Ethos Asset Management

Ethos Asset Management INC is an independent company that specialises in buying and selling fixed-income assets and securities, crisis financing, and funding services.


Financial and Banking  

US United States of America



Ethos Asset Management INC is an independent company based in the USA and participates a group of seven investment companies located in the USA, Portugal, Madrid, Dublin, London, Turkey, Zurich, with global outreach in project financing.

Ethos Asset Management generates its own funds from the Purchase and Sale of Fixed Income Assets and Securities. Ethos buys and sells Fixed Income Assets and Securities through brokerage accounts (sub-accounts in Numis and Oanda) in International Investment Banks such as HSBC, Barclays, or Credit Suisse. At the same time, our Fixed Income Assets and Securities clients mainly consist of pension funds from the USA and Australia. These entities are over-regulated via their Governments and National Authorities. As a result, we have the complete conviction and certification that our profits are constituted by clear, traceable funds.

To complete and diversify the portfolio, Ethos also decided to finance private and government sector projects, crossing continents and in all commercial sectors that are important to society, such as infrastructure, energy, natural resources and technology, resulting in the economic development of several countries. Ethos has developed a unique risk modulation model that allows us to provide financing with terms that are not available anywhere in the regular financial markets.


The history of Ethos Asset Management dates back to its predecessor, IHNCAM Advisory, which emerged between 2012 and 2014. During this period, IHNCAM Advisory introduced a novel approach to investment. Investors and investment funds sought the services of IHNCAM Advisory to utilize their proprietary algorithm by incorporating it into their brokerage accounts. This unique algorithm allowed investors to harness trading opportunities while assuming the inherent volatility risks associated with trading operations. The relationship was structured as a rental agreement where profits generated from the algorithm's use were shared with IHNCAM Advisory, creating a mutually beneficial partnership.

2015 - 2017: Evolution to Capital Investment and Management
Between 2015 and 2017, IHNCAM Advisory evolved its business model. Investors began entering into Capital Investment and Management Agreements with the firm. Under these arrangements, resources were entrusted to IHNCAM Advisory, giving them ownership of the funds. IHNCAM Advisory then directed investments directly within their own brokerage accounts. This strategic shift significantly reduced investors' exposure to market volatility, as fixed returns were negotiated, providing greater stability and security.

2018 - Present: Transition to Ethos Asset Management
In the years following 2017, IHNCAM Advisory underwent a transformative change and rebranded itself as Ethos Asset Management. This marked a new era for the organization, which now exclusively trades with its own accumulated resources. Ethos Asset Management has since expanded its global presence, establishing seven investment companies across various countries, including the USA, Portugal, Ireland, the UK, Spain, Switzerland, Turkey, Brazil, and South Africa. This strategic expansion reflects the firm's commitment to continued growth and adaptability in the ever-evolving landscape of asset management.

Today, Ethos Asset Management stands as a prominent player in the investment industry, offering a diversified range of services and demonstrating a remarkable evolution from its early days as IHNCAM Advisory. Its history underscores its ability to adapt and innovate in response to the changing needs and dynamics of the financial market.


Ethos Asset Management's mission revolves around a commitment to responsible and sustainable investing. At its core, the firm seeks to provide investment solutions that align financial goals with ethical values. Ethos recognizes the pivotal role of Environmental, Social, and Governance (ESG) factors in shaping the future of investing. Therefore, its mission is to integrate these ESG criteria into investment strategies, not only aiming for strong financial returns but also contributing positively to society and the environment.

Moreover, Ethos Asset Management is dedicated to delivering tailored investment solutions, catering to both institutional and individual investors. With a research-driven approach and a team of experienced professionals, the firm strives to create portfolios that align with clients' financial objectives and their desire to make a positive impact. Ethos's overarching mission is to be a leader in sustainable investing, promoting responsible financial growth while fostering positive societal and environmental outcomes.


Ethos Asset Management envisions a world where responsible and sustainable investing is not just a choice but a fundamental practice. The firm aspires to lead in this vision by becoming a beacon of ethical and financially successful investment strategies. Ethos sees a future where Environmental, Social, and Governance (ESG) factors are seamlessly integrated into investment decision-making, ensuring that financial prosperity goes hand in hand with positive societal and environmental impact.

