Diageo

Global leader in beverage alcohol with an outstanding collection of brands across spirits and beer.

Categories

Retail and Consumer Goods  

#145

Rank

$97.39B

MarketCap GB

GB United Kingdom

Country

Summary

Diageo is a global leader in beverage alcohol with a portfolio of award-winning brands across spirits, beer, wine, and non-alcoholic drinks. The company, headquartered in London, UK, operates in over 180 countries worldwide and is the largest producer of spirits and a major producer of beer and wine.

Diageo's brand portfolio includes some of the most recognized names in the industry such as Johnnie Walker, Smirnoff, Baileys, Guinness, Tanqueray, and Captain Morgan, as well as a range of premium spirits, wines, and beers, and non-alcoholic beverages.

The company's vision is to be the world's most trusted and respected beverage alcohol company, and its mission is to create and nurture the world's best drinks brands. To achieve this, Diageo is committed to responsible drinking and partners with organizations, communities, and consumers to promote responsible drinking messages.

Diageo has a strong commitment to sustainability and reducing its impact on the environment. It invests in research and innovation to develop new products and enhance existing ones, and regularly engages in corporate social responsibility initiatives such as promoting diversity and inclusion, empowering women, and supporting local communities. The company also collaborates with suppliers and partners to ensure responsible sourcing of raw materials.

In terms of its employees, Diageo is regularly recognized as a top employer and places a strong emphasis on employee development and well-being.

Diageo is a company with a rich history and a strong commitment to producing high-quality beverages, while also taking its responsibilities to society and the environment seriously.


History

Diageo is a British multinational alcoholic beverages company that was founded in 1997 following the merger of Grand Metropolitan plc and Guinness plc. The company is headquartered in London, England and operates in more than 180 countries around the world. Diageo is known for its wide range of brands, which include Johnnie Walker, Smirnoff, Baileys, Guinness, Tanqueray, and Captain Morgan.

Before the merger that created Diageo, Grand Metropolitan plc was a British multinational company that operated in the food, drinks, and retail sectors. The company was founded in 1934 and expanded rapidly over the years, acquiring a number of major companies such as J&B Rare Scotch whisky, Heublein, and Burger King. By the time of its merger with Guinness plc, Grand Metropolitan was one of the largest companies in the UK.

Guinness plc, on the other hand, was a brewing company that was founded in 1759 by Arthur Guinness in Dublin, Ireland. The company's flagship product was Guinness stout, a dark beer that became one of the most iconic beers in the world. Over the years, Guinness expanded its operations, acquiring a number of other brewing companies and diversifying its product portfolio.

In 1997, Grand Metropolitan and Guinness plc merged to form Diageo. The merger created a company with a broad portfolio of drinks brands, including beer, wine, and spirits. In the years following the merger, Diageo continued to expand its operations, acquiring a number of other companies and brands. In 2001, the company acquired Seagram's wine and spirits business, which included brands such as Chivas Regal, The Glenlivet, and Martell. In 2014, Diageo acquired a 50% stake in Don Julio tequila, and in 2017, the company acquired Casamigos, a tequila brand co-founded by George Clooney.

Today, Diageo is one of the largest alcoholic beverages companies in the world, with a portfolio of more than 200 brands. The company operates in more than 180 countries and employs more than 30,000 people. In addition to its popular brands, Diageo is also known for its commitment to sustainability and responsible drinking. The company has set a number of ambitious sustainability targets, including reducing its environmental impact and promoting responsible drinking practices.


Mission

Diageo's mission statement is "Celebrating life, every day, everywhere." This statement reflects the company's commitment to creating enjoyable experiences for its consumers through its portfolio of brands, while also recognizing the importance of responsible drinking. In addition, Diageo has a set of values that guide its business practices, including integrity, respect, accountability, and pioneering spirit. The company's values are intended to foster a culture of excellence, innovation, and ethical behavior, both internally among its employees and externally with its stakeholders. Overall, Diageo aims to be a leading global provider of premium alcoholic beverages while also promoting responsible consumption and sustainable practices.


Vision

Diageo's vision is "to be one of the best performing, most trusted and respected consumer products companies in the world." This vision statement reflects the company's aspiration to be a leader in the consumer products industry by delivering strong financial performance, building trust with its stakeholders, and earning respect through its business practices. To achieve this vision, Diageo focuses on innovation, sustainability, and responsible drinking, and aims to create a culture of excellence and accountability throughout its operations. In addition, the company is committed to delivering value to its shareholders while also contributing to the communities in which it operates. Overall, Diageo's vision is centered on delivering superior products and experiences to its customers while also making a positive impact on society and the environment.


Key Team

Javier Ferrán (Chairman)

Ivan Menezes (Chief Executive Officer)

Alberto Gavazzi (Non-Executive Director)

Kathryn Mikells (Chief Financial Officer)

Nicola Mendelsohn (Non-Executive Director)

Siobhán Talbot (Non-Executive Director)

Ursula Burns (Non-Executive Director)

Lord Mervyn Davies (Non-Executive Director)

Alan Stewart (Non-Executive Director)

Ho KwonPing (Non-Executive Director)


Recognition and Awards
Member of the Dow Jones World Index, ranked as one of the top four beverage companies worldwide

Products and Services

Diageo is a global leader in the alcoholic beverages industry and offers a wide range of products and services. The company's main products include:

1. Spirits: Diageo is the world's largest producer of spirits, with a portfolio that includes iconic brands such as Johnnie Walker, Smirnoff, Baileys, Tanqueray, Captain Morgan, and Crown Royal, among others.

2. Beer: The company also produces a range of beer brands, including Guinness, Harp, and Smithwick's.

3. Wine: Diageo owns a number of wine brands, including Sterling Vineyards, Beaulieu Vineyard, and Chalone Vineyard.

In addition to its products, Diageo offers a range of services related to the sale and distribution of alcoholic beverages. These services include marketing and advertising, research and development, and distribution and logistics. The company also has a strong commitment to responsible drinking and offers a range of programs and initiatives aimed at promoting responsible drinking practices among its consumers. Overall, Diageo's products and services are intended to deliver high-quality, enjoyable experiences to its consumers while also promoting responsible consumption and sustainability.


References
Diageo
Leadership team

Javier Ferr·n (Chairman)

Ivan Menezes (chief executive officer)

Industries

Retail and Consumer Goods

Products/ Services
Alcoholic beverages: spirits, beer and wine
Number of Employees
20,000 - 50,000
Headquarters
London, England, UK
Established
1997
Company Registration
SEC CIK number: 0001063250
Net Income
1B - 20B
Revenue
Above - 1B
Traded as
DEO
Social Media

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Wed Feb 28 2024
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