
Epsilon

Ric Elert, President (Chief Operating Officer)
John Giuliani (Executive Chairman)
Wayne Townsend (Chief Strategic Growth Officer)
Summary
Epsilon is a global marketing innovator recognized for its comprehensive services in data intelligence, customer insights, and technology platforms. With a focus on personalized digital advertising and consumer marketing data, Epsilon, along with its digital media arm Conversant and affiliate network CJ Affiliate, delivers unprecedented scale and accuracy in digital marketing. As an Alliance Data company, Epsilon employs over 8,000 associates in 70 offices worldwide, earning top rankings from Ad Age. Renowned for its leadership in CRM, direct marketing, and mobile marketing, Epsilon has consistently been acknowledged as a leader in industry reports, including Forrester Research. The company's commitment to personalized marketing experiences across various channels reflects its role as a major player in shaping modern marketing strategies.
History
Epsilon has a rich history as a global marketing innovator, providing comprehensive services in data intelligence, customer insights, technology platforms, and data-driven creative solutions. The company is renowned for its role in personalized digital advertising and insights, leveraging proprietary technology and a vast trove of consumer marketing data. Epsilon's digital media arm, Conversant, stands out as a leader in delivering digital marketing with unparalleled scale, accuracy, and reach through personalized media programs. Additionally, CJ Affiliate, a part of Epsilon, is recognized as one of the world's largest affiliate marketing networks.
The roots of Epsilon's success can be traced to its commitment to bringing personalized marketing experiences to consumers across offline and online channels. By targeting consumers at moments of interest, Epsilon aims to drive business growth for the brands it serves.
Acknowledged by Ad Age with various top rankings, including #1 World CRM/Direct Marketing Network, #1 U.S. Agency from All Disciplines, and #1 Largest U.S. Mobile Marketing Agency, Epsilon has established itself as a major player in the marketing industry. The company boasts a global presence with over 8,000 associates working in 70 offices worldwide.
As an Alliance Data company, Epsilon operates within a broader network, further enhancing its capabilities and reach. The company's dedication to excellence and innovation is underscored by its consistent recognition as a leader in the industry. For instance, Epsilon earned the distinction of being a Leader in the January 2016 Forrester Research report titled "The Forrester Wave™: Customer Loyalty Solutions For Large Organizations, Q1 2016." The company continued to solidify its position as a leader in the market by being named as a Leader in the July 2016 Forrester Research report titled "The Forrester Wave™: Email Marketing Service Providers, Q3 2016."
With a focus on customer loyalty, advanced email marketing services, and a commitment to leveraging cutting-edge technology, Epsilon has played a pivotal role in shaping the landscape of modern marketing. Its journey as a global marketing innovator continues to unfold, with a dedication to providing unrivaled solutions that drive success for its clients in the dynamic and ever-evolving world of marketing.
Mission
Epsilon's mission is to redefine the marketing landscape through innovation and comprehensive solutions. As a global marketing innovator, the company is committed to delivering personalized digital advertising and insights by leveraging cutting-edge technology and a vast pool of consumer marketing data. Epsilon strives to drive business growth for its clients by providing personalized marketing experiences across offline and online channels. Rooted in a commitment to excellence, the company continues to lead the industry, with a focus on customer loyalty, advanced email marketing services, and a dedication to staying at the forefront of technological advancements. Epsilon's mission is to shape the future of marketing by providing unrivaled solutions that empower clients in the dynamic and ever-evolving world of marketing.
Vision
Epsilon's vision is to be a global leader in personalized marketing, leveraging data intelligence and cutting-edge technology to deliver unrivaled customer insights. The company aims to provide innovative solutions that drive business growth for brands by offering personalized experiences across offline and online channels. With a commitment to excellence and a focus on leveraging its extensive consumer marketing data, Epsilon envisions shaping the future of marketing through advanced, targeted, and impactful strategies.
Key Team
Cathy Lang ( President, Epsilon Automotive)
Markus Ruhl (Chief Data Privacy Officer)
Joe Doran Chief (Product Officer at Epsilon)
Loch Rose (Chief Analytics Officer at Epsilon)
Products and Services
Epsilon is a global marketing innovator offering a comprehensive suite of products and services. These include unrivaled data intelligence and customer insights, world-class technology platforms encompassing loyalty, email, and CRM solutions. The company's digital media arm, Conversant, specializes in personalized digital advertising, leveraging proprietary technology and extensive consumer marketing data. Additionally, Epsilon operates CJ Affiliate, one of the world's largest affiliate marketing networks. Together, these services enable Epsilon to deliver personalized marketing solutions across offline and online channels, targeting consumers at moments of interest. With a focus on driving business growth, Epsilon's offerings are designed to provide unprecedented scale, accuracy, and reach for brands in the dynamic landscape of modern marketing.
References
- Epsilon | Crunchbase
- Epsilon | Builtinchicago
- LiveRamp and Epsilon Partner to Protect Publishers and Brands from Impact of Third-Party Cookie Deprecation | Finance Yahoo
- Currys Launches Retail Media Solution with Epsilon to Better Reach Tech-Savvy Shoppers Across the Open Web | Internetretailing
- BikesOnline taps Epsilon to oversee its retention marketing and advertising in Australia | Mumbrella
- Epsilon Named a Leader in Loyalty Technology Solutions Report by Independent Research Firm | Businesswire
- Epsilon wins BikesOnline | AdNews
- Walgreens Appoints Publicis Groupe's Epsilon As Its New Media AOR | Mediapost
- LiveRamp Partners with Epsilon | Destinationcrm
- Samba TV Partners with Epsilon to Enhance TV Viewership Capabilities | Globenewswire
- Epsilon Hires Susan Rothwell as Chief Revenue Officer | Adweek
- Epsilon acquires Retargetly, expanding database to Latin America | Campaignasia
- How a global hospitality brand is making it personal | Fastcompany
- At Epsilon, Longevity Through Continuous Growth is Part of the Culture | Builtinchicago
- Personalizing healthcare on an enormous scale | Fastcompany
- Publicis is buying data firm Epsilon for $4.4 billion to push further into digital marketing | Businessinsider
- Revolving Door Agency Moves: Myriad, Undnyable, Yonder Media & More | Adweek
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Ric Elert, President (Chief Operating Officer)
John Giuliani (Executive Chairman)
Wayne Townsend (Chief Strategic Growth Officer)