Distribuidora Internacional de Alimentación (DIA)

Distribuidora Internacional de Alimentación, S.A. engages in the retail trading of food products in Spain, Portugal, Brazil, and Argentina. The company's stores offer food and household, and personal hygiene products. As of December 31, 2021, it operated through a network of 3,227 owned stores and 2,710 franchised stores under the names of DIA Market, DIA Maxi, La Plaza de DIA, Clarel, Minipreço, and DIA & Go. The company was incorporated in 1966 and is headquartered in Madrid, Spain. Distribuidora Internacional de Alimentación, S.A. is a subsidiary of Letterone Investment Holdings, S.A.

DIA was founded in Barcelona in 1979. In 1995, the company began its expansion, opening stores in Portugal and then in Argentina. In 2002, DIA went public, and subsequently expanded to other countries like Brazil, China and Ireland. DIA’s strategy is focused on value for money, with discounts and promotions in order to make consumers its loyal customers.

DIA’s mission is to provide its customers with wide variety of good quality products at reasonable prices. It also wants to effectively manage its suppliers by ensuring that their products adhere to the standards of efficiency and quality imposed by the company.

DIA’s vision is to become one of the leading companies in retailing of food and related products, focusing on knowledge of its customer’s preferences, providing them with the best shopping experience and being at the forefront of innovation and technology.