Chow Tai Fook

Chow Tai Fook is a renowned jewellery brand with a legacy spanning over 90 years, known for its dedication to craftsmanship, quality, and innovation. With roots in China, the brand has expanded globally, offering a wide range of exquisite collections that blend traditional artistry with modern design. Chow Tai Fook is committed to ethical sourcing, sustainability, and customer satisfaction, providing not only finely crafted jewellery but also a personalized, high-quality shopping experience. Its mission is to create jewellery that captures personal stories and cultural heritage while building lasting trust with its clientele. By emphasizing both luxury and responsibility, Chow Tai Fook has set a standard in the industry, symbolizing elegance, integrity, and a commitment to positive social impact.

In 1929, Chow Chi-Yuen opened a modest jewellery store in Guangzhou, shifting to Portuguese Macau in 1940, to British Hong Kong after the breakout of Second Sino-Japanese War, and to the establishment of the People's Republic of China in 1949. The company returned to Mainland China after the market reforms of the Eighties.

Chow Chi-Yuen's son- in- law Cheng Yu-Tung took over the business in 1956 and transformed it into a diversified group including extensive hospitality. Chow Tai Fook Jewellery Group Ltd., which operates as an investment holding company, engaging in the sale of jewellery through its subsidiaries. 'Chow Tai Fook Jewellery' is its core business i.e. classic authentic jewellery at reasonable prices. 

'House 1929' provides artistic jewellery; 'Hearts On Fire' is the group's US-based premium diamond brand; 'So In Love' taps into the affordable jewellery segment; ’Monologue' satisfies millennial' demand for fashion jewellery. ''The rollout of a multi-brand strategy empowers us to provide diversified product offerings targeting multiple customer segments and expanding our overall market share'' said Managing Director Kent Wong, per CEO Magazine.

Listed on Hong Kong Stock Exchange in December 2011, a long-term commitment to heritage, creativity and craftsmanship contributes to its success and a comprehensive retail network in Greater China, Japan, Korea, Southeast Asia and the US besides an e-shop is its strategy to succeed in today’s omni-channel retail ambience. In fact, Cheng Yu-tung and his son Henry were the rare father and son winners of Hong Kong Gold Bauhinia Medal for service to the city.

Per Forbes: "Henry Cheng succeeded his late father, Cheng Yu-tung, as Chairman of the family flagship firms Chow Tai Fook Jewellery and New World Development. At least nine family members work in the group's network of enterprises, including Henry Cheng's Harvard-educated children Adrian and Sonia. Adrian Cheng is the vice chairman of New World Development and Sonia Cheng is CEO of Rosewood Hotel Group, acquired by New World in 2011."

Chow Tai Fook’s mission is to create jewellery that embodies exceptional quality, innovation, and timeless beauty while preserving and celebrating its rich heritage. With a commitment to outstanding craftsmanship and meticulous attention to detail, the company seeks to offer products that resonate with its customers on a personal and cultural level. Chow Tai Fook strives to create pieces that go beyond adornment, capturing moments, memories, and the unique stories of its clients. By combining traditional artistry with modern technology, the brand ensures that every piece it creates reflects not only beauty but also integrity and a dedication to the finest quality in the jewellery industry.

In addition to delivering remarkable products, Chow Tai Fook’s mission emphasizes customer satisfaction and responsible practices throughout its operations. The brand is devoted to building lasting relationships with its clients, providing personalized service and an exceptional shopping experience at every touchpoint. Recognizing the importance of ethical sourcing and sustainable practices, Chow Tai Fook upholds strict standards that prioritize both environmental and social responsibility. Through these commitments, the company aims to set a benchmark in the jewellery industry, demonstrating that luxury can be synonymous with responsibility, trust, and positive impact. Chow Tai Fook’s mission is to not only adorn lives but to enrich them, fostering a legacy of quality, trust, and responsible growth.

Chow Tai Fook’s vision centers on becoming a globally respected, trusted, and admired leader in the jewelry industry, renowned for its exceptional craftsmanship and unparalleled quality. With a heritage rooted in over 90 years of experience, Chow Tai Fook is driven by a commitment to excellence, innovation, and integrity. The company envisions a world where luxury jewellery is accessible, reflecting authenticity and artistry in every piece. This vision is brought to life through a dedication to combining traditional techniques with cutting-edge design, ensuring that each creation not only embodies elegance but also resonates with a deep cultural heritage that has inspired generations.

As part of its global expansion, Chow Tai Fook aims to bridge East and West, sharing the artistry and cultural significance of its jewelry with diverse markets worldwide. The brand’s vision is to become a trusted symbol of quality across continents, inspiring customers to celebrate life’s precious moments with pieces that transcend time and trends. By expanding its footprint into new regions and embracing both tradition and modernity, Chow Tai Fook aspires to create connections that go beyond jewelry, fostering relationships built on trust, loyalty, and an appreciation for fine craftsmanship. This vision drives the company to continuously improve, innovate, and adapt to the evolving desires of its international clientele.

At the heart of Chow Tai Fook’s vision is a commitment to sustainability and corporate responsibility. Recognizing the importance of ethical sourcing, environmental stewardship, and social contribution, the company strives to create positive impacts throughout its operations and supply chain. Chow Tai Fook envisions a future where luxury is synonymous with responsibility, fostering a brand legacy that aligns with the values of the modern consumer. Through responsible practices and community initiatives, the brand is dedicated to leaving a lasting impact that goes beyond jewellery—promoting a sustainable and socially conscious model for the entire industry. This commitment to ethical growth and positive change is integral to Chow Tai Fook’s vision for a brighter, more sustainable future.

Chow Tai Fook offers a diverse jewellery collections, each crafted to celebrate life’s special moments and cater to a wide variety of tastes and preferences. From exquisite diamond pieces and bridal collections to high-end heritage designs and modern, everyday wear, the brand’s collections highlight both artistry and versatility. Each piece is meticulously crafted with a blend of traditional craftsmanship and innovative design, reflecting Chow Tai Fook’s commitment to exceptional quality and aesthetic excellence. The company’s signature collections include carefully sourced gemstones, intricate gold and jade work, and exclusive limited-edition items that offer customers the opportunity to own a unique piece of art. These collections are designed to honor cultural traditions while appealing to the modern sensibilities of today’s global clientele.

Beyond its stunning jewellery, Chow Tai Fook provides a range of services that enhance the customer experience and make shopping for fine jewellery a memorable experience. Their services include bespoke design consultations, where customers can xo-create pieces tailored to their vision and preferences. With a focus on lifetime customer care, the brand also offers comprehensive after-sales services, including cleaning, repair, and resizing to ensure that each piece maintains its beauty and value over time. Furthermore, Chow Tai Fook’s commitment to quality is underscored by its rigorous authenticity certification for gemstones and diamonds, allowing customers to buy with confidence. Through these exceptional services, Chow Tai Fook builds lasting relationships with its customers, ensuring a seamless and gratifying experience at every stage of ownership.