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Last Updated: 2026
Dollar General image

Dollar General

An American chain of variety stores headquartered in Goodlettsville, Tennessee.

Rank#913
Market Cap26.24B
CountryUnited States
CategoryRetail and Consumer Goods
Summary
History
Mission
Vision
Products And Services
References
Summaryarrow

Dollar General is a small-box discount retailer that makes shopping for everyday needs simpler and hassle-free.Dollar General is a small-box discount retailer that makes shopping for everyday needs simpler and hassle-free. They make shopping for everyday needs simpler and hassle-free by offering a carefully edited assortment of the most popular brands at low everyday prices in small, convenient locations. 

Dollar General ranks among the largest retailers of top-quality brands made by America's most-trusted manufacturers, such as Procter & Gamble, Kimberly Clark, Unilever, Kellogg's, General Mills and Nabisco.

Historyarrow

1964: In 1964 J.L. Turner died leaving his son Cal Turner to succeed him.

1968: In 1968 the company went public as Dollar General Corporation, posting annual sales of more than $40 million and net income in excess of $1.5 million.

1997: In 1997 a distribution center was established in South Boston, Virginia.

2000: By the end of 2000, sales at Dollar General exceeded $4 billion.

2001: On April 30, 2001, Dollar General Corp was liable for making false statements or failing to disclose adverse facts about the company's financial results, and paid $162 million for settlement.

2002: Cal Jr. led the company until his retirement in 2002.

2003: Dollar General entered the grocery market with the establishment of Dollar General Market in 2003.

2004: In 2004, Dollar General expanded to low-cost Asian markets by opening a sourcing office in Hong Kong.

2007: On June 21, 2007, CEO David Perdue announced his resignation leaving David Bere as interim CEO. One month later, all shares of Dollar General stock were acquired by private equity investors for $22 per share.

2008: Dollar General is also active in the IndyCar Series since 2008, serving as the primary sponsor for owner/driver Sarah Fisher's Sarah Fisher Racing team. Dollar General and Turner (formerly Braun Racing) have been partnered together since 2008, with the team previously sponsoring cars for Frank Cicci Racing and Kevin Harvick Incorporated.

2009: Dollar General filed on August 20, 2009, for an initial public offering of up to $750 Million turning the company once again into a publicly traded corporation. In August 2009, the company announced it will file for an initial public offering, turning the company, again, into a publicly traded corporation.

2010: Rexall vitamins and supplements began appearing at Dollar General stores in March and by fall 2010 a full line of Rexall products was available at Dollar General.

2011: $13.04 Billion in sales in fiscal 2011.

2012: Since 2012 Dollar General is no longer a sponsor for Sarah Fisher's Sarah Fisher Racing.

2013: Dollar General became a primary sponsor for Matt Kenseth in the Sprint Cup Series starting in 2013.

2014: On August 18, 2014, Dollar General lodged a competing bid of $9.7 billion against Dollar Tree for Family Dollar. In November 2014, Dollar General was fined $51,700 by the Occupational Safety and Health Administration (OSHA) following an inspection of a Brooklyn, Mississippi, branch of the store.

2015: On June 3, 2015, Chief Operating Officer Todd Vasos replaced Rick Dreiling as chief executive.

2016: On May 23, 2016, Dollar General announced they would withdraw its sponsorship from NASCAR at the end of the 2016 season. Dollar General's 13th distribution center opened in San Antonio, Texas, on June 6, 2016, with a local investment of $100 million and the creation of over 500 jobs.

2017: Dollar Express and all of its 323 locations were acquired by Dollar General in April 2017.

2018: Dollar General planned to open 900 new stores in 2018. The Dollar General Literacy Foundation also celebrated its 25th anniversary in 2018.

2020: Dollar General expanded to 46 states in 2020 with the addition of new stores in Wyoming in March and Washington in April. As of May 2020, Dollar General operated 12 DGX locations in nine states Dollar General Board of Directors as of June 2020 are: Michael M. Calbert (Chairman of the Board), Todd Vasos (CEO), Warren Bryant, Patricia Fili-Krushel, Timothy I. McGuire, William Rhodes III, Debra A Sandler and Ralph E. Santana. In 2020, the Dollar General Literacy Foundation awarded $8.6 million to approximately 970 nonprofit organizations, schools and libraries, which marked its largest one-day grant announcement.

2021: By the end of 2021, the company planned 50 free-standing pOpshelf locations and 25 store-within-a-store locations.

Missionarrow

According to Dollar General, the company mission is: “Serving Others. Every time Dollar General opens the doors, Dollar General does so with that purpose-driven commitment in mind. Whether it’s offering affordable access to name brands in convenient locations, creating jobs that grow into meaningful careers or investing in life-changing educational programs, Dollar General strives every day to impact the communities they call home.” 

Visionarrow

Based on the company website, Dollar General vision is to: "strives to be a positive business partner and good community neighbor, understanding millions of Americans rely on Dollar General to provide convenient, affordable access to the everyday products they need and want."  

Products And Servicesarrow

Dollar General is a retail chain that offers a wide range of products and services at affordable prices. Here is a list of some of the products and services offered by Dollar General:

Household items such as cleaning supplies, laundry detergent, and paper products
Beauty and personal care products such as shampoo, soap, and makeup
Food and grocery items including canned goods, snacks, and frozen foods
Health and wellness products such as vitamins, cold and flu medicine, and first aid supplies
Baby and toddler items such as diapers, baby food, and baby toys
Clothing and accessories for men, women, and children
Home decor items including bedding, curtains, and rugs
Toys and games for children of all ages
Pet supplies such as pet food, toys, and grooming products
Electronics including cell phone accessories, headphones, and chargers
 

Dollar General also offers services such as:

Western Union money transfers
Lottery ticket sales
Prepaid phone cards and services
Gift card sales and reloads.

 

Referencesarrow

https://en.wikipedia.org/wiki/Dollar_General

https://www.zippia.com/dollar-general-careers-3515/

https://www.crunchbase.com/organization/dollar-general-corporation

https://www.companieshistory.com/dollar-general/

https://sec.report/CIK/0000029534

https://companiesmarketcap.com/largest-companies-by-revenue/

https://www.cnbc.com/quotes/DG

https://bestlifeonline.com/dollar-general-family-dollar-stores-closing-news/

https://nypost.com/2022/11/03/dollar-general-sued-for-listing-false-prices-on-shelves/

https://finance.yahoo.com/quote/DG/profile/

https://www.theguardian.com/business/2018/aug/13/dollar-general-walmart-buhler-haven-kansas
 

Share

Leadership team
C
Cal Turner (Founder)
J
James Turner (Founder)
Industries
Retail and Consumer Goods
Products / Services
Clothing, cleaning supplies, home decor, health & beauty aids, pet supplies, toys, seasonal items, and grocery.
Number of Employees
Above 50,000
Address
Goodlettsville, Tennessee, United States
Established
1939-01-01
Company Type
Public Limited Company
Company Registration
SEC CIK number: 0000029534
Net Income
$1B – $20B
Revenue
$1B+
Traded as
DG
Website
www.dollargeneral.com
Social Media
linkedinfacebookinstagramx
Last Updated: 2026
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