Furthermore, Ethos Asset Management envisions a global investment landscape where individuals and institutions alike have access to tailored investment solutions that not only align with their financial objectives but also reflect their commitment to making a meaningful difference in the world. The firm aims to foster a culture of responsible investing, setting a standard for the industry, and catalyzing a shift towards sustainable wealth creation. In this vision, Ethos strives to empower investors to realize their financial goals while contributing to a more equitable, inclusive, and environmentally conscious global economy.

Key Team

Carlos Santos (President and CEO)

Leandro Fernandes (Chief Legal Officer)

Mayra Fonseca Couto (Chief Operating Officer | South America)

Ambassador Michael Steele (Non-Executive Director)

Craig A. Beasley (Non-Executive Director)

Hans Kastensmith (Executive Director, North and Central America)

Mike Starvis (Executive Director, Europe)

Alice Hungwane (Executive Director, Africa)

James Young (Executive Director, Asia Pacific)

Ricardo Trindade (Head of Credit and Risk)

Uwe Biermann (Head Of Trading)

Zachary Kaplan (Head of Brokerage Operations)

Ivo Pimentel (Head of Global Marketing)

Julien-Brice Sounigo (Manager of Banking and Financial Instruments & Products )

Recognition and Awards
Ethos Asset Management, founded by Carlos in 2012, has achieved remarkable success in the world of global project financing. The firm's unique approach to financing government and privately promoted projects across continents and sectors has set it apart as a leader in the industry. Ethos has not only provided capital to structure projects but has also excelled in debt restructuring, enabling projects to move forward even in challenging financial environments. One of Ethos Asset Management's notable achievements is the development of a groundbreaking risk modulation model. This model has enabled the firm to offer financing terms that are often unavailable in conventional financial markets. This innovative approach has not only benefited the projects Ethos supports but has also contributed to the company's reputation as a pioneer in the field of project financing. Carlos, the founder of Ethos Asset Management, has received recognition for his outstanding contributions to the financial industry. His leadership and business excellence were acknowledged by Hadarat Global in May 2022. Additionally, he was honored by World's Leaders in April 2022 as one of the "World's Most Daring CEOs to Watch in 2022." Carlos's influence and impact extend beyond the financial realm, as demonstrated by awards like "Who's Who of the World" (2022) and "Men Leaders to Look Up" (2021). These accolades underline his remarkable leadership prowess and commitment to excellence. Ethos Asset Management's dedication to project financing and its innovative financial solutions have not only garnered industry recognition but have also made a tangible impact on the global financial landscape. Carlos's leadership has been acknowledged through various prestigious awards, solidifying Ethos's reputation as a key player in the world of responsible finance and project development.

Products and Services

Ethos Asset Management offers a range of innovative financing models that cater to diverse financial needs and circumstances:

1. Classic Financing: This financing model has been a core offering since 2012 and is applicable to all financing operations, regardless of geography or sector. Classic Financing is designed to support non-crisis financing opportunities, providing individuals and organizations with flexible funding solutions that align with their financial goals. Ethos Asset Management's commitment to classic financing reflects its long-standing dedication to empowering clients with the resources they need to achieve their objectives.

2. Crisis Financing: Ethos Asset Management understands the impact of national, local, and economic crises on industries and businesses. To address these challenges effectively, the firm offers Crisis Financing. This specialized financing solution is tailored to assist companies facing disruptions in their production processes, including supply chain breaks caused by crises. It provides critical financial support to businesses navigating crisis-related economic adversities, helping them stabilize and recover during challenging times.

3. Philanthropic Financing: Ethos Asset Management goes beyond traditional finance with its Philanthropic Financing model. This unique approach starts as interest-free financing but can transform into a grant if the nonprofit entity successfully applies the proceeds to valid project expenditures. Ethos Group has allocated a substantial sum, USD $1.42 Billion in 2020/21, to support Philanthropic Financing, showcasing its commitment to social impact and responsible finance. Additionally, the firm has pledged to allocate at least 8% of its annual profits for Philanthropic Financing operations in future years, underscoring its dedication to making a positive difference in the world through financial support for philanthropic initiatives.

Ethos Asset Management
Leadership team

Carlos Santos (President and CEO)

Leandro Fernandes (Chief Legal Officer)

Mayra Fonseca Couto (Chief Operating Officer | South America)

Ambassador Michael Steele (Non-Executive Director)

Craig A. Beasley (Non-Executive Director)


Financial and Banking

Products/ Services
buying and selling fixed-income assets and securities, crisis financing, funding services
Number of Employees
0 - 50
4660 La Jolla Village Drive, San Diego, California 92122, US
Company Type
Public Limited Company
Company Registration
Social Media

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