl Jam, and Run-DMC.

In the 2010s, Budweiser continued its support of sports, sponsoring the 2014 FIFA World Cup, the 2015 Special Olympics World Summer Games, and the 2016 Summer Olympics. The company also continued to sponsor the NASCAR Cup Series, the Super Bowl, and the U.S. Open.

Since 2010, Budweiser has been on a mission to increase its presence in the beer market and to become a global leader in the industry. To achieve this, the company has undertaken a variety of endeavours, including expanding its product portfolio, entering new markets, investing in sustainability initiatives, and introducing innovative technology.

Also in 2010, Budweiser launched its first foray into the craft beer market with the introduction of its Shock Top brand. Since then, the company has released a variety of speciality beers, including Budweiser Black Crown, Budweiser Reserve, and the popular Budweiser Freedom Reserve. These speciality beers have helped to broaden Budweiser’s product portfolio and appeal to a new demographic of craft beer drinkers.

In order to expand its global presence, Budweiser has also entered into new markets. In 2012, the company opened its first brewery in China. In 2018, Budweiser signed a joint venture to produce beer in India. Additionally, the company has entered into partnerships in countries such as South Korea, Spain, and Canada. 

In 2017, Budweiser announced a partnership with the National League of Cities to bring Budweiser-branded events and activities to cities across the U.S. The company also started an internship program for students and recent graduates and launched the “Budweiser Made in America” music festival.

In 2019, Budweiser announced its partnership with the NBA, becoming an official partner of the league and its teams. The company also announced its sponsorship of the MLS and its clubs.

In 2020, Budweiser continued its support of sports, sponsoring the 2020 NCAA Men’s Basketball Tournament and the 2020 World Series. The company also expanded its partnership with the NBA and became a global partner of the league. 

In addition to entering new markets, Budweiser has also invested in sustainability initiatives. The company has committed to using 100% renewable electricity in its breweries by 2025.

Budweiser's mission statement is “to provide opportunity for our people. Lift up our neighbors. And make a meaningful impact in the world. A future that everyone can celebrate.” This reflects the company's commitment to creating a positive influence in the world. 

The company aims to provide opportunities for its employees to grow and succeed, while also lifting up the communities in which it operates. Additionally, Budweiser seeks to make a positive difference in the world by supporting causes that align with its values, such as environmental sustainability and social justice. 

The mission statement also emphasizes Budweiser's commitment to creating a future that everyone can celebrate, which speaks to the company's role as a provider of quality products that bring people together. By striving to fulfil this mission, Budweiser seeks to build a reputation as a company that not only creates value for its stakeholders but also contributes to the greater good.

Budweiser's vision is focused on becoming the world's favourite beer by maintaining leadership in various aspects of the industry: “Our vision is to be the world’s favourite beer. We aim to be the industry leader in innovation, quality, customer experience, sustainability, and environmental stewardship.”

The company aims to be an innovator, setting the bar for new and exciting products and experiences for customers. Quality is another important aspect of the Budweiser vision, ensuring that every beer that bears the Budweiser name is of the highest quality possible. Customer experience is also a crucial element, striving to provide an excellent experience for consumers with every interaction.

Sustainability and environmental stewardship are important values for the company as well, as Budweiser is committed to reducing its environmental impact and promoting sustainable practices throughout its supply chain. 

maintaining leadership in all these areas, Budweiser aims to become a globally recognized and respected brand, with a reputation for excellence in all aspects of the beer industry.

Budweiser is a global beer brand that offers a range of products and services. The brand's flagship beer is the iconic Budweiser Lager, which is brewed with high-quality ingredients such as barley malt, rice, yeast, and hops to create a crisp, refreshing taste. Budweiser also produces a range of other beers, including Bud Light, Bud Ice, and Budweiser Select.

In addition to its core beer offerings, Budweiser also provides a variety of services to customers, including tours of its breweries, beer education programs, and event sponsorships. The brand is known for its commitment to environmental sustainability, and has implemented a number of initiatives aimed at reducing its carbon footprint, conserving water, and minimizing waste. For example, the brand has invested in renewable energy sources, such as wind power, and has implemented water conservation programs at its breweries.

Budweiser has also expanded into the non-alcoholic beverage market, with products such as Budweiser Prohibition Brew, a non-alcoholic beer that offers the same great taste as the original Budweiser Lager, but without the alcohol content. The brand has also launched a range of hard seltzers, which have become increasingly popular in recent years.