Diana Gajic

Diana Gajic is a senior executive recruiter and talent acquisition leader with more than 15 years of experience in building strong organisations through people. She currently works at SAP as a Senior Executive Recruiter and Talent Discovery Executive for the EMEA and MEE regions. In this role, she is responsible for end-to-end executive hiring across multiple countries and business areas. Her work supports SAP’s position as a global leader in enterprise software and business AI.

Diana has a background shaped by migration, which has influenced her strong commitment to inclusion, diversity, and equal opportunity. She brings this perspective into her work by helping organisations build inclusive talent strategies and by supporting diverse leadership pipelines in the technology sector. Alongside recruiting, she is a certified systemic coach and change manager, which allows her to support leaders and teams through transformation, growth, and change.

Before joining SAP, Diana worked in both in-house and agency recruitment roles across several industries. Her experience includes senior recruiting roles at Deutsche Telekom, EPLAN, FERCHAU Engineering, and ORBIT, where she handled global talent acquisition, executive search, leadership hiring, and the setup of international recruiting hubs. She has recruited across IT, software, engineering, aerospace, and corporate functions, and has worked closely with business leaders on hiring strategies, workforce planning, and employer branding.

At SAP, Diana is also active beyond her core role. She serves as a Local Inclusion Ambassador, leading initiatives that promote an inclusive and supportive work culture. She previously worked as an Executive Communications Fellow, supporting SAP’s Chief People Officer and Executive Board Member on internal and external People & Culture communications.

Diana is a recognised thought leader in talent and career development. She speaks to German media, contributes to HR events and podcasts, and shares insights on recruiting, careers, and the impact of AI on work. She also volunteers as a career coach, language teacher, and education ambassador, supporting social mobility and equal access to education. Her work is strongly people-focused, aiming to create environments where individuals can grow and organisations can succeed together.

Diana Gajic was born with a migration background, which strongly shaped her values, outlook, and professional direction. From an early stage in her life, she developed a deep interest in people, fairness, and opportunity. This background later became central to her work in recruitment, leadership development, and inclusion within the technology sector.

She began her professional journey in human resources while studying Business Administration with a focus on Human Resources at Bonn-Rhein-Sieg University of Applied Sciences. During her studies, she gained practical experience as a working student in HR at Vivento Interim Services GmbH, a former joint venture of Deutsche Telekom and Manpower. This period, from 2008 to 2011, laid the foundation for her long-term career in talent acquisition.

In 2011, Diana started her professional HR career at ORBIT Gesellschaft für Applikations- und Informationssysteme mbH. She played a key role in setting up the company’s first internal recruitment department. From 2012 to 2016, she worked at FERCHAU Engineering, where she managed recruitment strategies across IT, engineering, and aerospace sectors and led recruiting teams working on complex hiring projects.

Between 2016 and 2017, Diana joined EPLAN as Recruitment Manager. Here, she focused on hiring technical and leadership talent and helped establish global recruiting hubs across North America, Asia, and the Nordic countries. From 2017 to 2022, she worked at Deutsche Telekom as a Senior Recruiter in Global Talent Acquisition, managing full life-cycle recruitment for hard-to-fill technology and corporate roles across Germany.

In May 2022, Diana joined SAP as Senior Executive Recruiter and Talent Discovery Executive for the EMEA and MEE regions. She holds full responsibility for executive recruiting across multiple countries. Alongside this role, she supported SAP’s Chief People Officer as an Executive Communications Fellow between 2023 and 2024 and currently serves as a Local Inclusion Ambassador, leading diversity and inclusion initiatives.

Diana is also a certified systemic coach and change manager, trained at INeKO, University of Cologne. She regularly speaks to German media, contributes to HR events and podcasts, and is known for her insights on careers, recruiting, and AI in the workplace. She actively volunteers as a career coach, education ambassador, and language teacher. At present, she continues her work at SAP, focusing on executive talent, inclusive leadership, and sustainable organisational growth.

Diana Gajic’s vision is to build workplaces where people feel trusted, included, and supported to do their best work. She believes organisations grow stronger when talent strategies are fair, transparent, and focused on long-term development. Her goal is to connect people, technology, and leadership in a way that allows individuals to use their real strengths. She strongly supports diversity, equity, and inclusion, especially in the technology sector. Diana also believes that coaching, open communication, and responsible use of AI are key to future careers. Her vision is centred on sustainable growth for both people and organisations.

Diana Gajic is recognised as a LinkedIn Top Voice for her clear and practical insights on recruiting, careers, and talent development. She is frequently invited to speak in German media, podcasts, and HR events, where she shares expert views on executive hiring, career growth, and the impact of AI on work. Within SAP, she has been trusted with senior roles beyond recruiting, including Executive Communications Fellow and Local Inclusion Ambassador. Her work in diversity, inclusion, and talent development is widely respected. She is also recognised for her volunteer work in education, career coaching, and social impact initiatives.