Caroline Noublanche

CEO and founder of Apricity. Apricity is the world’s first virtual fertility startup.

Caroline Noublanche is a dynamic entrepreneur with a vision to revolutionize the fertility industry. Her dedication to women's health and well-being is palpable through her commitment to provide world-class fertility advisors and care to women worldwide. Caroline's ability to inspire and motivate her team has fostered a culture of creativity and positivity at Apricity, where diversity and collaboration are highly valued. Thanks to Caroline's vision, Apricity is changing the landscape of fertility care by delivering innovative solutions that empower women to take control of their reproductive health.


Caroline Noublanche's entrepreneurial journey began at a young age when she founded her first company, Prylos, a mobile app developer, at the age of 27. Her success was such that she sold it to Swedish telecoms giant Doro AB in 2011, where she continued her journey as Vice President, gaining valuable experience in the telecoms industry.

Later, Caroline joined Kamet Ventures, an AXA-backed incubator, as an 'entrepreneur in residence' to help build and launch disruptive startups in the health tech space. During her time there, Caroline noticed that the IVF industry had seen little digital transformation in the past 40 years, leading her to identify the need for a digital solution to improve access to care and resources for women.

This realization prompted her to launch Apricity, the world's first virtual fertility clinic, in 2018. Caroline's digital solution utilises AI technology to develop tools that maximise the chances of conception for women, while also providing access to world-class fertility advisors and offering patients a fully customised journey all via a mobile app. Apricity's unique platform has already revolutionised the fertility industry, making it easier for women to receive the care and support they need to achieve their fertility goals.

Caroline's passion for innovation and dedication to creating a better future for women in the fertility industry has earned her accolades and recognition. She is a strong advocate for a diverse workforce, and women make up four out of five of Apricity's C-Suite. Caroline's leadership style inspires her team to pursue their passions and work towards a shared goal of revolutionising the fertility industry.

In conclusion, Caroline Noublanche's entrepreneurial journey has been characterised by her ability to identify areas of opportunity and her dedication to developing innovative solutions. Her leadership and commitment to creating a diverse workforce are an inspiration to women looking to make their mark in the tech industry. Caroline's entrepreneurial spirit and passion for improving the lives of women have made her a true leader in the tech world.


Caroline Noublanche's vision as an entrepreneur is characterised by her passion for innovation and her ability to inspire and motivate her team. She is driven by a desire to make a positive impact on the world and to revolutionise the fertility industry by providing access to world-class fertility advisors and care for women everywhere.

Caroline's ability to channel her energy into her team is evident in the work culture she has created at Apricity. She believes in sharing her visions with her team and encourages them to work towards a shared goal of revolutionising the fertility industry. Her focus on team-building and her dedication to creating a diverse workforce has made Apricity a unique startup that inspires motivation and creativity.

Caroline Noublanche
CEO and founder of Apricity
Known for
CEO, Founder
MSc in Management at HEC Paris
Social Media
Fri Feb 23 2024

businessabc offers a global business, SMEs wiki directory blockchain, NFTs, AI powered marketplace for businesses worldwide.

Follow Us
Produced by
In collaboration with

Copyright 2023 © businessabc powered by ztudium