The Coca-Cola Company

Coca-Cola is an American multinational corporation that manufactures and distributes beverages, concentrates, and syrups worldwide.

Categories

Retail and Consumer Goods  

#32

Rank

$259.7B

MarketCap US

US United States

Country

Summary

The Coca-Cola Company is an American multinational beverage corporation founded in 1892, best known as the producer of Coca-Cola. The Coca-Cola Company also manufactures, sells, and markets other non-alcoholic beverage concentrates and syrups, and alcoholic beverages. The company's stock is listed on the NYSE and is part of the DJIA and the S&P 500 and S&P 100 indexes.

The soft drink was developed in 1886 by pharmacist John Stith Pemberton. At the time it was introduced, the product contained cocaine from coca leaves and caffeine from kola nuts which together acted as a stimulant. The coca and the kola are the source of the product name and led to Coca-Cola's promotion as a "healthy tonic". 

In 1889, the formula and brand were sold for $2,300 (roughly $71,000 in 2022) to Asa Griggs Candler, who incorporated the Coca-Cola Company in Atlanta in 1892. The company has operated a franchised distribution system since 1889. 

Today, the company offers a portfolio of over 500 brands, including carbonated and non-carbonated drinks, juices, sports drinks, teas, and coffees. Some of its other well-known brands include Sprite, Fanta, Minute Maid, and Dasani. The Coca-Cola Company operates in more than 200 countries and has a workforce of over 100,000 employees. 

The company owns its anchor bottler in North America, Coca-Cola Refreshments.


History

The Coca-Cola Company was founded in 1886 by a pharmacist named John Pemberton in Atlanta, Georgia. Pemberton created a syrupy mixture of coca leaves and kola nuts, which he mixed with carbonated water to create a refreshing beverage that he called Coca-Cola. The drink quickly gained popularity in Atlanta, and Pemberton began selling it at soda fountains and pharmacies around the city.

In 1888, Pemberton sold the Coca-Cola recipe and business to a businessman named Asa Griggs Candler for $2,300. Candler was determined to make Coca-Cola a national brand and began an aggressive marketing campaign to promote the drink. He offered free samples of Coca-Cola to millions of people and began distributing the drink to soda fountains and drugstores across the country. By 1900, Coca-Cola was being sold in every state in the United States and had become one of the most popular beverages in the country.

In 1915, Coca-Cola introduced its iconic contoured glass bottle, which quickly became a symbol of the brand. The company also began to expand internationally, opening bottling plants in Canada, Mexico, and Cuba. During World War II, Coca-Cola provided free drinks to US troops overseas, and the company's bottling plants around the world helped to support the war effort by producing beverages for soldiers and civilians.

After the war, Coca-Cola continued to innovate and expand its product offerings. In 1955, the company introduced Fanta, a fruit-flavored soft drink that was designed for markets where Coca-Cola was not as popular. The company also began to focus on the production of diet and low-calorie beverages, introducing Tab in 1963 and Diet Coke in 1982. By the end of the 1950s, Coca-Cola had become one of the most recognized brands in the world, and the company's advertising campaigns, featuring slogans such as "It's the Real Thing" and "Coke is It," had become cultural touchstones.

During the 1950s and 1960s, Coca-Cola continued to expand its product line and diversify its business. In 1960, the company introduced Sprite, a lemon-lime flavored soft drink that quickly became popular with consumers. Coca-Cola also began to acquire other beverage brands, including Minute Maid, a leading producer of orange juice, in 1960, and Barq's root beer in 1995. In 1971, the company introduced a new brand of cola called "New Coke," which was intended to replace the original formula, but the response from consumers was overwhelmingly negative, and the company quickly reintroduced the original formula as Coca-Cola Classic.

In the 1980s and 1990s, Coca-Cola continued to grow its global presence and expand into new markets. The company opened bottling plants in countries such as China, India, and Russia, and introduced new products such as Dasani bottled water and Powerade sports drinks. Coca-Cola also became increasingly involved in sports marketing, sponsoring events such as the Olympics and the World Cup. By the end of the 1990s, Coca-Cola was one of the most valuable brands in the world, and the company's products were sold in over 200 countries.

In the early 2000s, Coca-Cola faced increasing competition from other beverage companies and changing consumer tastes. The company responded by introducing new products, such as Coca-Cola Zero, a low-calorie cola, and by expanding its presence in the non-carbonated beverage market with products such as Minute Maid juice and Powerade sports drinks. Coca-Cola also focused on reducing its environmental impact and improving sustainability, setting ambitious goals for water conservation, recycling, and greenhouse gas emissions.

In recent years, Coca-Cola has continued to innovate and adapt to changing consumer preferences. The company has introduced new products such as Coca-Cola Life, a reduced-calorie cola sweetened with cane sugar and stevia and has expanded its portfolio of non-carbonated beverages with products such as SmartWater and Honest Tea. Coca-Cola has also invested in technology and digital marketing, using social media and other platforms to connect with consumers and promote its brands. Despite ongoing challenges in the beverage industry, Coca-Cola remains one of the most valuable and recognizable brands in the world.


Mission

The mission statement of The Coca-Cola Company is: "To refresh the world in mind, body and spirit, and inspire moments of optimism and happiness through our brands and actions." 

The company focusses on providing high-quality, refreshing beverages that bring enjoyment and happiness to people around the world. 

