Canada Goose

In 1957, Polish-Jewish immigrant Sam Tick founded the company that would eventually become Canada Goose, under the name Metro Sportswear. The company's first products were wool vests, raincoats, and snowsuits. Tick's son-in-law David Reiss joined Metro Sportswear in 1972 and introduced a down-filling machine that allowed Metro to more efficiently produce winter jackets. By the late 1970s, the company was providing parkas to police, park rangers, and other public sector workers. It also sold designs to larger apparel manufacturers like L.L. Bean and Eddie Bauer. In 1982, Reiss succeeded Tick as the company's CEO. In 1985, Reiss acquired a majority stake in the company and changed its name to Snow Goose.In 1997, David's son Dani Reiss joined the company, initially working in sales. In 2000, at Dani Reiss's urging, the company changed its name from Snow Goose to Canada Goose. The following year, Dani Reiss took over for his father as Canada Goose's new CEO. Under Reiss's leadership, the company made an effort to expand into Europe, selling its coats to boutiques in France and Germany.

21st century

Under Dani Reiss' leadership, the company discontinued its private label operations to focus mainly on consumer products. The manufacturing continued solely in Canada. The business saw rapid growth around the turn of the millennium and revenues increased from roughly $3 million in 1991 to roughly $17.5 million in 2008, reflecting increased sales in Scandinavia and in Canada.In 2010 Canada Goose opened an office in Stockholm, Sweden, for its European operations. In 2011, Canada Goose acquired a new plant in Winnipeg, Manitoba, Canada. As global growth continued, Canada Goose moved its Winnipeg operations into a larger facility in 2013.In December 2013, Boston-based private equity firm Bain Capital acquired a 70% equity stake in Canada Goose at a $250 million valuation. The deal included a commitment to keep manufacturing in Canada. At the time, the company had grown to approximately 1,000 employees and had recently opened new manufacturing plants in Toronto and Winnipeg. In December 2014, Canada Goose opened a showroom and a sales office in New York City. From 2001 to 2014, the company's sales revenue had grown from $3 million to $200 million. Canada Goose also acquired a factory in the former city of York in Toronto formerly owned by ACCO Brands' Hilroy stationery.

In December 2014, Canada Goose opened a showroom and an office in New York City. In January 2015, Canada Goose acquired a second manufacturing facility in Scarborough from a contractor. In November 2015, Canada Goose opened a second factory in Winnipeg significantly increasing its manufacturing capacity. That year the company revenue was reported to be about $200 million, It hired approximately 150 new staff members to work at these plants. In late 2016, Canada Goose opened a store in Toronto's Yorkdale Shopping Centre.The company announced preparations in November 2016 for an initial public offering, reporting that it generated $291 million in revenue and $27 million in profit in 2016 and had $278 million in debt. On March 16, 2017, shares of the company began trading on the Toronto Stock Exchange and New York Stock Exchange with the ticker symbol GOOS. The IPO was composed of 20 million shares selling for around $13 per share, and raised approximately $255 million in new revenue.In June 2017, Canada Goose opened its first manufacturing facility in Quebec, a 95,000 square foot facility in Boisbriand. In October 2017, Canada Goose opened its second United States flagship store on the Magnificent Mile in Chicago.

A third Winnipeg-based Canada Goose manufacturing plant opened in September 2018. This facility brought Canada Goose's employee count in Winnipeg to 1,700 workers. Two months later, the company expanded into China, despite calls to boycott Canadian products over the arrest of Huawei CFO Meng Wanzhou in Canada. It established a store in Beijing, opening in December 2018.Despite their high cost, Canada Goose's fur-trimmed parkas have become "almost the uniform of the inner city among 16-to-24 year olds" in Canada, according to one president of a market research firm. Woodchurch High School in Birkenhead, England has banned jackets from Canada Goose, Pyrenex, and Moncler in order to "poverty-proof the school environment", in response to disadvantaged students feeling pressure from their wealthier peers with such coats.In 2018, robbers on mopeds did a smash-and-grab on a Canada Goose store on Regent Street in London. In January 2019, several people were robbed of their Canada Goose coats in Chicago.In May 2019, the company opened its eighth Canadian production facility and first in Montreal. At this time, the company had grown to approximately 3,800 employees and its apparel was being sold in 40 countries.