D-ID

D-ID is a technology company founded in 2017 that specialises in generative AI solutions that create digital people for businesses and content creators. It focuses on Natural User Interface (NUI) technologies, allowing seamless interaction through images, text, audio, and video. Its products, including Creative Reality™ Studio, Video Campaigns, and AI Agents, enable users to create lifelike avatars and videos that support marketing, customer experience, sales, and e-learning. 

D-ID’s platform allows companies to make cost-effective, scalable videos with digital avatars, reducing traditional video production needs. The platform is available through a self-service studio, API, and integrations with tools like Microsoft PowerPoint and Canva.

D-ID’s client base includes Fortune 500 companies, leading brands, and content creators. High-profile customers, such as PepsiCo, Fidelity, and J.P. Morgan, have used D-ID to build immersive AI-driven content. Over 200 million videos have been created on its platform, and more than 280,000 developers are using its API to design custom solutions. D-ID offers its services in multiple languages, allowing brands to reach a global audience.

The company is headquartered at the Corporation Trust Center, Wilmington, Delaware, USA. Leading venture capital firms back it, and it operates as a privately held entity. The leadership team includes Gil Perry (CEO), Sella Blondheim (COO), and Eliran Kuta (CTO), among others. D-ID is committed to the ethical use of synthetic media, working with privacy experts to ensure responsible deployment. It has issued a pledge to support transparency and fairness in AI applications, aiming to build trust in the industry.

D-ID also offers different pricing plans, from free trials to custom enterprise solutions, to support a range of user needs. This makes it a versatile tool for creating personalised, interactive video content at scale.

D-ID was established in 2017 to advance generative AI to create lifelike digital people and revolutionise human-computer interaction. Founded by Gil Perry, Sella Blondheim, and Eliran Kuta, the company initially focused on developing AI technology that could transform still photos into dynamic, interactive avatars. This technology was inspired by privacy concerns around facial recognition, as the founders sought to create tools that could generate anonymous, yet realistic, digital avatars.

In its early years, D-ID gained attention with its “Live Portrait” technology, which could animate images by applying AI-driven facial movements, enabling users to create personalised digital avatars. By 2020, D-ID's capabilities expanded to support businesses in customer experience, sales, marketing, and e-learning. During this period, the company introduced its Creative Reality™ Studio, a platform that allows users to convert photos, audio, and text into AI-driven avatars and interactive videos. This marked a shift toward a wider application of D-ID’s technology, helping companies create engaging digital content at scale.

In 2021, D-ID’s technology powered MyHeritage’s “Deep Nostalgia” feature, which went viral and became one of the most downloaded apps in the UK and US. This collaboration brought international recognition, as users around the world experienced the ability to animate old family photos. D-ID also started working with companies like Warner Brothers to create AI-powered content for film marketing campaigns.

By 2022, D-ID had developed a broader suite of AI-driven tools, including API integrations and support for multiple languages. Major clients like PepsiCo, Fidelity, J.P. Morgan, and Deutsche Telekom began using D-ID’s platform for marketing and customer engagement, expanding the company’s footprint globally. D-ID’s services are now widely used by enterprises, content creators, and educational platforms to create interactive digital experiences.

In 2024, D-ID remains a private company, backed by venture capital, with headquarters in Wilmington, Delaware. Today, over 280,000 developers work with D-ID’s API, and more than 200 million videos have been produced using its platform. The company continues to develop AI applications for video translation, interactive avatars, and real-time digital agents. Committed to ethical standards, D-ID has partnered with privacy experts to promote transparency and responsible use of synthetic media, aiming to lead the industry in ethical AI innovation.

D-ID’s mission is to transform digital communication by creating lifelike, AI-powered avatars that enhance human interaction across industries. By combining advanced generative AI with Natural User Interface technology, D-ID aims to make digital interactions more personal, accessible, and engaging for users and businesses alike. Through its range of products, including Creative Reality™ Studio and AI-driven video tools, D-ID seeks to offer practical, cost-effective solutions for marketing, education, customer support, and beyond. The company is committed to ethical use and responsible innovation, ensuring that its technology benefits society while maintaining privacy and security standards.

D-ID envisions a future where AI-driven digital people are a natural part of daily interactions, allowing for seamless, human-like communication across digital platforms. The company strives to lead the AI industry in developing technology that respects user privacy and adapts to diverse needs, making digital spaces more engaging, inclusive, and effective. D-ID aims to become a trusted partner for organisations looking to scale personalisation and interaction, empowering businesses and individuals to communicate globally, and bridging language and cultural barriers with ease. Through continuous innovation, D-ID aspires to shape a digital world that values both efficiency and human connection.

