Chris Cummings

Founder & CEO of Iconic Moments.

Chris Cummings is the founder & CEO of Iconic Moments, the first NFT marketplace for the 450,000 museums, archives, and cultural institutions around the world.


Cummins is a former attorney. He started his career as a law attorney at Blanchard, Walker, O’Quin and Roberts. He was also a Research Assistant to Prof. John Randall Trahan at Paul M. Hebert Law Center, Louisiana State University. He also worked as an Extern, Federal State Defender; Judicial Law Clerk for Judge Gur Holdridge and Judge Tureau at the 23rd Judicial District, and for Chief Justice Bernette J. Johnson at Louisiana Supreme Court.

He was also the CEO of SwiftWing Ventures, a venture capital firm located out of Chattanooga, Tennessee, investing in great ideas, mentoring companies, and bringing startups to the market.

Prior to founding Iconic Moments, Chris founded Pass It Down, an award-winning digital exhibit design platform that transforms how museums and cultural institutions engage their visitors.

He was also the co-founder of Woople, LLC. Woop makes e-learning simple, affordable, fun and easy for organizations. The company has delivered over 200 million minutes of educational content to Fortune 500 companies around the globe, liked over 1,000,000 times.

He is a graduate of Political Sciences & International Studies at Louisiana State University and specialised in advocacy from LSU Law, where he was awarded as Robert Lee Tullis Moot Court Champion, ABA National Appellate Advocacy Octofinalist, and Chancellor’s Cup Senior Appellate Challenge Champion.



Being from a family of entrepreneurs, Chris was passionate since his early career days to find solutions and build businesses. Chris told Dinis that his first exposure to technology was at a Venture Capital firm, SwiftWing, in Tennessee.

“The best part about being a Venture Capitalist is your exposure to all these very passionate entrepreneurs- they have ideas and businesses in different parts of the world you have never seen and you get every day to learn something new, it was really fun,” he recalled in the new chapter of Dinis Guarda YouTube Podcast Series.

As for his idea to create Iconic Moments, he explained:

“When you look at the product pages- the NFTs and the platforms, you see a JPEG, maybe some transaction history, that’s it. You don’t see the story behind the NFT, you don’t see the artist behind the curation.”, he said.

“We are definitely not selling the original owner of any museum, but what we are doing is that we are tying tickets, membership, and a variety of experiences to the NFT to function as its utility mechanism. We have tons of utility to work with, in terms of being able to blend physical and digital worlds together and to be able to build some very compelling experiences connected in these things.”

Recognition and Awards
Iconic Moments has outreached 140 museums and cultural institutions across 13 countries to this day. The company is witnessing cultural institutions interested in engaging communities on Web 3.0.

Chris Cummings
Chattanooga, Tennessee, United States
Founder and CEO
Known for
Law, digital storytelling, NFT marketplace founder
Louisiana State University
Social Media
Fri Mar 01 2024

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