Coca-Cola aims to inspire moments of optimism and happiness through its brands and actions, and to be a responsible corporate citizen that contributes to the well-being of communities and the environment. This includes efforts to promote sustainability, reduce the environmental impact of its operations, and support local communities through charitable giving and other initiatives.


Vision

The vision statement of The Coca-Cola Company is: "To craft the brands and choice of drinks that people love, to refresh them in body & spirit. And done in ways that create a more sustainable business and better shared future that makes a difference in people's lives, communities and our planet."

The company is committed to creating high-quality, enjoyable beverages that people love while striving to build a more sustainable business and a better world. 


Key Team

James Quincey (Chairman and Chief Executive Officer)

John Murphy (President and Chief Financial Officer)

Manuel Arroyo (Global Chief Marketing Officer)

Stacy Apter (Vice President, Corporate Treasurer)

Barry Ballow (Vice President, Internal Audit)

Henrique Braun (President, International Development)

Selman Careaga (President, Global Coca-Cola Category)

Lisa Chang (Global Chief People Officer)

Monica Howard Douglas (Senior Vice President and General Counsel)

Matrona Filippou (President, Hydration, Sports, Coffee and Tea Category)

Jorge Garduño (President, Japan and South Korea)

Jeffrey Gilbert (Vice President and Chief Security Officer)

Robin Halpern (Global Head of Investor Relations)

Nikolaos Koumettis (President, Europe)

Gilles Leclerc (President, Greater China and Mongolia)

Claudia Lorenzo (President, ASEAN and South Pacific)

Saadia Madsbjerg (Vice President, Global Community Affairs)

Jennifer Mann (Senior Vice President and President of North America)

Jennifer Manning (Associate General Counsel, M&A/Strategic Transactions, and Corporate Secretary)

Bernard McGuinness (Vice President, Global Flavor Supply)

Roberto Mercade (President, The McDonald’s Division)

Luisa Ortega (President, Africa Operating Unit)

Murat Ozgel (President, Bottling Investments Group)

Beatriz Perez (SVP and Chief Communications, Sustainability & Strategic Partnerships Officer)

Bruno Pietracci (President, Latin America Operating Unit)

Felix Poh (Global Vice President, Strategy and Corporate Development)

Nancy Quan (Senior Vice President and Chief Technical and Innovation Officer)

Mark Randazza (Vice President and Chief Accounting Officer)

Sanket Ray (President, India and Southwest Asia)

Lucy Reid (Vice President, Strategic Ingredient Supply)

Christina Ruggiero (President, Nutrition, Juice, Dairy and Plant Category)

Sedef Salingan Sahin (President, Eurasia & Middle East)

Evguenia Stoichkova (President, Global Ventures)

Neeraj Tolmare (Global Chief Information Officer)

Jasmin Vinculado (President, Sparkling Flavors Category)

Mark Westfall (Chief Services Officer)

Khalil Younes (President, Emerging Category)

Ashna Zaheer (Assistant Corporate Secretary & Senior Legal Counsel, Head of Securities and Capital Markets)


Recognition and Awards
World's Most Valuable Brand: The Coca-Cola Company has consistently been named one of the world's most valuable brands by Forbes and other organizations. Dow Jones Sustainability Index: The Coca-Cola Company has been listed on the Dow Jones Sustainability Index every year since 2005 for its commitment to sustainability and social responsibility. Environmental Awards: The company has received numerous environmental awards, including the U.S. Environmental Protection Agency's Energy Star Partner of the Year award. Community Engagement Awards: The Coca-Cola Company has been recognized for its philanthropic efforts and community engagement initiatives, including the United Way Global Corporate Leadership Award. Corporate Equality Index: The Human Rights Campaign Foundation has recognized The Coca-Cola Company as one of the best places to work for LGBTQ employees in the United States.

Products and Services

The Coca-Cola Company is a global beverage company that offers a wide range of products, including carbonated and non-carbonated soft drinks, juices, water, energy drinks, and sports drinks. The company's portfolio includes popular brands such as Coca-Cola, Diet Coke, Sprite, Fanta, Minute Maid, and Dasani.

In addition to its beverage products, The Coca-Cola Company offers a variety of services, including marketing and advertising, product distribution, and equipment rental. The company also partners with retailers and restaurants to offer branded merchandise and promotional products.

The Coca-Cola Company is committed to innovation and regularly introduces new products to its portfolio. Some recent product launches include Coca-Cola Energy, a line of energy drinks, and Topo Chico Hard Seltzer, a line of alcoholic seltzers. The company also offers a range of low- and no-sugar options for its beverages, such as Coca-Cola Zero Sugar and Sprite Zero Sugar, to meet changing consumer preferences.


References
The Coca-Cola Company
Leadership team

John Murphy (President and Chief Financial Officer)

Manuel Arroyo (Global Chief Marketing Officer)

Stacy Apter (Vice President, Corporate Treasurer)

Barry Ballow (Vice President, Internal Audit)

Henrique Braun (President, International Development)

Industries

Retail and Consumer Goods

Products/ Services
Coffee, tea, juices, dairy and plant-based beverages, sparkling soft drinks, water and hydration drinks, ready-to-drink alcoholic beverages
Number of Employees
1,000 - 20,000
Headquarters
Charlotte, North Carolina, United States
Established
1902
Company Type
Public Limited Company
Company Registration
SEC CIK number: 0000317540
Net Income
100M - 500M
Revenue
Above - 1B
Traded as
KO
Social Media

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Tue Apr 16 2024
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