Butterfly 3ffect

Butterfly 3ffect, a social-first creative agency, was founded in 2023 by Elfried Samba and Michael Heaven. Specialising in influencer marketing, brand creation, creative solutions, and social media strategy, the agency transforms unique ideas into memorable campaigns. Their approach connects businesses with authentic influencers to ensure effective, quantifiable campaigns that engage real audiences. They excel in crafting innovative, measurable outcomes with services including engaged community building, social commerce, and paid media.

In their debut year, Butterfly 3ffect achieved a remarkable £2 million turnover, working with global brands like Netflix, McDonald's, and Bumble. Their standout campaign, “My Love is Black Love” for Bumble, reached over 7 million accounts. Emphasising a remote working model, they boast a global team spanning New York, Atlanta, London, Manchester, and Dubai. Committed to diversity and authenticity, Butterfly 3ffect is poised to expand into Latin America, the Middle East, and North Africa, while supporting the next generation of creatives through their Cocoon Programme.

In 2022, Elfried Samba and Michael Heaven identified a glaring gap in the creative industry: a lack of representation and opportunity for diverse talents. Both founders aspired to leave a significant mark in the creative world but were hindered by the lack of role models and accessible pathways. Their personal experiences highlighted the persistent barriers that many diverse talents face, inspiring them to create what they wished had existed during their own journeys. Recognising this persistent obstacle, Elfried and Michael decided to move promptly, founding Butterfly 3ffect with a mission to provide the future generation of creators with accessible channels for growth and opportunity.

Butterfly 3ffect was established with the fundamental belief that everyone should have an equal opportunity to succeed in the creative industry. The agency emphasises data-driven strategies, genuine connections, and mentorship to amplify brands' messages while cultivating an inclusive atmosphere supporting diverse creatives' growth. In their debut year, they achieved a remarkable £2 million turnover and worked with global brands like Netflix, McDonald's, and Bumble. Their standout campaign, “My Love is Black Love” for Bumble, reached over 7 million accounts. By building a global team and focusing on diversity and authenticity, Butterfly 3ffect is poised to make a lasting impact in the creative industry.

The mission of Butterfly 3ffect is to democratise the creative industry by giving diverse talents easy access to opportunities and pathways. They aim to inspire the next generation of creatives to succeed by highlighting marginalised voices. They seek to create an open environment where everyone has the opportunity to have an impact on the marketing industry and beyond via mentorship, genuine connections, and creative campaigns.

Butterfly 3ffect’s vision is to establish a vibrant and open creative environment that supports diversity and gives everyone a chance to be heard. They aim to uplift and inspire the next generation of artists and leave a lasting impression on the fields of innovation, culture, and art through their dedication to accessibility and representation.

Butterfly 3ffect offers a comprehensive suite of services tailored to meet the diverse needs of brands seeking to thrive in today's competitive market landscape. Specialising in influencer marketing, their services utilise real storytelling to engage target audiences and amplify brand messages, ensuring significant outcomes from influencer selection to campaign performance tracking. Moreover, their expertise in brand development enables them to create distinctive brand identities that resonate with consumers and foster brand loyalty. From market research and strategy formulation to logo design and brand positioning, they provide end-to-end solutions to help brands stand out in crowded markets. Additionally, their creative team excels in crafting compelling campaigns that capture attention and inspire action, leveraging innovation and collaboration to deliver memorable experiences across various platforms. With strategic guidance and implementation in social media strategy, they empower brands to maximise their presence on digital platforms through community engagement, content optimisation, and performance analysis. Through their content creation and community management services, they ensure consistent, high-quality content and foster meaningful interactions to cultivate engaged and loyal brand communities.