Clorox

The Clorox Company (NYSE: CLX) is a leading multinational manufacturer and marketer of consumer and professional products. Clorox is a global company with leading brands that have become household names: their namesake bleach and cleaning products; 

Green Works® naturally derived cleaning products; Ayudín® and Poett® home care products; Pine-Sol® dilutable cleaner; Fresh Step® cat litter; Kingsford® charcoal; Hidden Valley® and K C Masterpiece® dressings and sauces; Brita® water filtration products; Glad® bags, wraps and containers; and Burt's Bees® natural personal care products. They manufacture products in more than two dozen countries and market them in more than 100 countries. Clorox trades on the New York Stock Exchange under the symbol CLX.

1913: Each partner invested $100 in the new venture, and in August they purchased a plant site. Public Company Incorporated: as the Electro-Alkaline CompanyEmployees: 5,300 Sales: $1.36 billion stock Exchanges: New York Pacific We’ve been earning people’s trust since 1913.

1914: An initial stock issue of 750 shares priced at $100 each was fully subscribed by the end of the year and provided the company with $75,000 in start-up capital.

1916: A less concentrated liquid bleach product--5 percent sodium hypochlorite instead of 21 percent--for household use was developed and sold in amber glass pint bottles. The company started slowly and was about to collapse when it was taken over by investor William Murray, who installed himself as general manager.

1917: Word shortly began to spread, and the company began shipping Clorox bleach to the East Coast via the Panama Canal.

1919: Clorox® liquid bleach began to win fans in faraway places.

1922: The firm is reincorporated as Clorox Chemical Corporation.

1928: On May 28, the company went public on the San Francisco stock exchange and changed its name to Clorox Chemical Company. The company reincorporates as Clorox Chemical Co. and goes public.

1941: Butch, an animated Clorox liquid bleach bottle, was used in its advertising and became well known, even surviving the transition from rubber-stoppered bottles to screw-off caps.

1957: Clorox was purchased by Procter & Gamble, which renamed its new subsidiary The Clorox Company.

1959: Amway history, profile and corporate video Jay Van Andel and Richard DeVos, a pair of direct sales veterans, launched Amway.

1962: Replaces the amber glass container with an aluminium cap.

1967: Even though Procter & Gamble allowed Clorox to handle its own affairs, the United States Supreme Court upheld the commission's order that Procter & Gamble divest itself of the Clorox operation.

1969: After 10 years of litigation, on January 2, The Clorox Company regained full formal autonomy as a publicly held corporation. Diversified Following the Regaining of Independence. Clorox had been spun off as a public company, with a listing on the New York Stock Exchange, and was once again independent. Also, the company introduced Clorox 2, its first entry in the dry, nonchlorine segment of the bleach market.

1970: It introduced Clorox 2 all-fabric bleach.

1971: Clorox purchased McFadden Industries, makers of Litter Green cat litter.

1973: Following this string of acquisitions was a growing stream of new products from the company's new Technical Center, which opened in 1973.

1974: Linked, the two companies had developed certain technologies together but had never actually jointly produced any commercial products.

1975: Civil antitrust suit brought against both Clorox and Procter & Gamble by Purex Corporation, a competitor in the bleach market, came to trial.

1979: Conceding that Shetterly’s growth plan had failed, Clorox sold its Martin-Brower subsidiary at a loss to Dalgety PLC—a U.K. company—and Country Kitchen Foods—its British mushroom canning operation—to H.J. Heinz Company, Ltd., the U.K. subsidiary of the United States company.

1980: Shetterly retired as chief executive officer and was succeeded by Calvin Hatch, another former Procter & Gamble executive.

1981: Clorox acquired Comerco, a Tacoma, Washington-based producer of stains and wood preservatives marketed under the Olympic brand.

1982: Purex admitted defeat when the Supreme Court refused to hear the case.

1987: Clorox targeted a new set of companies to purchase in an effort to enter the bottled water industry. Clorox unveils a new corporate logo, replacing the blue diamond logo.

1988: The company introduced its Clorox Super Detergent brand of laundry soap powder in four western states and was quickly attacked by Procter & Gamble's new Tide With Bleach brand. About the Company on its Diamond Anniversary, Oakland, Calif.: The Clorox Company. Deer Park Spring Water Company, Deep Rock Water Company, Aqua Pure Water Company, and Emerald Coast Water Company were included in this phase of Clorox acquisitions. 

1990: In an attempt to inject new life into its consumer products business, the company acquired the Pine Sol cleaner and Combat insecticide lines of American Cyanamid Company. Clorox purchased Pine-Sol.