D-ID, a Tel Aviv-based startup founded in 2017, has garnered significant recognition for its innovative AI-powered content creation solutions. In November 2023, the company was honoured as a CES® 2024 Innovation Awards Honoree for its Creative Reality Studio Mobile App. This app enables users to generate AI-driven videos of digital personas from a single image and a written script or audio recording, supporting 119 languages. Additionally, D-ID achieved multiple accolades at the MUSE Creative Awards, including Platinum in the Mobile App – Photo and Video category for its Creative Reality Studio Mobile App, and Gold in the Video – Branding category for its NUI Video project.

The Creative Reality™ Studio is D-ID's flagship platform that allows users to transform images into speaking AI video avatars using generative AI technology. With this tool, you can take a simple photograph and, by adding text or audio, create a realistic video of a person speaking. This is particularly useful for creating marketing content, educational materials, corporate communications, and more. The studio supports over 120 languages, enabling global reach and localisation.

Key Features:

• Easy to Use: No technical expertise is required; simply upload an image and input text or audio.
• Multilingual Support: Generate content in multiple languages to connect with a global audience.
• Cost-Effective: Reduces the need for expensive video production crews and equipment.
• Personalisation: Create personalised messages at scale, enhancing engagement and conversion rates.

2. Video Campaigns

D-ID's Video Campaigns service enables businesses to transform their email marketing and outreach efforts by incorporating personalised AI-driven video content. Instead of traditional text-based emails, companies can send engaging videos featuring lifelike avatars that speak directly to the recipient, making the communication more personal and effective.

Key Features:

• Personalised Messaging: Tailor videos to individual recipients for higher engagement.
• Scalable: Send personalised videos to a large audience with minimal effort.
• Integration: Works seamlessly with existing email marketing platforms like HubSpot and Mailchimp.
• Analytics: Track performance metrics to measure the effectiveness of campaigns.

3. AI Agents

D-ID's AI Agents are interactive, lifelike virtual assistants that can engage in real-time conversations with users. Powered by advanced conversational AI and integrated with your knowledge base, these agents can handle customer inquiries, provide information about products and services, and offer support around the clock.

Key Features:

• Natural Interaction: Conversationally communicate with users, both verbally and non-verbally.
• Brand Customisation: Reflect the look, voice, and tone of your brand.
• 24/7 Availability: Provide consistent customer service at any time.
• Multilingual Support: Interact with customers in their preferred language.

4. Live Portrait

Live Portrait is a unique service that brings still photos to life by animating them into speaking portraits. By applying AI-driven facial movements, expressions, and even voice, a single photograph can be transformed into a dynamic video. This is ideal for historical animations, personalised messages, or bringing old photos to life.

Key Features:

• Animation of Still Images: Turn any photo into a moving, speaking video.
• Ease of Use: Requires only a photo and optional audio input.
• Emotional Connection: Create a more engaging and personal experience.

5. Video Translate

Video Translate is an AI-powered tool that allows users to translate video content into different languages seamlessly. It uses voice cloning and lip-syncing technology to ensure that the translated video appears natural and fluent, matching the speaker's lip movements with the new audio.

Key Features:

• Accurate Translation: Supports over 120 languages.
• Voice Cloning: Replicates the original speaker's voice characteristics.
• Lip-Syncing: Aligns lip movements with the translated speech for realism.
• Global Reach: Makes content accessible to a wider audience.

6. API for Developers

D-ID offers an API that allows developers to integrate their applications with D-ID's AI-powered technologies. This enables businesses to add natural user interfaces and AI video capabilities to their own platforms and services, enhancing user engagement and interactivity.

Key Features:

• Integration: Seamlessly incorporate D-ID's technology into your applications.
• Customisation: Build tailored solutions to meet specific business needs.
• Support: Access to documentation and developer resources.

7. Integrations

To enhance workflow efficiency, D-ID provides integrations with popular third-party platforms such as Microsoft PowerPoint, Canva, and Google Slides. These integrations allow users to add AI-generated presenters directly within their favourite tools, simplifying the content creation process.

Key Features:

• PowerPoint Add-In: Add virtual presenters to slides for more engaging presentations.
• Canva Plugin: Incorporate AI avatars into your Canva designs.
• Ease of Use: No need to switch between different applications.

8. Personal Avatars

D-ID allows users to create personal avatars that can be used repeatedly across different content. By uploading a photo or a short video, you can generate a custom avatar that resembles you or represents your brand, adding a personal touch to your communications.

Key Features:

• Express Avatars: Quickly create avatars from images.
• Premium? Avatars: Generate highly detailed avatars with advanced features by uploading a five-minute video.
• Brand Consistency: Use avatars that align with your brand identity.

9. Mobile App

For users on the go, D-ID offers a mobile app that brings the power of their AI technology to smartphones and tablets. This allows for quick and easy creation of AI-generated videos and avatars from anywhere.

Key Features:

• Accessibility: Create and share content directly from your mobile device.
• User-Friendly Interface: Designed for ease of use on smaller screens.