1991: After spending more than $225 million over three years developing and marketing its detergent, and having thereupon achieved only a three percent market share, Clorox in May, abandoned this aggressive but misguided venture. Clorox's entree into detergent was doubly damaging since Procter & Gamble's counterpunch--Tide With Bleach--also cut into sales of Clorox bleach, with Clorox 2 particularly hard hit, its sales falling 10 percent in that year alone.

1993: All three were soon divested: Prince Castle was sold in June; the following month, the bottled water business was sold; and in September, Clorox sold Moore's and Domani to Ore-Ida Foods, a division of H.J. Heinz Co.

1994: In January, the company acquired the S.O.S. brand of cleaning products from Miles Inc. for $116.5 million.

1995: Meanwhile, notable new product successes included Floral Fresh Clorox, introduced in October, and Lemon Fresh Pine-Sol, which debuted early that year and was formulated after a survey discovered that many consumers did not like the smell of pine.

1996: And in December, the company spent $360.1 million to acquire Armor All Products Corporation and its leading line of automotive cleaning products. Clorox then added Lestoil heavy-duty cleaner to its portfolio in mid-year in a deal with Procter & Gamble. moody's company data report. moody's investor service.

1997: Net earnings were on the rise as well, with another record of $249.4 million. Formula 409 carpet cleaner was introduced, while the flagship Formula 409 all-purpose cleaner was reformulated to kill bacteria. Clorox was well on its way to meeting this goal as international sales reached 14 percent. Dollars spent on advertising Clorox products were up as a result of the company's commitment to better marketing its products. The acquisition of Armor All marked The Clorox Company's first entry into the Australian market.

1998: In its home town of Oakland, California, Clorox announced that the company was sponsoring the East Bay Habitat for Humanity's 1998 Build-A-Thon. Buying First Brands had an immediate impact on Clorox's top line as revenues jumped from $2.74 billion to just over $4 billion the following year. International expansion also contributed to improved financial results. Shipments in the company's most aggressively targeted area, Latin America, rose due to the acquisition of Super Globo in Brazil and the introduction of seven new products in the area during the third quarter alone. The company's investment in its food products was paying off. The region was also targeted for aggressive development.

1999: Clorox acquired First Brands, the former consumer products division of Union Carbide, in the largest transaction in its history.

2000: Sullivan created an international team to tackle overseas markets and set an ambitious goal of deriving a full 20 percent of sales from these markets. The Clorox Company leapt onto the Fortune 500 list of top United States companies, boosted by a merger with First Brands Corporation and the acquisition of its signature brands Glad, STP, Scoop Away and Jonny Cat.

2002: Clorox entered into a joint venture with Procter & Gamble to create food and trash bags, food wraps, and containers under the names Glad, GladWare and related trademarks.

2004: Another significant development during this period occurred in November when Clorox's relationship with Henkel came to an end. The Cincinnati company gained an initial 10 percent stake in the Glad business but increased its interest to 20 percent in late 2004 by investing an additional $133 million. A second hit product coming out of the Glad joint venture was Glad ForceFlex trash bags, debuting that year. 

2005: With soaring energy prices driving up the costs of raw materials, transportation, and utilities, Clorox announced plans to raise prices on 40 percent of its products. As part of this agreement, Clorox sold a 10% stake in the Glad products to P&G, which increased to 20%.

2007: The company acquired Burt's Bees.

2008: The Clorox Company became the first major consumer packaged goods company to develop and nationally launch a green cleaning line, Green Works, into the mainstream cleaning aisle.

2010: Clorox shed businesses that were no longer a good strategic fit for the company, announcing that it was selling the Armor All and STP brands to Avista Capital Partners.

2011: The company's annual report for the fiscal year ending in June 2011 shared data on financial performance as well as advances in environmental, social and governance performance.  Clorox acquired the Aplicare and HealthLink brands, bolstering its presence in the healthcare industry.

2013: We’ve showcased some of our historical milestones, both great and small, to help you see how our company — which celebrated its 100-year anniversary— continues to touch people every day. The company announced a focus on consumer megatrends that included sustainability, health and wellness, affordability/value, and multiculturalism, with a particular focus on the Hispanic community. On every continent, Clorox stands for a cleaner world and healthier homes. It was an honour for Marian Calabro to research and write Clorox’s first-ever history book, published in English and Spanish language versions for the 2013 centennial.

2018: Operating income was US$1.1 billion. Clorox purchased Nutranext Business, LLC for approximately $700 million.

2019: Clorox ranked 7th in Barron's "100 Most Sustainable United States Companies" list. Yearly revenue equalled $6.2.

2020: Clorox achieves a majority of its 2020 Sustainability goals two years early.

Clorox Company mission statement our mission statement is a reflection of our belief that each of our products has a meaningful impact on consumers' everyday lives. Our namesake bleach and disinfecting products help kill germs that make people sick.

Clorox's vision to build on its industry leadership in technology-enabled consumer engagement.